Turning Craft is a new series about beer and brewing, whose mission is to convert the world to craft beer one drinker at a time.
Turning Craft is a new series about beer and brewing, whose mission is to convert the world to craft beer one drinker at a time. Read more
About this project
Turning Craft needs your help to film future episodes.
We're the fun new show that’s opening up drinkers’ tastes to a whole new universe of beer. There is no doubt that great tasting beer from independent breweries has come a long way in recent years, but many are saying that for the craft beer industry to keep growing it has to tap into a more mainstream drinkers' market. Turning Craft is about exposing those new craft beer consumers to what they've been missing out on, and you can help us spread the joy of craft beer and brewing with your generosity.
In each episode, Turning Craft will take one non-beer lover and, through a series of experiences involving brewing, pairing beer with food and lots of sampling, attempt to turn her or him into a professing lover of good beer.
Our cast and crew will be travelling all over, visiting some of the best beer scenes, tasting some of the best beers the industry has to offer and meeting with some of the top brewers and beer experts in the world. And because we're anticipating that turning some drinkers may require extraordinary methods, we have some pretty amazing stunts planned too.
Why We're Here
We came to Kickstarter because we believe in independence and support the independence of small brewers the world over. That lead us to not seek traditional distribution for our show, so that we can keep control over our content and who we involve in production.
We shot our pilot episode on a pretty slim budget, but to ratchet up the excitement for the rest of the first season we need about $4,000 per episode. We're only asking for a portion of that here, and we have some other amazing backers from the craft beer world already signing on to give us the boost we need to crank out our upcoming content.
Our feedback so far has been tremendous and we had tens of thousands of views for Episode 1 in just the first week after publishing. So, if you like what we're up to, please give what you can to help us keep this project going.
Future Episodes Sneak Peek
In Episode 2 we're taking our viewers to a metro area with over 30 breweries and a beer brewing heritage older and richer than almost any other in the United States. There, we'll once again attempt to win over a drinker who just hasn't had the right experiences with great beer. It just so happens that our host city for this episode is also one of the best food towns in America, which is something we'll rely on to capture this conversion.
In Episodes 3 and 4, Turning Craft turns out the American South, where we have two beer loving cities on our schedule. The first is one of the most significant places in the craft beer industry today, that's drawing the attention of the biggest players in beer. Stop number two has more of a budding beer scene, but boy is it on fire. And boy will the food that we pair with beer in these episodes be delicious! There, we'll also spend some time with one of the most iconic breweries on the equatorial side of the Ohio River. We're pretty confident that our potential Southern converts will come out on the other end of the Turning Craft challenge as bonafide beer lovers.
Every beer fan definitely knows somebody who either doesn't like craft beer or who thinks that wine (or something else) is the better beverage. That's exactly the kind of drinker who we're making the subject of Turning Craft. In fact, we're asking fans of the show to serve up their friends and family members to go through the Turning Craft challenge to see if we can do them a solid and turn her or him into a beer lover.
Find out how to be on Turning Craft here.
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Risks and challenges
Currently, we have a full production team, which includes 2 executive producers, a director, 2 camera operators, an audio tech, an editor, and a scheduling administrator.
In addition we have aligned with partners in each scheduled shoot location to ensure a timely production and have aligned with guild and govt. partners to ensure that all necessary permits and permissions are acquired.
In the event that a partner is not able to participate in filming, we have had discussions with others who have expressed interest in being alternates. Any backing out of production should not delay shooting any longer than a few business days.Learn about accountability on Kickstarter
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