We did it, but let's keep going. First stretch goal ahead!
What a night! Kathryn and I headed downtown for our first Cloverdale Friday Night Live knowing that we were super close to our fundraising goal of $48,000. As is the Cloverdale custom, we were met with an incomparable amount of support from the town and a ton of buzz-y excitement. Everyone felt like tonight was the night. Sure enough, when we walked up onstage for introductions during the band's intermission, we got the news that we actually met and surpassed the goal. What an amazing moment. We couldn't have done it without you.
Now we have enough money to upgrade The Clover to digital projection. That is happening. But there is still so much to do.
The concession area needs a major facelift and is our first additional funding priority. We're setting our first stretch goal at $60,000. If we can reach that number (and we're less than $10K away) then we'll have the funds necessary to do these initial renovations. The movies are going to look great so now let's work together to make the lobby more welcoming.
What is all of this about?
Hey everyone! Kathryn and Ryan Hecht here - film buffs, adventure seekers, and new residents of Sonoma County. Recently, we packed up house and home, and moved cross-country from New York City to sunny California with the express purpose of reopening the four-screen Clover Theater in downtown Cloverdale, CA. It's a gem of a theater, but it's been closed for the better part of a year, and begs for a full-time, onsite operator dedicated to Cloverdale’s specific entertainment needs. Beyond a few minor touch-ups, all four theaters are in great shape. Plus, with an eye on what The Clover’s revitalization could contribute to the health of the community-at-large, the theater has massive potential to serve as a cultural touchstone, not only for Cloverdale, but for the surrounding areas as well. It is, after all, the only movie theater within a 15-mile radius.
What’s the hold up?
Two words: digital projectors. As you may know, movie studios are phasing out 35mm prints (reel-to-reel) of films by the end of the year. After that time, all movies will be distributed to theaters in digital format only. Should theaters not convert, they will simply not have any movies to screen. The catch, of course, is that the cost of the upgrade is crazy expensive. We raised over 75% of the needed capital through friends, family, and private investors, but need an additional $48K to make this happen.
Two reasons: we’re out of time and we need your help. We have until Monday, June 3rd at 8pm to come through with our financial end of the deal. We are coming to you because you know just how important small businesses are to small towns. Big banks couldn’t get this deal done - it’s been people. It’s been people who responded to our dream to creatively contribute in a significant way to the success of a small but vibrant town in Northern California. It’s been people who know the value of community and taking chances. And it’s been people, friends and family, who wouldn’t let us give up, even when big bank after big bank said no.
Should we not reach our fundraising goal, we will be unable to run the theater. Yet, if we do reach our goal, you have our word that we will transform The Clover into a reflection of the dynamic community it serves.
What will we do differently?
- Digital projection, of course. Films will look fantastic. Plus, no more broken reels, scratches or pops.
- Cutting-edge programming. From mainstream Hollywood blockbusters to independent, foreign, and classic movies, the programming will cover the whole breadth and depth of film.
- 3D movies!
- Get wacky. Midnight movies (like Rocky Horror), sing-a-longs (like Grease), Oscar parties, costume contest, and many other audience participation events.
- Engage our youth. A Young Filmmakers Festival where kids can make their own movies and we'll show them up on the big screen.
- Serve the community as a whole. Spanish language nights.
- A dash of glitz. Talkbacks with film experts.
- Goodies galore. The concessions experience will be completely revamped. Yes, we will still have popcorn, candy, and soda. But Sonoma County has the best food in the world – let’s use it.
- Online ticketing and other things web-y. Patrons can buy tickets online, follow us on social media and check out the blog.
- Credit cards. Yep, The Clover will accept credit cards.
So, whaddya say?
$48,000 will get the required upgrade done. Remember that Kickstarter is all-or-nothing. If we don't raise the full $48K then your credit cards will not be charged and all of the pledges disappear. However, anything raised over the $48K will go directly into the lobby renovation fund. Yes, it needs a bit of a facelift.
So tell your friends, and your friends of friends. We only have until Monday, but we also believe that this is 100% possible.
Check out the great rewards available for different levels of financial commitment. They are all geared towards enjoying the Clover to the fullest.
We sincerely thank you for helping us realize this dream. We look forward to reopening the Clover and serving the Cloverdale community for many years to come.
Let’s bring the movies back to Cloverdale!
Risks and challenges
There are risks and challenges inherent in the start of any new business venture. The popcorn machine may break, the carpet may need to be replaced, or any number of other mishaps may happen that we haven't thought of yet. However, we are up to facing these challenges. We have a great team in place with expertise both in movie theaters and in small businesses. Most importantly, we have the Cloverdale community. In our short time in the area, we have experienced such incredible support with people volunteering their time and efforts to help in any way we can. We know that with Cloverdalians on our side there is no challenge we can't overcome.Learn about accountability on Kickstarter
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