The Ridge 2.0!
This morning we launched a new project, The Ridge 2.0 an updated version of our wallet based on your feedback from our first campaign. We want to thank you guys so much for the continued support and go into detail a little bit about the new version.
The biggest update is switching from rivets to hex screws, which will allow you to replace the elastic as well as swap or replace the outer faceplates. Now, the Ridge 2.0 will really be a wallet system that will last a lifetime with a little maintenance.
The next issue we received a lot of feedback on was the money clip, which has been completely re-done in the 2.0. For the aluminum options we switched to a spring steel which is, surprise surprise, "springier" than regular steel and much more suitable for a money clip. We also are very excited to introduce a second option for a money clip that has a internal spring that you lift up with your thumb.
As well as stronger elastic, carbon fiber, and new color options, there a few more new features that we won't go into too much detail about here, but if it sounds like something you're interested in, please take a moment to check out our new campaign and let us know what you think!
We have been getting a little feedback about why we decided to go the Kickstarter route with our second version of the wallet instead of simply putting it on our website, and the truth is we really do still need crowd-funding support to get this done. Of course we love the new design but haven't had the opportunity to gauge interest in comparison to our first design. To transition to the new version without the help of Venture Capital we would have to discontinue our inventory of the original Ridge, have new moulds for the current design built, and order enough inventory of each of the 20+ new versions so that we don't have a shortage. Even with the success of the first campaign, we do not have the capital to do all of this at once, which is where Kickstarter comes in. You, as backers, have played the biggest role in this process by being interactive and vocal about what you did and didn't like about the original design, and we really can't express how grateful we are for that.
I hope that gives some insight into our thought process as we want to continue to do our best to keep transparent and as always thank you again for everything!
-Daniel and Paul