The Discovery of a Story
My first experience of the Hudson Valley and its surroundings came to me through books. Stories like Rip Van Winkle and The Legend of Sleepy Hollow carried me to an enchanted world where people would fall asleep for twenty years and headless horsemen roamed the night. As a child, the magical nature of these stories was sweeping; and I believed that the Catskill Mountains and Tarrytown, for instance, were mere settings created by the rich imagination of their storyteller.
When I moved to New York as a student and heard the “Tarrytown” stop announced on the Metro North train one afternoon, reality and the sublime imaginary world these stories had conjured melded; and so, began my obsession with exploring the magnificent Hudson Valley. I climbed the Catskills. I had tea in Tarrytown. I hiked around Hessian Lake. These places were real! But as real as they were, I could not shake the sense of having stepped into a tale.
Hiking the Hudson Valley has been like wandering through a storybook. Fascinating locals, secret histories, and unexpected adventures have been found around every corner. And then one particularly windy day, I encountered the characters for my story.
Little Moss and Little Tree are the best of friends.
They do everything together.
One day, Little Tree grows into Big Tree.
Can the two remain friends?
And what will they do when a winter storm comes their way?
Little Moss, Big Tree is a celebration of the friendships that leave lasting impressions, the moments in life that cause us to pause and reflect, and the enduring magic of the natural world. This book has been two years in the making. I sincerely hope that it will render both little and big readers curious to the great outdoors.
- M. Yap-Stewart
To bring this story to life, I teamed up with Mariya Prytula, a meticulous and passionate illustrator, but, above all, a consummate artist. After studying and working in the medical field, Mariya turned her professional attention to one of her greatest passions: books. She now spins watercolor magic to create children’s illustrations inspired by folk tales and wildlife. She lives in Austin, Texas with her husband and her velcro Border Collie, Lucky, who also happens to be a convenient reference for illustrations of foxes.
The Design and Production of the Book
We wanted the book to have a classic look with a modern feel.
- The book will have an expansive trim size of 11.25” x 10.”
- The hardcover will be foil stamped and embossed for a luxurious shine and feel.
- The pages will be off-set printed on high-quality, matte coated paper and Smyth-sewn for a flat, art book-style opening.
- The Cochin typeface was carefully chosen for its traditionally clean and easy-to-read look.
About the Stickers: 4" die cut stickers printed on durable vinyl • Weatherproof • dishwasher-safe • scratch-resistant
About the Postcards: 5"x7" printed on high-quality paper • strong with a velvety finish • shine free to showcase natural colors • coated for extra protection
About the Digital Prints: • 11"x14" digital print on luxe paper • Printed in archival ink • Every print will be signed by the artist
About the Bookplate: • 3”x4” • Printed on high quality, acid-free, self-adhesive paper
About the Giclee Prints: • 11"x14" archival 100% cotton rag • Printed in archival ink • Every print will be signed by the artist
Stretch goals are bonus items that are added to the campaign as we hit certain goals. These are additional items that are free upgrades. As we gain more support, we offer more rewards as a special thank you.
Where the Money is Going
I am dedicated to making sure this book is the very best that can be afforded for a print run of 500 copies. No profit will be made from the minimum that is needed to make this book a reality. In truth, no profit will be made unless the minimum is increased twelvefold. I have personally taken on as many costs as I possibly could which includes the total needed for the illustrations, designs, and edits. This leaves me with just the costs for the production, distribution, and rewards.
Here’s a breakdown in terms of percentages:
- Printing, Binding and Freight: 63%
- Packaging materials and shipping: 12%
- Rewards: 15%
- Kickstarter fees: 5%
- Payment processing fees: 3-5%
Here’s a breakdown in terms of money:
- Printing, Binding and Freight: $3150
- Packaging materials and shipping: $600
- Rewards: $750
- Kickstarter fees: $250
- Payment processing fees: $250
- Total: $5000
- May and June: Launch Kickstarter Campaign.
- July: Receive Kickstarter Funds. Final edit of the book.
- August, September, October: Print proof. Send book to print. Manufacture rewards.
- November: Prepare books and rewards for shipping.
- December: Ship books and rewards to backers. We will be using Backerkit to ensure an easy and seamless rewards fulfillment process.
I often find myself browsing through the projects on Kickstarter whenever I need reassurance that there are people out there who still dream up incredible ideas and care deeply about the work they do. Whether it be a different design for a backpack or a larger than life art installation, the enthusiasm and passion that surrounds various projects is palpable and contagious. I find myself holding my breath in anticipation of whether a project will reach its goal and cheering when I hold my backer reward in my hands. So, Kickstarter was a natural choice for me when it came to launching my very first project. I cannot imagine a better place to connect with and give back to our supporters in an uniquely personal way.
Sharing is Caring
If you like this little project of ours, please share it with your family and friends. Also, reposting, commenting, liking, thumb-upping, heart-ing, etcetera on your Instagram, Facebook, Twitter, Tumblr, Blog and other social media pages will greatly help bring this project to life!
Thank you for your consideration and support! We can’t make this happen without you!
Risks and challenges
This may be my first foray into publishing, but I’ve spent a considerable amount of time interning at various publishing houses and know that this is no easy task. So, I have invested a lot of time and effort to minimizing as many issues due to production and delivery as possible. The majority of the illustrations, designs and rewards have been completed so the risk of delays in that arena is minimal. The printing and binding process will begin immediately after the Kickstarter funds have been received. I have carefully chosen experienced companies to ensure that the books and rewards are produced with the utmost care while staying on schedule. Should issues arise despite my best efforts, I will notify backers in a timely manner and provide them with up-to-date information. Transparency is key to my process. We've carefully priced out expenses for domestic and overseas shipping so delays due to shipping should be minimal as well.
We expect the books to be delivered by December in hopes that they will make memorable year-end gifts.
Please feel free to email me with any questions: email@example.comLearn about accountability on Kickstarter
- (35 days)