Discover Double O. Bike lights that are simple, safe and secure. They attach magnetically, charge with USB and lock to your bike! Read more
This project was successfully funded on April 30, 2014.
About this project
Check us out at: www.double-o-light.com
As featured in:
See what people have been saying:
‘This Might Be The Cleverest Bike Light Ever’ - FastCo Design
'This bike light is as design-worthy as it is functional and intelligent.' - Coolhunting
‘There are some fundamental problems with most lights that never really got addressed with most design revisions…None of these things are an issue with these new Double O bike lights.’ - Coolmaterial
You can still check us out
A simple, safe and secure solution for everyday biking.
Bike lights come in all shapes and sizes but none as practical and as stylish as Double O's. They are as much a part of your bike as you are.
SIMPLE - an easy way to use your lights
Double O bike lights have magnets inside so putting them on and taking them off is hassle free.
Fix the polycarbonate mounts onto the bike frame with the nut and bolt provided. Push on the back Double O and snap on the front Double O and the magnets inside will securely hold them in place.
Double O's are extremely robust and hard wearing. Along with a polycarbonate shell and silicone backing, they also have neodymium-grade magnets inside to make them really strong. We have done extensive tests to ensure that the magnets are robust enough and the lights stay on.
See below a video of one of our tests.
SAFE - bright illuminating lights that do not dazzle others
Other bike lights use fewer ultra bright LEDs packed too closely together, which can be blinding for other cyclists and road users.
We use less bright LEDs but more of them so the light emitted is as bright but not as harsh, enabling you to see and be seen.
It's not all about brightness. It is about how to deliver that brightness.
We've got a quick USB charge time of 1.5 hours.
Here's a short video we did to show the light modes.
SECURE - lights you can lock with your bike
Double O's snap together magnetically to protect the LED face. Then you can thread them on to your lock and leave them secured with your bike.
When not in use your lights can get lost or stolen. The picture below is from a London market showing all the bike lights that have lost their way... Double O's are extremely hard to lose.
WHAT'S IN THE BOX?
1 Double O light
3 Micro USB charge cable
4 M5 hex head screw and nut
5 Self adhesive rubber strip
WHERE DOES THE FUNDING GO?
We have opted for Kickstarter funding for the Double O's because the alternative would be to launch it through an existing brand manufacturer. That would have meant losing control over the design, marketing and price. We want to keep ownership of all aspects in order to have a direct relationship with our users - the backers! And Kickstarter has been a great experience for us once before: see our previous award winning project The Vamp - Bring Back the Sound
Credits: video by Jablon Productions Ltd, music by Suntygress - Tinychillout mix, photography by Mark Cocksedge
Risks and challenges
We have taken a lot on board from our first Kickstarter project. We learnt a lot and we are more experienced now with the processes involved in taking a product to market at this level.
We are in the final stages of pre-production and as with The Vamp, any risks and challenges are entirely logistical. There might be unforeseeable problems with tooling or the manufacturing process, as well as the post-production marketing and dispatch of the Double O's, but we have factored any potential obstacles into our planning.
We hope that you are inspired and excited by the idea and choose to support the project. Please spread the word and share with your friends. With your support we aim to have the product in your hands by September.Learn about accountability on Kickstarter
Unlike international backers, UK backers do not receive any prompt for adding shipping when pledging, however we do require that you add the shipping fee as stated in the rewards section (£5 for one light, £8 for a set) to the total pledge amount.
If you did not do so, please click the ‘Back this Project’ button again and it should take you to a screen where you can edit your original pledge amount to include the cost of shipping.
Shipping is a significant portion of our overall costs so we are unable to ship for free.
If you would like to pledge for more than one Double O, please send us a message first.
Pledge £1 or more
A big thanks from us for your support in making cycling a better experience!Estimated delivery:
Pledge £10 or more
We will post a personalised thank you card signed by Paul Cocksedge.Estimated delivery:Ships anywhere in the world
Pledge £40 or more
BACK LIGHT: Be one of the first in the world to have a simple, safe and secure Double O BACK light. At 45 lumens and with 3 light modes, this magnetic, rechargeable light is precision made using tough grade polycarbonate. Everything is included in the box all at a special price of £40 (RRP £55.00). For UK shipping please add £5 to your pledge.Estimated delivery:Ships anywhere in the world
Pledge £50 or more
FRONT LIGHT: Be the first to receive the elegant Double O FRONT light. At 80 lumens and with 3 light modes, this magnetic, rechargeable light is precision made using tough grade polycarbonate. Everything is included in the box all at a special price of £50 (RRP £65.00). For UK shipping please add £5 to your pledge.Estimated delivery:Ships anywhere in the world
Pledge £69 or more
300 backers All gone!
EARLY BIRD SPECIAL: Be one of first 300 people to back early to receive a bigger discount on the Double O set of both FRONT and BACK lights. Receive these magnetic and rechargeable lights with everything included in the box for as little as £69 (RRP £99). For UK shipping please add £8 to your pledge.Estimated delivery:Ships anywhere in the world
Pledge £79 or more
DOUBLE O SET: Get the Double O set of both FRONT and BACK lights and receive these magnetic and rechargeable lights with everything included in the box for £79 (RRP £99.00). For UK shipping please add £8 to your pledge.Estimated delivery:Ships anywhere in the world
Pledge £100 or more
15 backers Limited (135 left of 150)
KICKSTARTER SPECIAL EDITION: Stand out from the rest and show everyone that you helped Kickstart this project. Receive this vibrant special edition set of magnetic and rechargeable Double O's (FRONT and BACK lights) in Kickstarter green with everything included in the box. For UK shipping please add £8 to your pledge.Estimated delivery:Ships anywhere in the world
Pledge £150 or more
12 backers Limited (38 left of 50)
NIGHT RIDE: Not only will you receive a special edition set of these magnetic and rechargeable Double O's (FRONT and BACK lights) in Kickstarter green; you will join us at the launch party, meet Paul Cocksedge and go on an evening cycle around the coolest spots in town ending up in a trendy bar. To celebrate us all coming together, Mark Cocksedge (photographer and also Paul's brother) will capture the moment of everyone using their Double O's and you will be given a print of the shot of us all together.Estimated delivery:
Pledge £1,700 or more
0 backers Limited (5 left of 5)
JOIN US! If you are far away from us, we will pay for your journey here and 2 days accommodation so you can join us at the launch party, meet Paul Cocksedge, be photographed and go on the night ride with your Kickstarter special edition set of magnetic and rechargeable Double O’s.Estimated delivery:
- (35 days)