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An outdoors brand that connects adventurers around the World with the 7 million Mexican artisans living in poverty conditions.
An outdoors brand that connects adventurers around the World with the 7 million Mexican artisans living in poverty conditions.
862 backers pledged $54,178 to help bring this project to life.

About

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    • Español (México)

Someone Somewhere | perdurable good(s)

$54,178

862

THE CRAZY IDEA

There are more than 7 million Mexican artisans living in poverty conditions. At the same time, adventurers around the World are spending billions of dollars in fashion and gear.

What if we connected both worlds through a lifestyle brand?

Someone Somewhere was born.

AS SEEN ON

MEDIA
MEDIA

OUR STORY

4 years ago, we started working with 5 artisans from Naupan, in the state of Puebla. Petra, Cristina, Rosa, Juliana and Silvina. We started combining their traditional embroideries with our favorite shirts, and showing them to all our friends. And the journey began. Soon we realized that people actually liked the products, and that there were thousands, if not millions of artisans in the same situation as these 5 ladies. So we settled our goals high: we wanted to find a way to reach all of them.

OUR JOURNEY  

 We have already completed the first two steps of our plan to revolutionize the industry. You are part of the third one.

SOMEWHERES

We currently work with 6 communites from Puebla, Oaxaca and Chiapas, the 3 poorest states in Mexico. They may also be the most culturaly rich, with thousands of traditions and artisanal techniques ready to be re-discovered.

ARTISAN TECHNIQUES

Double Warp Loom | Chiapas | Caps

Hand Embroidery | Puebla | Tees and Shirts

 BACK US!

How to buy
How to buy

THE PERKS 

-If you want more than one perk, just pledge the total amount plus one shipping fee to your country. We will send you a mail afterwards to ask which ones you selected.

-When the campaign finishes, we will send you a poll asking for the sizes and colors of your perks, as well as your shipping address.

 

 

 

 

 

 

 

 

 

 

PERK DETAILS

CASES

 

POCKET TSHIRTS

 

 

 

 

 

 

GRAPHIC TSHIRTS

 

 

:

SACKS

 

CAPS

 

 

 

 

 

 

 

BACKPACKS

 

TIER 1 SHIRTS

 


TIER 2 SHIRTS

 

 

 

RUCKSACKS

 

 DUFFLE BAGS

 

THE PROBLEM 

There are 10 million artisans in Mexico. That’s larger than the number of teachers, doctors, nurses, engineers, accountants, architects, musicians and lawyers and more than 100 other professions in the country. Combined. 

Most of them (67%) live in poverty or extreme poverty conditions, due to these 2 facts: 

 1) Their designs aren’t matching what the World actually wears 

 2) Their distribution schemes stop them from getting to 99% of their potential customers

THE SOLUTION

At Someone Somewhere, we decided to attack this problem in a massive scale, through a lifestyle brand for the everyday adventurers. A brand that combines traditional handcrafts with contemporary products, allowing us to directly employ hundreds of artisans from all around Mexico.

IMPACT

Artisans that work with us increase their monthly income by up to 300%, raising themselves and their families above the poverty line.

They also receive courses in topics like entrepreneurship, design and personal finances, which allow them to become an integral part of their communities. We currently provide this courses in person to each artisan, but they work so well, that one of our Stretch Goals is to create an online platform so any artisan can access the content from wherever they are.

THE PROCESS

1) Our inside design team engages with artisan groups from all around the country, learning all they can about their techniques, production processes, symbolisms and traditional colors and patterns

2) They combine these techniques with products designed for people with active lifestyles, using top quality materials that can endure every condition, and that complement the traditional elements in each product.

3) Once the prototypes are finished, artisan groups start producing their handcrafts, using the design specifications previously set together with the design team. Each of this elements comes with a label with the name of the artisan involved in its creation.

4) After finishing the handmade parts, they are sent to small workshops all around Mexico. Each of these workshops is highly specialized in a particular line of products, and they are in charge of assembling them and prepare them for international distribution.

5) Products reach you through our online platforms and our retail partners

6) You start wearing them and living new stories, while telling the World about us.

7) Your purchase allows us to grow and reach new artisans in new communities.

 

Risks and challenges

We have already worked with all of the artisan communities and workshops, and are confident we will be able to deliver all the products on time. If anything outside of our control happens you will still receive your products, just a little bit later than expected.

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Support

  1. Select this reward

    Pledge US$ 14 or more About US$ 14

    ALL-PURPOSE CASE

    Your very own all-purpose case, assembled with Cordura fabric and chicotillo loom made by Oaxacan artisans. Attachable to the backpack, rucksack and duffle bags.

    Multiple colors (red, blue, green)

    Retail Value: $20USD

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 57 backers
    $

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  2. Select this reward

    Pledge US$ 21 or more About US$ 21

    POCKET TSHIRT

    An ultra soft men's or women's tshirt. Comes with a hand embroidered pocket, made by indigenous women from Cuetzalan, Puebla.

    Sizes: S, M, L, XL (See Size Chart for details)

    Retail Value: $30USD

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    Ships to Anywhere in the world
    Limited 136 backers
    $

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  3. Select this reward

    Pledge US$ 21 or more About US$ 21

    GRAPHIC TSHIRT - MEXICO

    -Only for people living in Mexico (Cuates Policy)

    An ultra soft men's or women's tshirt, with graphics designed by Lourdes Villagomez and hand embroidered by indigenous women from Naupan and Tlaxpa, Puebla

    Sizes: S, M, L, XL (See Size Chart for details)

    Retail Value: $30USD

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    Ships to Anywhere in the world
    Limited 74 backers
    $

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  4. Select this reward

    Pledge US$ 24 or more About US$ 24

    GRAPHIC TSHIRT - REST OF THE WORLD

    An ultra soft men's or women's tshirt, with graphics designed by Lourdes Villagomez and hand embroidered by indigenous women from Naupan and Tlaxpa, Puebla

    Sizes: S, M, L, XL (See Size Chart for details)

    Retail Value: $30USD

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 9 backers
    $

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  5. Select this reward

    Pledge US$ 24 or more About US$ 24

    SACK

    A pack-anything sack, assembled with cordura fabric and chicotillo loom made by artisans in Oaxaca. Comes with an outside pocket for easy acces to your basic items.

    Retail Value: $30USD

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    Ships to Anywhere in the world
    Limited 29 backers
    $

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  6. Select this reward

    Pledge US$ 29 or more About US$ 29

    CAP

    Grab any of our caps, assembled with backstrap loom fabric made by indigenous artisans from Nachig and San Andrés Larráinzar, Chiapas.

    One size fits all (adjustable straps).

    Retail Value: $40USD

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    Ships to Anywhere in the world
    Limited 144 backers
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  7. Select this reward

    Pledge US$ 40 or more About US$ 40

    TEE IN THE PARK

    Pick any two of our tshirts (pocket or graphic).

    Sizes: S, M, L, XL (See Size Chart for details)

    Retail Value: $60USD

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    Ships to Anywhere in the world
    Limited 50 backers
    $

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  8. Select this reward

    Pledge US$ 49 or more About US$ 49

    THE SUMMER PACK

    Pick a cap and a tee (pocket or graphic). The perfect mix for a sunny day.

    Retail Value: $70USD

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 68 backers
    $

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  9. Select this reward

    Pledge US$ 54 or more About US$ 54

    BACKPACK

    The ultimate backpack for any journey. Assembled with cordura fabric and chicotillo loom made by artisans in Oaxaca. Designed with ergonomic straps, cushioned back, easy access zippers, laptop foam protection and hidden pocket for valuable items.

    Multiple colors (red, blue, green)

    Retail Value: $67USD

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    Ships to Anywhere in the world
    Limited 32 backers
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  10. Select this reward

    Pledge US$ 54 or more About US$ 54

    TIER 1 SHIRT

    Pick any of our Tier 1 shirts (Grey Compass, Blue Square, Red Square or Grey Square). All of them are made with fresh cotton and hand embroidered by indigenous artisans from Naupan, Puebla.

    Sizes: S, M, L, XL (See Size Chart for details)

    Retail Value: $67USD

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    Ships to Anywhere in the world
    Limited 23 backers
    $

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  11. Select this reward

    Pledge US$ 65 or more About US$ 65

    BACKPACK + CASE

    The ultimate combo, get the backpack and the attachable case! Both assembled with cordura fabric and chicotillo loom made by artisans in Oaxaca. Designed with ergonomic straps, cushioned back, easy access zippers, laptop foam protection and hidden pocket for valuable items.

    Multiple colors (red, blue, green)

    Retail Value: $87USD

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    Ships to Anywhere in the world
    Limited 13 backers
    $

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  12. Select this reward

    Pledge US$ 69 or more About US$ 69

    TIER 2 SHIRT

    Choose one of our Tier 2 shirts (White Stripes, Denim Pattern, Denim Deers, Light Pattern). All of them are made with fresh cotton and hand embroidered by indigenous artisans from Naupan, Puebla.

    Sizes: S, M, L, XL (See Size Chart for details)

    Retail Value: $89USD

    Entrega estimada: ago. 2016

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    Ships to Anywhere in the world
    Limited 34 backers
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  13. Select this reward

    Pledge US$ 75 or more About US$ 75

    EL CERRO LOOK

    Tier 1 Shirt + Pocket Tee. A relaxed style for your next weekend trip.

    Sizes: S, M, L, XL (See Size Chart for details)

    Retail Value: $97USD

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    Ships to Anywhere in the world
    Limited 5 backers
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  14. Select this reward

    Pledge US$ 83 or more About US$ 83

    THE RUCKSACK

    Our signature bag, the rucksack was made to become an integral part of your next adventure, no matter if you go to the office or the Sonora dessert. Assembled with cordura fabric and chicotillo loom made by artisans in Oaxaca. Designed with ergonomic straps, cushioned back, easy access zippers, laptop foam protection, water bottle side pouches and hidden pocket for valuable items. Trust us, you won't need any other bag for a long time.

    Multiple colors (blue, red, green)

    Retail value: $100USD

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    Ships to Anywhere in the world
    Limited 27 backers
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  15. Select this reward

    Pledge US$ 86 or more About US$ 86

    DUFFLE BAG

    A travel bag like no other. Assembled with cordura fabric and chicotillo loom made by artisans in Oaxaca, our duffle bag was designed to carry all what you need for a long weekend. Including your dirty stuff, which you can store in our signature laundry compartment.

    Multiple colors (blue, red, green)

    Retail value: $110USD

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    Ships to Anywhere in the world
    Limited 13 backers
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  16. Select this reward

    Pledge US$ 94 or more About US$ 94

    RUCKSACK + CASE

    Get our signature bag and level it up with the attachable case! The rucksack was made to become an integral part of your next adventure, no matter if you go to the office or the Sonora dessert. Assembled with cordura fabric and chicotillo loom made by artisans in Oaxaca. Designed with ergonomic straps, cushioned back, easy access zippers, laptop foam protection, water bottle side pouches and hidden pocket for valuable items. Trust us, you won't need any other bag for a long time.

    Multiple colors (blue, red, green)

    Retail value: $120USD

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    Ships to Anywhere in the world
    Limited 9 backers
    $

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  17. Select this reward

    Pledge US$ 97 or more About US$ 97

    DUFFLE BAG + CASE

    The pilgrim combo. Grab one of our duffle bags and add the attachable case for some extra room. Both assembled with cordura fabric and chicotillo loom made by artisans in Oaxaca, and designed to carry all what you need for a long weekend. Including your dirty stuff, which you can store in our signature laundry compartment.

    Multiple colors (blue, red, green)

    Retail value: $110USD

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 8 backers
    $

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  18. Select this reward

    Pledge US$ 100 or more About US$ 100

    DAME CINCO

    Grab any 5 tshirts (pocket or graphic)

    Sizes: S, M, L, XL (See Size Chart for details)

    Retail Value: $150USD

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    Ships to Anywhere in the world
    Limited 17 backers
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  19. Select this reward

    Pledge US$ 120 or more About US$ 120

    CAMP PACK

    Rucksack + Case + Sack.
    Have an epic journey with this epic set of bags.

    Mix or match multiple colors (blue, red, green)

    Retail Value: $170USD

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    Ships to Anywhere in the world
    Limited 3 backers
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  20. Select this reward

    Pledge US$ 150 or more About US$ 150

    TRAVEL PACK

    Duffle Bag + Backpack + Case

    Store 5 days of clothing, your laptop and accesories in this perfect pack for a long trip.

    Mix or match multiple colors (blue, red, green)

    Retail Value: $197USD

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    Ships to Anywhere in the world
    Limited 16 backers
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  21. Select this reward

    Pledge US$ 450 or more About US$ 450

    ONE OF EACH

    Take them all!
    Case + Pocket Tee + Graphic Tee + Sack + Cap + Backpack + Tier 1 Shirt + Tier 2 Shirt + Rucksack + Duffle Bag

    Retail Value: $583

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    Ships to Anywhere in the world
    Limited 2 backers
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Featured

Funding period

- (34 days)