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A sustainable capsule collection with a talking point at it’s heart.
A sustainable capsule collection with a talking point at it’s heart.
155 backers pledged £15,975 to help bring this project to life.

About this project

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£15,975

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Our Story.

Tiger Moth Statement Shirt & Tiger Moth Bow Tie
Tiger Moth Statement Shirt & Tiger Moth Bow Tie

My name is Sophie Dunster and I am the founder of Gung Ho Design, an ethical brand on a mission to create fashion that means more. I started Gung Ho 18 months ago in an attempt to take on the boring look and feel of ‘sustainable’ fashion. When I realised that our style choices tell us so much about who we are and what we stand for, I decided to design a collection that not only looks great but is inspired by important issues.

All of our designs have a hidden meaning within the print. A talking point at their heart. That way you can not only wear what you love, but what you believe in.

I’ve spent the last 8 months refining the designs, setting up a supply chain and finalising the detail. I’m now all set to bring this collection to life and just need your help to pre-fund the production.

The Collection.

Unisex Embroidered Bee Sweatshirts
Unisex Embroidered Bee Sweatshirts

 

Tiger Moth Shirt
Tiger Moth Shirt

 

Stag Beetle Skirt
Stag Beetle Skirt

 

Bee Dress
Bee Dress

 

Bow Ties: Tiger Moth, Stag Beetle, Bee
Bow Ties: Tiger Moth, Stag Beetle, Bee

Our Process.

First I pick an important issue. I then go to town drawing it, before combining the images into a print design. Once I’m happy with the design and its message I get it printed here in the UK on 100% organic fabric. The fabric then goes off to Studio Masa Chuka in Stratford, London to be hand made up into the collection.

With every purchase we make sure to donate to a charity that works closely with the cause shown in the print, and we also provide each customer with a ‘Talking Point’ – a dinky minizine that gives you a few key facts and a bit more information on the issue at hand.

Sizing.

Our earrings and bow ties are one size fits all. 

The unisex embroidered sweatshirts come in XS, S, M, L, XL. Ladies a size 8 is an XS, 10 : S, 12 : M, 14 : L, 16 : XL. Lads, size normally. 

Due to the nature of the cut of the shirts, wrap skirts and wrap dresses we only need sizes XS/S and M/L. Sizes 6, 8, 10 will fit a XS/S and sizes 12, 14, 16 for the M/L.

Risks and challenges

This is my 3rd collection but the largest one to date so there will be challenges in production. As I want to keep production local I have spent a significant amount of time finding the right production partner and specifically chosen Studio Masa Chuka for consistent quality and reliability. Being based here in London, regular communication and quality checks are easy to maintain and we have already worked together to produce the collection's prototypes.

As is normal in the industry, issues with fabric arriving behind schedule or production calendars being switched around is a possibility. However I have set realistic timelines to accommodate this and will keep all contributors up to date via email on the progress of the project.

Thanks for all your support.

Sophie x

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  1. Select this reward

    Pledge £10 or more About $13

    Thank You Card

    Any amount helps us kickstart this project and we are grateful for your contribution and support!
    100% recycled card, made in UK.

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    Pledge £35 or more About $46

    Gold Floral Earrings

    The statement Gung Ho floral earrings with a special twist. These are bound to not only put a smile on your face, but others too. These earrings are handmade in London, lightweight and ready to party! #partyonmyface

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    Pledge £35 or more About $46

    Limited Edition Bow Tie

    The definition of dapper. Adjustable strap one size fits all, pre made to avoid the faffing. These clever bow ties are made with excess fabric from the collection to utilise the scraps and minimise wastage. They come in 3 different prints, the bee, tiger moth and stag beetle.
    100% Organic cotton, handmade in London.

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    Pledge £75 or more About $98

    Classic Embroidered Bee Sweatshirt

    This stylish and statement embroidered sweatshirt is this season's must have. Pair with your favourite jeans for a simple yet classic addition to any outfit.

    With every purchase we donate £5 to a charity who work with bees in the UK. 

    Made from the finest 100% Organic cotton.
    Unisex. Available in XS, S, M, L, XL in Navy and Black

    Made in the UK.
    RRP £95

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    Pledge £150 or more About $195

    Tiger Moth Statement Shirt

    Head turning shirt that is both feminine and eye-catching. The Tiger Moth Shirt pays attention to detail with cuff bows and an open V neck back that will make you feel on top of the world.

    The design features a hand drawn endangered Tiger Moth print with pesticide sprays, and with every purchase we donate £5 to a charity who work with endangered British insects.

    Style it with jeans for the perfect fresh day look, or dress up with a pair of heels after dark.

    Made from the finest 100% Organic cotton.
    Due to the cut the shirt is available in XS/S and M/L
    Handmade in London.
    RRP £195

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  6. Select this reward

    Pledge £200 or more About $261

    Stag Beetle Skirt

    This statement skirt is the definition of glamorous with a wow factor. This design is perfect to slip on with a simple t-shirt and your favourite lipstick. With beautiful volume, this skirt will have you wanting to swoosh and spin all night long, even if you've been working in it all day.

    The design features a hand drawn endangered Stag Beetle print including different wildlife that helps home them. With every purchase we donate £5 to a charity who work with endangered British insects.

    Style it with white trainers for the perfect fresh day look, or dress up with your favourite heels for the perfect special occasion.

    Made from the finest 100% Organic cotton.
    Due to the wrap cut the skirt is available in XS/S and M/L
    Handmade in London.
    RRP £250

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  7. Select this reward

    Pledge £200 or more About $261

    Bee Dress

    Perfectly fitting and incredibly flattering this dress allows you to embrace any situation with elegance and grace.

    The design features a hand drawn endangered bee print with the exact flowers and plants you should be gardening to keep them alive. With every purchase we donate £5 to a charity who work with bees in the UK.

    Style casually with white trainers or flats and make an entrance with heels.

    Made from the finest 100% Organic cotton.
    Due to the wrap style cut the dress is available in XS/S and M/L.
    Handmade in London.
    RRP £250

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    Pledge £650 or more About $847

    Gung Ho Wardrobe

    Fallen for the cause and can't choose? You don't have to. This option allows you to receive all of the above at the kickstarter price.

    Wardrobe includes: 1x Gold Floral Earrings, 1x Embroidered Bee Sweatshirt, 1x Tiger Moth Shirt, 1x Stag Beetle Skirt, 1x Bee Dress.

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    Pledge £1,500 or more About $1,954

    Bespoke Hand-Drawn Illustration

    I love drawing. So with this contribution I will hand draw a one-off personalised illustration of your choice. The final piece will be framed and delivered just for you, or feel free to visit our little studio and collect it over a cuppa!

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Funding period

- (30 days)