The Need to Send
The Need to Send
A photo project featuring the least common motive for climbing photography, the recreational climber in the climbing gym.
A photo project featuring the least common motive for climbing photography, the recreational climber in the climbing gym. Read more
The Need To Send
The most unusual subject for climbing photography today is the indoor recreational climber. Not all climbers have the possibility or ability to climb in epic landscapes or the hardest problems in the world, which tends to be the motive for climbing photography.
That does not mean recreational climbers have any less will or motivation to send the problem in front of them. All climbers are struggling at the peak of their own mental and physical abilities. This is rarely captured. All climbers are different but once on the wall, we are all the same. We share the same urge, the need to send.
Over 10 months, 154 climbers were photographed. The photographs in this book are not staged and no instructions were given to the climbers. What is presented is the daily fascinating struggle of the recreational indoor climber.
Why this is important
Photography within the climbing community is heavily focused on the elites and the exotic climbing locations around the globe. With all right. Climbing the hardest problems in the world and setting up rigs with ladders on big walls just to get the shot is by itself an amazing feat. We need those photos to give us inspiration and break the beliefs of what's actually possible.
But the climbing community is not built up by only elites and professional photographers don't grow on trees. Climbing is making it's way into the main stream and is now a part of the Olympic Games. The climbing gyms play a crucial part of this making the sport available for a larger crowd.
Traditionally indoor climbing is regarded as training for outdoor climbing and therefore not getting the same attention as the rest of the sport. But the new generation of climbers evolving in the climbing gyms are quickly becoming an significant part of the climbing community.
The phenomenal part of climbing is that despite our difference in physical ability, mental ability, religion, race, gender or other made up segmentation, we are all the same once we are on the wall and share the same struggle.
The photo book
The photo book is 25×20 cm (10×8 in) hardcover, 136 pages long, and includes 200+ photos of the 154 amazing recreational climbers featured in the project.
The photographs take up the majority of the pages in the book and are accompanied with names of the climbers, with exceptions for anonymous climbers.
The pages are printed on matte, 100# (148 GSM) paper with an image wrap cover.
Final version might differ slightly in design.
All photos from the book are available for purchase as posters.
Use photo number to indicate which photo you want as your print. All photos are available in the formats below during the Kickstarter campaign:
- 20×30 cm professional quality photo paper, matte C-print.
- 30×45 cm professional quality photo paper, matte C-print.
- 70×100 cm Hahnemühle Fine Art (210 gr), archival grade print.
The posters have a design with white border and the project name and climber number printed under the photo. The black frame is only for visual reference but black framing is recommended.
Final versions might differ slightly in design.
What the funding will be used for
The funding will mainly be used for reaching the print volume necessary to get the print cost of the photo book down to that which is requested in the rewards. It will also go to printing and shipping the posters as well as shipping the photo books.
All reward prices are exclusive to the Kickstarter campaign.
My goal with this project and upcoming projects is to establish a humanistic driven business. My goal is to run photography projects with the purpose of making a humanistic profit, not a capitalistic profit.
Practically this means I'll be running my business like any other business but with the difference that a large part of the profits will be used for society building purposes, the rest will go to funding my next project.
For this specific project I decided that 80% of the profits will go to improve society. I asked the climbers for suggestions and the most frequent response was The Swedish Childhood Cancer Foundation (Barncancerfonden), so that's where the main part of the profits go. The remaining profits will go into funding the next project.
My main driver is that i want to do something fun and perhaps even meaningful.
Read more about the project on the Project page.
Follow the project on social media
Risks and challenges
All photos have been taken and all products have been test printed, including the book. So there is literally no risk in the production of the content or products.
The only two risks that remains are reaching the funding goal and typical risks that apply to shipping.Learn about accountability on Kickstarter
- (15 days)