SEK 16,037
pledged of 50 000 SEK pledged of 50 000 SEK goal
35
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, November 22 2017 11:00 PM UTC +00:00
Johan ChoudhuryBy Johan Choudhury
First created
Johan ChoudhuryBy Johan Choudhury
First created
SEK 16,037
pledged of 50 000 SEK pledged of 50 000 SEK goal
35
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, November 22 2017 11:00 PM UTC +00:00

About

The Need To Send

The most unusual subject for climbing photography today is the indoor recreational climber. Not all climbers have the possibility or ability to climb in epic landscapes or the hardest problems in the world, which tends to be the motive for climbing photography.

That does not mean recreational climbers have any less will or motivation to send the problem in front of them. All climbers are struggling at the peak of their own mental and physical abilities. This is rarely captured. All climbers are different but once on the wall, we are all the same. We share the same urge, the need to send.

No. 29 - Moa Kristiansson
No. 29 - Moa Kristiansson

Over 10 months, 154 climbers were photographed. The photographs in this book are not staged and no instructions were given to the climbers. What is presented is the daily fascinating struggle of the recreational indoor climber.

Full list of climbers

Why this is important

Photography within the climbing community is heavily focused on the elites and the exotic climbing locations around the globe. With all right. Climbing the hardest problems in the world and setting up rigs with ladders on big walls just to get the shot is by itself an amazing feat. We need those photos to give us inspiration and break the beliefs of what's actually possible.

But the climbing community is not built up by only elites and professional photographers don't grow on trees. Climbing is making it's way into the main stream and is now a part of the Olympic Games. The climbing gyms play a crucial part of this making the sport available for a larger crowd. 

No. 9 - Patrik Thärnå
No. 9 - Patrik Thärnå

Traditionally indoor climbing is regarded as training for outdoor climbing and therefore not getting the same attention as the rest of the sport. But the new generation of climbers evolving in the climbing gyms are quickly becoming an significant part of the climbing community. 

The phenomenal part of climbing is that despite our difference in physical ability, mental ability, religion, race, gender or other made up segmentation, we are all the same once we are on the wall and share the same struggle.

The photo book

The photo book is 25×20 cm (10×8 in) hardcover, 136 pages long, and includes 200+ photos of the 154 amazing recreational climbers featured in the project. 

View all photos

The Need to Send photo book
The Need to Send photo book

The photographs take up the majority of the pages in the book and are accompanied with names of the climbers, with exceptions for anonymous climbers.

The Need to Send side
The Need to Send side

The pages are printed on matte, 100# (148 GSM) paper with an image wrap cover.

Final version might differ slightly in design.

Posters

All photos from the book are available for purchase as posters. 

Full list of available photos

Use photo number to indicate which photo you want as your print. All photos are available in the formats below during the Kickstarter campaign:

  • 20×30 cm professional quality photo paper, matte C-print.
  • 30×45 cm professional quality photo paper, matte C-print.
  • 70×100 cm Hahnemühle Fine Art (210 gr), archival grade print.

The posters have a design with white border and the project name and climber number printed under the photo. The black frame is only for visual reference but black framing is recommended.

Final versions might differ slightly in design.

No. 95 - Emil Håkansson
No. 95 - Emil Håkansson

 

No. 79 - Ida Andersson
No. 79 - Ida Andersson

What the funding will be used for

The funding will mainly be used for reaching the print volume necessary to get the print cost of the photo book down to that which is requested in the rewards. It will also go to printing and shipping the posters as well as shipping the photo books.

All reward prices are exclusive to the Kickstarter campaign.

Humanistic photography

My goal with this project and upcoming projects is to establish a humanistic driven business. My goal is to run photography projects with the purpose of making a humanistic profit, not a capitalistic profit. 

Practically this means I'll be running my business like any other business but with the difference that a large part of the profits will be used for society building purposes, the rest will go to funding my next project.

For this specific project I decided that 80% of the profits will go to improve society. I asked the climbers for suggestions and the most frequent response was The Swedish Childhood Cancer Foundation (Barncancerfonden), so that's where the main part of the profits go. The remaining profits will go into funding the next project.

My main driver is that i want to do something fun and perhaps even meaningful

Stay updated

Read more about the project on the Project page.

Follow the project on social media

Risks and challenges

All photos have been taken and all products have been test printed, including the book. So there is literally no risk in the production of the content or products.

The only two risks that remains are reaching the funding goal and typical risks that apply to shipping.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge SEK 130 or more About $14

    5 - Small poster

    A 20x30 poster of a photo of your choice from the full list. Specify the photo number of the requested print in the pledge.

    Only available during Kickstarter campaign.

    Includes:
    • 20x30 print on professional photo paper
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  2. Select this reward

    Pledge SEK 250 or more About $27

    6A - Medium poster

    A 30x45 poster of a photo of your choice from the full list. Specify the photo number of the requested print in the pledge.

    Price exclusive to Kickstarter campaign.

    Includes:
    • 30x45 print on professional photo paper
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  3. Select this reward

    Pledge SEK 350 or more About $38

    6B - Photo book

    A copy of the hardcover photo book in all its glory. 136 pages of true passion in a pleasing format.

    Price exclusive to Kickstarter campaign.

    Includes:
    • The Need To Send hardcover photo book
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    12 backers
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  4. Select this reward

    Pledge SEK 400 or more About $44

    6C - Large poster

    A 70x100 poster of a photo of your choice from the full list. Specify the photo number of the requested print in the pledge.

    Price exclusive to Kickstarter campaign.

    Includes:
    • 70x100 print on Hahnemühle Fine Art paper
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  5. Select this reward

    Pledge SEK 400 or more About $44

    7A - Signed photo book

    A signed copy of the photo book. Limited to 50 backers.

    Only available during Kickstarter campaign.

    Includes:
    • The Need To Send hardcover photo book (signed)
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    Limited 5 backers
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  6. Select this reward

    Pledge SEK 550 or more About $60

    7B - Photo book & Medium poster

    The photo book together with a 30x45 poster of your choice on professional photo paper. Specify the photo number of the requested print in the pledge.

    Price exclusive to Kickstarter campaign.

    Includes:
    • The Need To Send hardcover photo book
    • 30x45 print on professional photo paper
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    Limited 8 backers
    SEK
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  7. Select this reward

    Pledge SEK 700 or more About $76

    7C - Photo book & Large poster

    A copy of the photo book and a 70x100 poster of your choice on Hahnemühle Fine Art paper. Specify the photo number of the requested print in the pledge.

    Price exclusive to Kickstarter campaign.

    Includes:
    • The Need To Send hardcover photo book
    • 70x100 print on Hahnemühle Fine Art paper
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    Limited 1 backer
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  8. Select this reward

    Pledge SEK 1,100 or more About $120

    8A - Two photo books & Medium posters

    Two copies of the photo book and two 30x45 posters of your choice. Specify the photo number of the requested prints in the pledge.

    Price exclusive to Kickstarter campaign.

    Includes:
    • 30x45 print on professional photo paper
    • The Need To Send hardcover photo book
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  9. Select this reward

    Pledge SEK 1,400 or more About $153

    8B - Two photo books & Large posters

    Two copies of the photo book and two 70x100 posters of your choice. Specify the photo numbers of the requested prints in the pledge.

    Price exclusive to Kickstarter campaign.

    Includes:
    • The Need To Send hardcover photo book
    • 70x100 print on Hahnemühle Fine Art paper
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  10. Select this reward

    Pledge SEK 2,500 or more About $273

    9A - Personal version of the photo book

    A one of a kind version of the book. Your choice of cover photo and personal dedication in the beginning of the book. Final cover design depends on selected photo.

    Only available during Kickstarter campaign.

    Includes:
    • Personal version of The Need To Send hardcover photo book
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  11. Select this reward

    Pledge SEK 6,000 or more About $655

    9B - Private photo session

    A 1 hour private photo session with you in the climbing gym! You'll get a unique photo book with photos of you and a 70x100 print of your choice as well as a signed copy of The Need To Send photo book. (Only available in Stockholm).

    Exclusive only during Kickstarter campaign.

    Includes:
    • 70x100 print on Hahnemühle Fine Art paper
    • Private photo session
    • The Need To Send hardcover photo book (signed)
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Funding period

- (15 days)