This can unfortunately be a problem for some international pledgers. The answer is that it will be dealt with the way in which US Postal regulations require us to do so. That means we can't refer to packages as "gifts," because from a legal perspective, they're not...they're merchandise and we are required to list as such on customs forms. The same goes for value...we have to indicate the provable value (which is defined as what we charge for the item, not what it costs us to produce or some ficticious number) on the forms. What we don't include is value of intangibles...so if you purchase a cover package, the customs form will only indicate the value of the enclosed discs, not the full price of the package.
We know many of you have dealt with others on Kickstarter or elsewhere who handle the customs reporting differently. We can't speak to what or why they do what they do except to assure you that we have carefully reviewed the relevant US Postal regulations and are certain that the way we are handling it is what is required of us to be operating within the law. We're sorry for those of our foreign friends who are frustrated by this, but we wanted to provide you with fair warning that if your package is stopped by customs, you may be assessed fees.