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Independent Singer/Songwriter Robert Kelly needs your help launching his new album! Will you be his record label?
Independent Singer/Songwriter Robert Kelly needs your help launching his new album! Will you be his record label?
174 backers pledged $18,371 to help bring this project to life.

About this project

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$18,371

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Hi.  I'm Robert. 

THE PAST

Two years ago, I cut the ropes and put everything I had into making my first real album.  I'd graduated from college less than a year before, and I was working at a fancy cocktail bar making ice balls and wiping lipstick off glasses because I needed to save money and write songs.  I quit the job and felt the weight of rent and groceries and hot fudge sundaes shift completely onto a "music career," which I really didn't know for sure was a real thing.  I pressed into the unknown, armed with some songs I'd written and a lot of hope, and I've been blessed to be playing those songs and writing new ones as a full-time job ever since. 

Here's my debut single, Be Here Now, from my last album:

THE FUTURE

Last October, I started recording a new album, that I'd initially intended to be an EP.  Around the time I'd finished recording the six songs, my last album, "We Are Poetry," was featured on a website called NoiseTrade that gives away albums in exchange for email addresses and zip codes.  Thousands of people downloaded the album, and a whole lot of them had all sorts of nice things to say, which largely consisted of "I love your new album!"  That's such an honor to hear, especially since praise came from people as far away as Singapore, Ireland, Russia and even CANADA!  However, the album wasn't new, it had been out for almost two years.  That made me realize that I needed to do a lot better job of getting my music out to the world.  

YOU + ME

Most artists and bands that really make their way into the "mainstream" have record labels funding and promoting their music.  The deal that a record label would offer would sound something like this: 

"We'll pay for your album, but we'll get to have a lot of say in how it sounds, who you work with, the songs you choose, and we'll own the music you make.  One more thing...you'll be responsible for paying us back before you actually make any money." 

So it turns out that record labels are more like investment banks than anything else.  I've had some friends that have had a lot of success with record labels, and some other friends whom record labels have seriously misunderstood.  I don't have the money that a record label has to offer (or the burden of bending to their opinions), but I think working DIRECTLY WITH YOU via this Kickstarter is a much better way to do things.  I can continue making the music that you decided to believe in throughout the past two years, and we can grow even closer, without an army of music business folks deciding how.  We'll also be creating a sense of community, purpose, and ownership that doesn't exist just by clicking "Buy Album" on iTunes.  YOU can be my record label, and I can focus more on making music that you love. 

Therefore, I've decided to hold onto those six songs a little longer, add a few, and organize a better system in which to publicize my album. Whether that be hiring PR people, touring more often and/or with a full band, or just buying climbing gear and a megaphone so I can climb on top of really tall buildings and shout about myself before the police chase me away, I'm confident that, with your help, we can really make something we can all be proud of. 

I promise I'll do my absolute best to make you really, really, proud.  I can't wait to travel to your city and thank you personally.  

Will you join me on this adventure?   

Will you be my record label?

Singing and shouting w/ Matt Wertz!
Singing and shouting w/ Matt Wertz!
My view from the couch, and my amazing producer, Taylor Grubbs!
My view from the couch, and my amazing producer, Taylor Grubbs!
And to sum it all up, here's a chilly NYC pit bull wearing a coat. (courtesy of Robert Kelly, Spring Tour 2013)
And to sum it all up, here's a chilly NYC pit bull wearing a coat. (courtesy of Robert Kelly, Spring Tour 2013)

Risks and challenges

I've already put a whole lot of time and money into this project, so way more than half of it is already complete. My ability to share songs with you immediately (as noted in the INNER CIRCLE bundle) will, I hope, alleviate most of the risk with regards to completing the album on time.

Though the release date is not nailed down, I'm confident that we'll be able to release near the beginning of August. Which happens to be near my birthday (August 3!!).

The work that publicists do is not extremely quantifiable, but I will be working closely with well-informed, well-connected friends and colleagues to determine the best approach, and the best publicists to hire.

I would be happy to personally address any concerns you may have. Email me at robert@robertkellymusic.com.

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  1. Select this reward

    Pledge $5 or more About $5

    DIARY // You've joined me on this adventure, and I want to keep you in the loop every step of the way. I'll send you an exclusive weekly update full of behind-the-scenes goings-on and shenanigans, plus you'll be the first to know news and release info.

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    Pledge $10 or more About $10

    THE FIRST SINGLE + PHONE CALL // You'll have a digital download of the first single to sing along with two weeks before release. I'll also be blowing up your phone to say thank you for believing in this project/me. // You'll also receive DIARY.

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    Pledge $15 or more About $15

    THE ALBUM // You'll receive a digital download of the album two weeks before the release date. // You'll also receive PHONE CALL and DIARY

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    Pledge $25 or more About $25

    DEMOS BUNDLE // You'll get a digital download of the acoustic demo versions of the songs on the album. See the progress from iPhone recording to completed album! // You'll also receive a pre-release digital download of the album, a phone call, and the DIARY

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    Pledge $35 or more About $35

    PHYSICAL COPY // You'll get an actual, real-life copy of the album for you to hold in your actual, real-life, amazing hands. // You'll also receive DEMOS BUNDLE

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    Pledge $50 or more About $50

    EXTREMELY SOFT T-SHIRT BUNDLE // The softest t-shirt you've (possibly) ever felt, designed specially for backers. // You'll also receive DEMOS BUNDLE & PHYSICAL COPY

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    Pledge $75 or more About $75

    HANDWRITTEN THANK YOU // Your support means the world to me, and I'll be sending you a handwritten note to make sure you know. // You'll also receive T-SHIRT BUNDLE

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    Pledge $100 or more About $100

    HANDWRITTEN LYRICS BUNDLE // I'll write the lyrics of a song of your choice from my catalog just for you. I'll use cool paper and everything so it'll be frameworthy. // You'll also receive a thank you note and the T-SHIRT BUNDLE

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    Pledge $125 or more About $125

    ALBUM CREDITS // I couldn't do this without you. To prove how thankful I am, I'll put your name in the album credits. // You'll also receive a thank you note and the T-SHIRT BUNDLE

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    Pledge $150 or more About $150

    INNER CIRCLE // Since the majority of the album is already complete, I'll send you a secret link to listen to some of what we've got so far. // You'll also receive a thank you note and T-SHIRT BUNDLE

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    Pledge $250 or more About $250

    COVER VIDEO // I'll record a cover of a song just for you. You choose the song, I'll email it/post it on YouTube. **I may reserve a little bit of discretion on this, but try me.** // You'll also receive INNER CIRCLE

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    Pledge $300 or more About $300

    SKYPE CALL // 20 minute Skype sesh with yours truly. Ask me anything. We'll laugh. We'll cry. We'll make funny faces. I may even use one of those cool backgrounds where it looks like I'm in space. I'll be thanking you profusely for supporting this album. // You'll also receive INNER CIRCLE

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    Pledge $400 or more About $400

    SKYPE CONCERT // I'll play 5 songs for you via Skype! You pick the songs! Maybe we can get really dressed up for it? Or wear crazy hats? Who knows! // You'll also receive INNER CIRCLE

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    Pledge $500 or more About $500

    RECORDING SESH // Come hang out with us in Nashville while we're in the studio! Watch us create something beautiful, eat lunch with us, meet me, the producer, and musicians.**travel/accomodations not included** // You'll also receive INNER CIRCLE

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    Pledge $750 or more About $750

    HANG OUT // We'll hang out in Nashville, eat some great food, and do other cool stuff! We could go to the zoo, write a song, bake a cake, kidnap a baby lion, etc. Sky's the limit. **Schedule Permitting. Backer must provide their own transportation to and accomodation in Nashville** // You'll also receive INNER CIRCLE

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    Pledge $1,000 or more About $1,000

    WRITE A SONG // I'll write you a song, record it, and send it to you! I'll also make a live acoustic video of it.

    Obviously, I'll include a separate track thanking you for being such a huge part of this project. // You'll also receive INNER CIRCLE

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    Pledge $1,500 or more About $1,500

    HOUSE SHOW // I'll come play an intimate show for you and your friends/family in your backyard/living room/yacht/spaceship. We can light candles and everything! **If more than 250 miles outside of Nashville, TN or Dallas, TX, the backer is responsible for travel/accommodations. Must be flexible on date.** // You'll also receive INNER CIRCLE

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    Pledge $3,000 or more About $3,000

    FULL BAND HOUSE SHOW // I'll come play a full band show at a location of your choosing! Summer/Fall + Music + Backyard = Best Time Ever. **If more than 250 miles outside of Nashville, TN or Dallas, TX, the backer is responsible for travel/accommodations. Must be flexible on date.**

    Also included will be a pretty huge hug. If you're not into hugging, I'll include a 5-second-long handshake with eye-contact and the most heartfelt of smiles. // You'll also receive INNER CIRCLE

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    Pledge $5,000 or more About $5,000

    EXECUTIVE PRODUCER // You are an incredibly massive part of this project, and you will be listed in as an Executive Producer of this album. Thank you thank you thank you. // You'll also receive INNER CIRCLE

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    Pledge $10,000 About $10,000

    BACKPACKER // What?!?! I'll give you my amazing and tiny Martin Backpacker guitar, with which I've written a lot of these songs, and traveled all over the world (Europe, Middle East, US, etc). I'll sign it and everything! // You'll also receive INNER CIRCLE

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Funding period

- (30 days)