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$3,517 pledged of $32,025 goal
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By Demetria Hayden
$3,517 pledged of $32,025 goal
backers

About this project

Encouraging and Empowering a Community By providing educational opportunities and a profitable trade with a residual stream of income to those in less fortunate areas who are seeking employment or business ownership.

Hair braiding has been the most enduring style of art in the African tradition which includes: cornrows, box braids, and plaits. Records of African hair braiding can be found in many ancient artifacts and stone sculptures that date all the way back to the beginning of civilization.

Scope of Project

“The Institute of Braidology”

This Kickstarter project is Demetria Hayden’s expression of her strong desire to provide education oportunities and a profitable trade in a well needed market and to impart the ancient art of African hair braiding to others.  Also, to promote unity and  positive influences within the Englewood community.

State Law requires individuals practicing Hair Braiding or seeking a career in hair braiding must enroll in a certified program and obtain a Hair Braiders License under the State of Illinois.

Altogether Lovely's Institute of Braidology will be an educational institution where people will come to take classes and become State Certified/Licensed Braid Technicians. They will enroll in classes and learn about proper braiding techniques, hair maintenance, and scalp health.

 Re-introducing the creativity of the Ancient Art of Hair Braiding is a way to educate young people about African heritage, learn a profitable trade that they can build a career with and build positive self-esteem. 

Project Goal

To provide educational opportunities and a profitable trade with a residual stream of income to those in less fortunate areas who are seeking employment or business ownership.

In 2009, comic Chris Rock released the movie "Good Hair," which explores the response to a question from his daughter about why her hair isn't "good." In the film, he visits salons, laboratories and Indian temples to look at the way that hairstyles impact the African American community.

The care and maintenance of African American hair styles has become a multi-million dollar industry. Salons all over the country specialize in Braids, Locks and weaves.

Altogether Lovely’s Institute of Braidology will offer the skills needed to effectively service this market.

The Englewood Community on the south side of Chicago is a low-income area where a lot of positive influences and opportunities are not readily available.  It has been labeled one of the most violent in the nation.  We’re determined to bring some positive influences back into our community.

African Braids Today

Hair braiding, as we know it today has its origins in West Africa.  Braiding is traditionally a social art.  During braiding, women occupied their time with socializing while having their hair braided.  It began with the elders making simple knots and braids for younger children.  Older children watch and learn as they began practicing on younger girls, eventually learning the techniques and traditional designs. This carries on as a tradition of bonding even today. It is our aim to enhance this experience though this art.

The difference between ancient and modern braiding

Nowadays, along with the intricate designs of our ancestors, hair weaving has become part of the traditional braiding technique. This opens the door to a whole new assortment of styles and looks. The emerging industry has taken hair braiding and weaving to a whole new level of popularity and style.  This has allowed people from all walks of life to enjoy creating a fashion statement with hair braids and weaves.

Partnership and Location: Altogether Lovely Inc. and Love Unlimited Christian Ministries Center (both in the West Englewood Community) are coming together to bring in positive influences.  Love Unlimited has unused space that we will rehab to house the Institute of Braidology.

We will transform this space into classrooms, lab space and a gallery of Braid Styles for the community to view.

Why back this project? 

  • You will aid in helping to uplift a community where few entities choose to invest.
  • You will show that you believe in promoting unity.
  • You will help bring positive Influences to a community struggling emotionally and economically.

All because you want to participate in creating positive change. 

Student Testimonials

"Braidng Experts Workshop"
"Braidng Experts Workshop"

I’ve been a client of Altogether Lovely for the past 20 years. 13 years ago I enrolled in their braiding class to learn how to braid my daughter’s hair in styles that would last with respect to my busy schedule. I was extremely pleased with the quality of expertise in the training I received and the ability to still receive guidance with questions regarding technique and proper hair care maintenance many years later.I personally have moved away from whole head perms and touchups to a full head of natural hair as have my 2 daughters and we have never been happier. This transition was recommended by the owner Demetria Hayden. I have seen over the years the tailored counseling provided as new customers come to her shop with nervous, questionable trust considering the problems with their hair andmonths later seeing the joy on their faces with the hair care alternatives and healthy stylesprovided put their hair and emotions back on a healing path. That’s what you get when you come here and that’s why I intend to provide all the support I can offer to insure that the new school becomes a much needed realty in this community. Regina Long

I started training under Demetria as a teenager 13 years ago, She has taught me all that I know including the proper way to braid and care for hair without damaging it.. I took several of her braiders courses and I practiced day in and day out because I was determined to become a great braider. I am very Thankful to have Demetria as a teacher and leader. Taking her class was the greatest opportunity for me because now I have a braiders license and I can handle clients hair with care and love. Demetria has knowledge and expertise in all areas when having a healthy head of hair and having beautiful hair styles. And because she has taught and instilled in me so many positive things about hair I can properly tell clients the truth regarding products, hair extensions and any thing anyone could think of asking regarding hair. Nicole Felton

About our pledges and  incentives

All of our incentives are donated from individuals that want to promote change in the Englewood Community.

Breakdown of total development budget for this phase

Labor: $19,075.00

Materials: $11,200.00

Other: $1,750.00 (dumpster cost, hauling away debris)

Total: $32,025.00

Project Duration Estimate

Project Start Date:    March/2013

Milestone 1 (Begin Kickstarter campaign) April/2013

Milestone 2 (End of Kickstarter campaign)  Middle of  May/2013

Milestone 3 (Begin Construction)    June/2013

Milestone 4 (ConstructionCompleted)    September/2013

Milestone 5 (Inspections 6 months to a year)   March-September/2014

Project Completed

We hope this project will inspire you to participate.

Altogether Lovely Salon & Training Center  altogetherlovelyinc.org

Risks and challenges

Some risk and challenges after completing this phase is passing inspections in the time alloted for compliance with the state of Ilinois, City of Chicago, and Chicago Fire Dept. We are presently working on securing additional funding as a contingency.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    Our Gratitude and a shout out on Facebook

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    Pledge $20 or more About $20

    Love Unlimited Ministries Gospel Music CD, PDF pamphlet "Intro to getting your Braider's License in Illinois and shout out on Facebook

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    Altogether Lovely T-Shirt, Invite to our annual summer outdoor fest (food, fun & fellowship) shout out on facebook

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    Pledge $50 or more About $50

    Altogether Lovely T-Shirt and style book with your name on the donor page. Invite to grand opening and a shout out on facebook

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    Pledge $75 or more About $75

    Resturant gift card , Altogether Lovely Style Book, your name on the school Donor Wall of Fame, Invite to grand opening and shout out on face book

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    Pledge $100 or more About $100

    Advanced Hair Braiding class, invite to grand opening and shout out on facebook

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    Pledge $200 or more About $200

    Your organization Ad on our website for one month, name on the school donor Wall of Fame, invite to grand opening and shout out on facebook

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    Pledge $500 or more About $500

    Altogether Lovely T-Shirt and Style book with your name on the donor page, your name on the school donor wall of fame, and invite to the grand opening

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    Pledge $5,000 or more About $5,000

    We will name the clinic lab of the school after you and put your name on the Donor Wall of Fame. Also invite to grand opening

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    Pledge $10,000 About $10,000

    DOUBLE WOW! You've just funded a third of our Kickstarter project. Demetria (Stylist/Owner) will give you free hair services for LIFE.

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Funding period

- (45 days)