DAY 15 UPDATE: BASE GOAL FUNDED!!
Thank you everyone! You've made sure that "Love & Blood" will happen--and you did it fast.
But with 15 days still to go in the campaign, it's time to get to the next level: fund publicity and promotion to make sure "Love & Blood" doesn't remain the best kept secret in the world.
STRETCH GOAL: Fund publicity and promotion for Love & Blood.
- Target 1 - $8,500: Targeted publicity campaign to online music media and bloggers to promote love-and-blood.com, the project's highly unique concept, and the music.
Target 2 - $11,500: Basic radio campaign to targeted folk and Americana radio programs (requires pressing a run of physical CDs)
Why this stretch goal matters--and matters to me personally: Having self-funded three solo albums in the past decade, every well-spent penny went into the music. D.I.Y. promotional efforts always resulted in exceptional reviews and even a 2012 Texas Music Award for Artistic Excellence, but there was never enough money for an actual promotion budget--a critical piece of the puzzle.
"Love & Blood" promises to be newsworthy. It's a wholly unique way to bring a body of work to the world. Please help me fund this stretch goal at any pledge level that works for you!
Bonus: At the $11,500 mark, every pledge over $35 will receive an autographed CD of "Love & Blood" in addition to their other rewards.
Let's start with a word of thanks--mine, to you--for being here.
As a thoroughly self-reliant gal, I can honestly say that asking for the support of friends, family, fans, and even strangers for something as profoundly personal to me as my music or art takes me far, far out of my comfort zone--but that's probably a healthy place to be.
Change is constant, ready or not.
Sometimes we ride that wave really well, but sometimes we dig in our heels and pretend like things around us aren't changing at all. The latter defines the years between my last album, "Girls, Good & Otherwise," and today. I dug into life as I knew it with all the energy I could muster until that wave finally knocked me down but good.
Getting back up has involved creating a deeply personal set of songs and paintings that speak to the complexities of love, commitment, damage, loss, acceptance, and forgiveness with as much clarity as I know how to muster. I'm enormously proud of this work.
In creating this body of music and art, I've learned both how I want to define myself as an artist going forward and how I want to present this work to the world.
Consider the obvious: The way we experience recorded music has changed significantly just since I made my last disc. CDs are going the way of the 8-track tape. And whether we hang in there with downloads or move more towards streaming audio, one thing is clear: it's absurd for any indie musician to keep pressing a few thousand CDs in the hope that they'll sell. They won't, and that's fine.
But it begs a fresh question: how else might artists deliver recorded music to existing fans, reach new ones, and create an experience that's significantly richer than just .mp3s and a thumbnail .jpg image of album art on iTunes or Spotify?
The answer, for me, is simple: modernize the experience of the venerated old-school album cover.
Here's what I mean:
This idea may seem remarkably simple. It is. That's why it's worth doing.
Love & Blood will have its own dynamic HTML 5 website at www.love-and-blood.com. In fact, it's already being built, and it will look great on a laptop, tablet, or smartphone. I plan a to include a "Pay What You Wish" feature for those so inclined, but essentially it will be free to the anyone, anytime, anywhere.
I'm really excited to bring a body of work into the world in an experimental--and experiential--way. I hope you'll help make it happen.
I've proudly self-funded all of my previous releases, and I'll be funding a large part of this project as well, but I need your help to make this happen.
The $6,200 raised in this Kickstarter campaign will be applied exclusively to music production. This, along with my own funds, is a bare-bones budget that will allow me to:
- Put these tracks in the caring and watchful hands of producer/engineer Daniel Barrett at Rubicon Studios here in Austin
- Master the songs so they've got that **radio sparkle**
- Craft and implement the tiniest DIY online promotion strategy
This target ensures that something unique and original comes into the world. But additional funds can ensure that it doesn't remain a secret. All funding over and above music production costs will be used to promote Love & Blood.
Here's what can happen when the campaign tops its $6,200 goal:
- When we reach $8,500: Targeted publicity campaign to online music media and bloggers.
- When we reach $11,500: Basic radio campaign to targeted folk and Americana radio programs (requires pressing a limited run of physical CDs)
- When we reach $18,000: Promotion to major media outlets nationwide
You can help launch new music, new art, and a new idea into the world right now. Please find a pledge level that works for you and show your support.
Take a look at how your pledge might be rewarded:
Many of the rewards -- including digital downloads of previous releases, art cards, posters, and magnets based on original art -- are ready to ship as soon as the campaign is over.
If you're going to place a bet, you deserve to know if the horse can run.
I've been privileged to live a creative life. As a young adult, I worked in NYC as an actor and even paid my bills that way for a few years Off Broadway. I discovered a passion for songwriting in the mid-'90s and found my "tribe" in Austin, TX. And in 2013, on the day that words no longer met all of my creative needs, I picked up a paintbrush and couldn't put it down.
Because learning for learning's sake is fun, I spent three years working my way through badges in the Jr. Girl Scout handbook. These days, the most important hour of my week is spent behind the bars and razor wire at the Travis County Correctional Complex where I volunteer and teach guitar and songwriting to women inmates.
As a performing songwriter, I've played over 700 gigs in listening rooms, clubs, and cafes from coast to coast and have released three solo albums (available in most of the rewards packages). The most recent release, Girls, Good & Otherwise, received a 2012 Texas Music Awards "Founders Award for Artistic Excellence."
I've come to painting only recently as a means of expression when words fail me. Here is a selection of canvases complete in the past year, several of which will be featured in connection with the songs for Love & Blood:
I love what I do, and I love doing it well--whether I'm writing a song, playing a gig, or painting a canvas. I invite you to read, listen, and see much more at jeansynodinos.com,jeansynodinosart.com, on YouTube, and on my blog, The Creative Generalist.
Thanks for you time and consideration--and thanks for your pledge.
Risks and challenges
This section should really be called "Risks, Challenges and Rewards" because any project worth doing should come with all three.
Kickstarter is an all-or-nothing crowdfunding platform. If the campaign does not successfully reach this goal, no funding comes my way. That's the biggest risk I take.
The greatest risk to backers comes in the form of unanticipated delays to production and completion, but this risk is small. The timetable for completion is realistic; this is my fourth studio recording, and I understand where those bumps in the road tend to happen.
Backer updates will keep the project transparent, and I am happy to answer any questions you may have along the way.Learn about accountability on Kickstarter
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