Yes. The freemium model can be executed one of two ways: 1) Pay to keep playing, such as Candy Crush, or 2) Pay to permanently unlock new content, like Crossy Road.
We'll doing Option 2 because we want people own the content and aren't hiding the full gameplay experience behind a paywall. Waynesaw Turbo Edition gives you the game with 100% of the paid content unlocked PLUS Kickstarter exclusives, which is a value of around $20.
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