Share this project

Done

Share this project

Done
A 16 million color customizable smart light that transforms how you sleep and wake up. Built-in speaker, app control, works with Alexa.
A 16 million color customizable smart light that transforms how you sleep and wake up. Built-in speaker, app control, works with Alexa.
A 16 million color customizable smart light that transforms how you sleep and wake up. Built-in speaker, app control, works with Alexa.
529 backers pledged HK$ 314,739 to help bring this project to life.

About

UP - The Smart Light for Healthier Sleep/Wake Cycle project video thumbnail
Replay with sound
Play with
sound

UP - The Smart Light for Healthier Sleep/Wake Cycle

HK$ 314,739

529

We spend one third of our lives sleeping. But we’ve all been through hard times in sleeping, and waking up.

 

 

 

 

 

 

 

 

 

 

The main technology behind UP light is the fact that light is a very important external factor affecting human’s sleep-wake cycles.

Naturally, our body wakes up when the sun rises because the daylight helps increase our cortisol, the main stress hormone in our body, to a level where our brain tells our body to get up and be energetic for the whole day. However, we don’t want cortisol level high all the time, especially when it is time to have a rest. Cortisol production should decrease gradually throughout the day, until it reaches its lowest level late in the evening.

At the time when cortisol decreases, another sleep-inducing hormone level becomes higher to regulate our sleep/wake cycle - melatonin. However, the lights from our home lights and smart devices screens will suppress the production of melatonin. Lower melatonin, together with an elevated cortisol level, will cause sleep disorders like insomnia and delayed phase sleep disorder.

Based on these scientific facts, the UP team created a light that can simulate sunrise in the morning to help our bodies wake up, and sends out light with the right wavelengths to prepare us for a good sleep.

 

UP’s wake up mode starts from a dim yellow light and gradually changes to bright yellow, just like the process of sunrise. The increase of light intensity stimulates your body until you wakes up naturally. Set up the time frame you want to get up and your UP will start the sunrise simulation process until your room is filled with bright sunlight.

You can also select a nature sound to wake you up together with the sunlight.

UP connects with the app via WIFI connection. You can even control your UP while you are away from home. 

 

 

 

 

UP features 16 million colors and unlimited brightness levels. What’s even better? Everything happens at your fingertips! Light your UP using unique color and brightness selections.

With UP’s high quality bluetooth speaker, you can wake up, fall asleep, and do everything you want along with your favorite songs! Easy pair and control via bluetooth.

UP has different modes that allow you to match it with your current mood and environment. Select firefly mode when you are reading a bedtime story for your child or switch to music mode to let the light dance to the rhythm.

 

With a 6000mah rechargeable battery, UP has an incredible long burn time and meanwhile serves as a power bank for your other devices.

 

 

UP will send out dim red lights to help you fall asleep naturally.

 

Match your lighting to the sound in your home. UP will change with whatever you are playing, creating exhilarating lighting effects in real time. UP is a must-have in your home party!

With a removable strap, you can easily take UP with you to the campsites, or any outdoor places.  

We also put strong magnets on the bottom of UP that allow you to stick it on your car or other metal surfaces when emergencies happen and you need both hands to work things out.

 

 

Sleep plays an important role in our physical health. However, most of us suffer from occasional sleep problems, such as insomnia, sleep disorders and so on. So we created UP, an affordable smart light that helps people sleep better, meanwhile brings no side effects.

 

 

 

 

 

 

 

 

 

Hoox is a young, dynamic and creative entrepreneurial team, with R & D, production for an integral whole. We specialize in the field of 3C digital accessories, adhere to the original, focus on the customer experience, to provide users create high-end, quality, fashion, personalized products.

Risks and challenges

As a well-funded, fast-growing, and trustworthy company, we are committed to ensuring that our backers receive UP on time.

We’ve been working closely with industry leaders for the last several months to refine every single detail of UP, both on its hardware and the App. Currently we are done with the molding and mass production will begin upon the completion of the campaign. We’re confident in our ability to deliver UP on schedule with the highest level of quality and attention to detail.

With our experience, we can foresee and de-risk most of the difficulties faced in production. However, if anything unexpected happens, you can rest assured that we will never compromise on the design and functionality of this product. If there are any unexpected delays, we will notify backers and provide an estimated delivery date.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge HK$ 10 or more About $1

    Thank You!

    Thanks for your amazing support!
    You will get exclusive access to news, updates, and upcoming deals you never want to miss out!

    Less
    Estimated delivery
    10 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge HK$ 25 or more About $3

    Night Light with USB Charging Hub

    Receive 1 HOOX night light which also works as a USB charging hub.Enjoy 66% OFF MSRP when you back this reward(Original Price$9).

    Current backers will receive this night light for FREE when we hit 300% of our funding goal!

    Includes:
    • Night light with USB Charging Hub
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 27 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Reward no longer available

    Pledge HK$ 458 or more About $59

    Flash sale (48Hr ONLY!)

    Ends in 48 hours!
    Limited quantity!
    Receive 1UP smart light with $59 only (Original price $129). Best deal ever!
    Enjoy 54% OFF MSRP when you back this reward.

    New color unlocks when we reach 200% funding goal. You will receive backer survey regarding color selection (if unlocked) and shipping information upon the completion of the campaign.

    Includes:
    • UP Light
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 59 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge HK$ 458 or more About $59

    Mother's Day Special

    Mother's Day Sale!

    Please note that this reward tier will be shipped in August 2017.

    Receive 1UP smart light with $59 only (Original price $129).
    Enjoy 54% OFF MSRP when you back this reward.

    New color unlocks when we reach 200% funding goal. You will receive the backer survey regarding color selection (if unlocked) and shipping information upon the completion of the campaign.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 146 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Reward no longer available

    Pledge HK$ 535 or more About $69

    Early Bird

    Thank you for your support!

    You will receive 1 UP smart light with $69 (original price $129)

    Enjoy 48% OFF MSRP when you back this reward.

    New color unlocks when we reach 200% funding goal. You will receive backer survey regarding color selection (if unlocked) and shipping information upon the completion of the campaign.

    Includes:
    • UP Light
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 200 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge HK$ 535 or more About $69

    Late Shipping Early Bird

    Thank you for your support!

    You will receive 1 UP smart light with $69 (original price $129)

    Enjoy 48% OFF MSRP when you back this reward.

    Shipping of this reward tier will start in August, 2017.

    New color unlocks when we reach 200% funding goal. You will receive backer survey regarding color selection (if unlocked) and shipping information upon the completion of the campaign.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    26 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge HK$ 585 or more About $75

    Night Owl Special

    Missed the early bird deals? We've got you covered!

    Here is the deal for the night owls! How cool is this?!

    You will receive 1 UP smart light at $75 (original price $129)

    Enjoy 42% OFF MSRP when you back this reward.

    Plus, same shipping time as the early bird deals!

    New color unlocks when we reach 200% funding goal. You will receive backer survey regarding color selection (if unlocked) and shipping information upon the completion of the campaign.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 14 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge HK$ 660 or more About $85

    Kickstarter special

    Thank you for your support!

    You will receive 1 UP smart light with $85 (original price $129)

    Enjoy 34% OFF MSRP when you back this reward.

    New color unlocks when we reach 200% funding goal. You will receive backer survey regarding color selection (if unlocked) and shipping information upon the completion of the campaign.

    Includes:
    • UP Light
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge HK$ 1,079 or more About $139

    Couple pack(2 UP Lights)

    One for you, one for her/him? Absolutely!

    Receive 2 UP smart lights with $139 (original price $258).

    Enjoy 46% OFF MSRP when you back this reward.

    New color unlocks when we reach 200% funding goal. You will receive backer survey regarding color selection (if unlocked) and shipping information upon the completion of the campaign.

    Includes:
    • UP Light
    Less
    Estimated delivery
    Ships to Anywhere in the world
    28 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge HK$ 2,716 or more About $349

    Family pack(5 UP Lights)

    Need more lights? Here is the best deal for you!

    Receive 5 UP smart lights with $350 (original price $645).

    Enjoy 46% OFF MSRP when you back this reward.

    New color unlocks when we reach 200% funding goal. You will receive backer survey regarding color selection (if unlocked) and shipping information upon the completion of the campaign.

    Includes:
    • UP Light
    Less
    Estimated delivery
    Ships to Anywhere in the world
    10 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (40 days)