NO DENIM DENIM™ looks just like denim, feels like yoga pants (Canceled)
Contour your body & show off your ASSets while rocking a pair of indigo dye free, environmentally friendly denim!
At Apparel Society Chicago, we set out to disrupt the fashion industry, starting with our introduction of No Denim Denim™, a paradigm shift in pants! These pants genuinely look like denim but feel like your most comfy pair of yoga pants!
No Denim Denim™ is available in 3 colors (light denim, medium denim & dark denim) and in 5 sizes (XS-XL). Our pants comfortably fit women's US sizes 0-20. The size chart will be sent once our project is successfully funded.
No Denim Denim™ fabric looks just like your favorite pair of jeans…but thanks to the latest technology there’s no denim in these babies! You fashionistas everywhere will be delighted when you first experience a pair of No Denim Denim™ and realize that while they APPEAR to be the hottest jeans you’ve ever owned, they actually feel like your FAVE yoga pants. But don't mistake these for jeggings...oh no no...these magical pants are in a category all their own!
Our team at Apparel Society Chicago spent months developing patterns and analyzing body shapes, ensuring your ASSets are always highlighted while still giving you a slim, contoured appearance. There's not a gal out there that won't be delighted once experiencing the butt-lifting, thigh-slimming, tummy-tucking contouring science of No Denim Denim™!
We use patented Japanese technology in order to realistically replicate the look of denim. This cutting-edge process uses custom shading, highlighting and low-lighting in exactly the right places, bringing out the best of your physical body aesthetics!
Indigo dyes are devastating to the environment due to the waste water created through the archaic dye process. No Denim Denim™ retains and improves all the style, while eliminating all harmful aspects of traditional denim manufacturing. No indigo dyes, no water and no damaged finishes are used to manufacture our product. While the average pair of jeans uses a minimum of 2,000 gallons of water, just in the manufacturing process alone, we use NO WATER during our manufacturing process. We think Mother Nature approves!
In addition, you’ll be certain that No Denim Denim™ will look the same after lots of washing as they did the day you purchased! No Denim Denim™ retains its colorfastness and there is no residue left behind, so say goodbye to those blue stains on your hands or furniture!
This breathable and flexible fabric is stain, odor and wrinkle resistant, making them the perfect travel companion!
Moms everywhere will rejoice when they realize that they can go from morning to night looking their very best without having to pull out the Tide stick once! The double reinforced, high-waist band ensures you can leave worries of a muffin-top behind!
With a higher tapered waist and adjustable size zipper, you can go from sitting to standing, without having to do the "pull up your pants dance". Our perfect fit waist ensures that you can leave the days of jean wrestling in the past! They stretch to fit and then flex right back to original shape; no saggy booty syndrome here!
Welcome to the No Denim Denim™ revolution! Welcome to Apparel Society Chicago!
Risks and challenges
Our team has been working to perfect the fabric and designs for months...well in advance of our Kickstarter launch! We don't expect to encounter any complications as we've already worked through our challenges.Learn about accountability on Kickstarter
- (45 days)