Who is Creative Pretzel?
Creative Pretzel is a gourmet confections and baked goods company based out of metro Atlanta. We started as a chocolate dipped pretzel company and after perfecting the craft of chocolate dipped pretzels, we were able to put our creativity to work and developed a whole line of confections and baked goods. Today, we operate out of a shared kitchen and with the growth of our business; we need to transition into our own baking facility. Currently we sell our treats at farmers markets, local events, and to boutique retailers. If we hit our goal and are able to equip our bakery as we imagine, the way we do business will completely change.
Are These Photos of Your Actual Products?
Absolutely! All of these photos are of our actual products and were made by Shannon and her team. We've invested in great photography equipment that would take quality photos for our web-site and for marketing purposes. We photograph all of our baked goods and confections because you never know when you will get a great shot!
Note: The photo below of the three chocolate dipped pretzel rods were taken by a professional photographer at the launch of our business, as it is part of our logo.
Our Community Involvement
Our new Marietta baking facility will be opening in December 2013 where we will be "open to the public" every Friday and Saturday for gourmet dessert shopping. Throughout the week, we will utilize the facility to bake for our farmers markets, corporate and restaurant clients, and focus on our "Getting Creative in the Kitchen" classes directed toward youth, to include cupcake decorating, cookie decorating, molding chocolate, and training on how to read and cook from recipes.
Our company believes in giving back to the community, and although our passion is with youth, we select a variety of non-profit organizations to engage with on a monthly basis, either by donating a percentage of our monthly sales, getting involved in community events, or donating many of our desserts and gift products for fundraisers.
We are our Community!
Who is the Person Behind the Goodies?
Shannon is a wife of 18 years, a mother of two, and a woman who loves baking! When I say this is truly a family business, I could not be more right. Our family of four spend our evenings, weekends and holidays supporting the growth of this business, and creating new recipes. Shannon is prepared to take her baking and love of confections to the next level, and can’t wait to share her products with the World.
About Our Gourmet Oreo® Brownies and Chocolate Chip Cookie Brownies
Our gourmet brownies are one of our farmers markets top sellers and I can honestly say, we SELL OUT EVERY TIME! Starting out with the main ingredients to make these great tasting brownies so decadent, and then adding our chocolate chip cookie batter and Oreos® make them truly amazing! How are they so perfectly squared? Each brownie is individually baked so they are perfectly sized every time, versus sheet baked and then cut. Brownies and cookies together…can you think of a better way to eat two of the World’s favorite desserts?
We have some great reward options for you to choose from ranging from $1 and since the campaign completion timeline and the reward shipment timeline is during the holiday season, we have a few holiday gift rewards for you as well.
With the funds raised via our Kickstarter campaign, we hope to accomplish the following:
We have already signed a lease for a space in our local community, and have been able to negotiate rent that is reduced by 50% for the first year on a two year lease. This great space is just two miles away from our largest Saturday/Sunday farmers market and offers room for our weekly decorating classes. Now that we have the spacewe need to fully equip it and get all licensing and insurance to open for business.
Items to be purchased include:
- Three Compartment Sink
- Prep Tables
- Storage Shelves/Units
- Hand Sink and Mop Sink
- Obtain all licensing and insurance for the new location
At whatever level you choose to support our campaign, please know that your support is greatly appreciated!
Once our goal is reached, our backers will receive fantastic stretch goal rewards including some of our other gourmet brownie flavors:
- Peanut Butter Swirl Brownies
- M&M Brownies
- Toffee Brownies
- Cream Cheese Brownies
- Almond Turtle Brownies (caramel and sliced almonds)
- Chocolate Dipped Brownies (holiday design or milk with white chocolate drizzle)
Additional Brownies & Stretch Goal Update:
Backers at the $25 level or higher - increase you pledge by $5 and receive two additional brownies in the flavor of your choice:
M&M or Peanut Butter Swirl or Turtle (brownie choice will be added to the end of campaign survey)
Stretch Goal $3,000 - Backers at the $10 level or higher will receive a bonus chocolate dipped holiday brownie.
If you pledged at the $10 level or higher, simply increase your pledge by the add-on amount listed below. When the end of the campaign survey is sent, you will indicate which add-on(s) you selected.
Creative Pretzel Add-on Options!
- Gourmet Hand-Crafted from Scratch Caramel Corn - $12, 24oz canister
- Jumbo Caramel Apple with Nuts - $7 gift packaged
- Three - Chocolate Dipped Brownies - $10
- Looking for something other than chocolate? How about our Lemon Zest Pretzel Bites (pretzel squares coated with white chocolate and lemon drizzle) - $10
We love great packaging! All rewards will be individually sealed, carefully hand-packaged and shipped to our domestic and international backers. Holiday rewards will be gift packaged with a seasonal bow and greeting card.
Our Kickstarter Campaign
So, now you have an idea of our vision for Creative Pretzel. Although a shared kitchen offers start-up opportunities for foodprenuers, you can imagine there may be a few challenges. With the ability to transition into our own baking facility, we can use the space at any time, our rent cost will not increase during our busiest season, and we can ensure recipe and creative confidentiality. Additionally, the ability to move into our own baking facility provides a greater opportunity to take on additional clients and accounts.
This campaign will make a huge difference in fulfilling our vision!
*Please take a look at the feedback from our last successful project*
Risks and challenges
The risk of backing this project would be, if our campaign is extremely successful, we will have to bring on additional staff to support meeting the December 2013 deadline to make sure all holiday gift rewards are received on time. Please rest assured that we will do everything in our power to ensure all rewards are shipped and delivered by the timeline established.Learn about accountability on Kickstarter
- (31 days)