About this project
"Football Concierge #05: Friends Fly Free" is a proposed, trans-media art show by NY-based creative football collective Nowhere FC and taking place at the Fly Nowhere nanogallery, Lions Gate Field.
It is the fifth (#05) in an ongoing series labelled Football Concierge, an experimental design-system based around hand-built football jerseys and football supporter ("Football Casual") culture art, embedded into the world with real fans and clubs, and built to travel ! Think of these as the ultimate "away uniform."
Each time the Football Concierge "pops up" it's designs speak of a new theme, and often in a new location and with new collaborative design partners.
The pieces are styled and applied with over-the-top heraldry and personalized expressions of flag and color, designed in collaboration so each is unique.
Inside the Fly Nowhere gallery our team will construct a unique installation, designed dependent on the number of collaborative pieces we design with you.
The pieces will be on display for an opening event and then on normal view throughout the following days, facing our magnificent park at 100 Forsyth. The public will be invited to stop by and check it out, and there's always game on the pitch out front or a European match on the screens next door at Football Cafe.
They become postcards for conversation wherever they fly, often customized live at the actual art event in which they are first shown to the public.
In the past this has been funded by corporate sponsors and shown during famous sporting events.
This time we want to work directly with our supporters to build the show, with a message of global unity, from the global city of NEW YORK, (at our global headquarters at 100 Forsyth St, Chinatown,) to the world.
For the first time we will BUILD THE JERSEYS FROM SCRATCH instead of relying on using big-brand blanks for the base-body.
This will give us full flexibility to offer a unique canvas for hand-made interpretations. On these pieces we will hand-dye, embellish, and press on custom written messages and sponsor graphics.
For years this intimately designed part of the Nowhere FC street-wear world is not sold to the public, only given away to invited guests.
Do date, since 2010, The Club has built and seeded over 2,000 jerseys, each unique.
We combine themes and heraldry from Football Concierge into new media on our mural wall or video screens facing Lions Gate Field.
We've created our style through our diversity, being a global team in the global city of New York.
Normally in the Football Concierge, no two pieces are the same, except in this case there is a unique twist: for each piece made there will be a matching "twin" piece.
After the opening event at our gallery all the pieces will be sent out to you, the supporters of the show, and exact-matching "twin" pieces will be sent to a friend you choose, anywhere in the world. Even for the smallest contributions we will send your gift with a matching twin gift to the friend(s), club, or organization of your choice. FRIENDS FLY FREE
Risks and challenges
The most challenging part of this show will be in coordinating the many moving parts of making jerseys in NYC and adding the many custom components to the sets. This requires us to produce many components simultaneously and in sequence, something that we have done many times before, but none-the-less requires many outside factors to line up on time, mostly around jersey sewing and embellishment manufacturing. To minimize risk we have begun the prototyping process and many designs prior to beginning this show, so many of the pieces that require production on the show have initial research and development already in progress. We will communicate any delays.
Communication between you and us will help and is encouraged throughout the process. We know our system looks daunting but the flexibility of components and mediums is what allows us to make each piece very unique from the others in the series, and helps take this from sport into art. You make it with us, so we need to hear from you !Learn about accountability on Kickstarter
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- (18 days)