Unquestionably, Strike is already fully committed to building a brewhouse. But a proper brewery needs to have a tasting room. This idea is easier said than done. It’s very easy for a winery to have a tasting room here in California, but we brewers have to jump through hoops. Just to get a permit requires City hearings and a $5000+ application fee. Yet Strike wants to have a tasting room and we won’t let that deter us. Not merely a tasting room, but a place to gather; somewhere craft beer lovers can get a both a tour of the brewery and a chance to taste great new craft offerings. A tasting room which is the kind of place where cycling teams, running groups, roller derby teams, rock climbing groups, etc. can come to gather to share conversation and really neat, local brews.
With all of Strike’s capital tied up in building the brewery, we are turning to Kickstarter to help fund our tap room. We plan to have a spacious open seating area with tables, chairs and benches. This concept gives customers a wide open view of the entire brewery so they can watch the creative process behind the beer they are enjoying. The benches will also allow the folks drinking to get to know each other better, whether they came together or not. An eight tap bar will allow us to pour our four year round beers (Blonde, Brown, IPA and Imperial Red) as well as all seasonal and specialty beers Drew comes up with.
In return for your generous donations we have laid out a series of rewards as a thank you. Naturally one would think that beer would be a wonderful way to repay our generous donors, and we agree. We’d love to offer you a six-pack, a case every month, or free beer for life. However, due to the many restrictions placed on us by the ABC, TTB and other acronym laden organizations, giving away beer is illegal. So due to this fact we must offer other perks such as mugs, t-shirts, naming beers, days with the brewer, and naming fermenters.
Risks and challenges
Every project has its risks and challenges. For building out the Strike Brewing tasting and gathering space, we initially saw three and very recently on March 19th, that decreased to two.
Potentially our biggest hurdle was not being granted a tasting room conditional use permit (CUP). Besides paying over $5000 just for consideration and working with the planning commission, sitting in on city council meetings was also required. But we remained always optimistic. We are bringing new business to San Jose. There are many individuals in the city administration rooting for Strike to succeed. And luckily, we attended a City Planning meeting on March 19th and our CUP was unanimously approved. So that risk can be crossed off the list.
Having the tasting room opening delayed is the second risk we can foresee. We are dealing with a lot of governing bodies, and it is difficult to keep any building project on schedule. The worst that can happen is Strike receives the proper city permit even later than hoped or construction on the rest of the brewery falls behind schedule. Nevertheless we will get the taproom built and opened immediately after approval to begin operating the brewery.
The last risk we see as a possibility is if Strike fails to raise the $20K requested in this project. This is possibly the most difficult outcome to overcome. Even though we have allocated all of our capital into building the brewery, we will eventually build the taproom for our beer fans and active lifestyle apostles. Constructing the taproom would then have to wait until Strike has raised enough additional capital by some other means in the future.Learn about accountability on Kickstarter
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