“Art is not about itself but the attention we bring to it.”
― Marcel Duchamp
Art has always been at the head of innovation; something we should all learn about, celebrate, consume and make more of. Artists show us who we are and who we can become. They are the best mirrors of culture through which they also change culture. They are the history makers, the legacy keepers.
As our world becomes increasingly more digital, technologically aided fabrication systems and digital editing software have become the primary means by which the 21st century artist expresses their vision. Technology is a tool added to the contemporary artist's pallet that is quickly being integrated and innovated. Almost all arts are now deeply influenced and aided through digital technology, and through it artists are pushing the technology further. We believe this is worth noting and celebrating.
Our goal with Pixel Gallery is to create a free pop-up gallery project in the heart of Seattle’s Capitol Hill district where digital and experimental art can be shown, discussed, and experienced. We invite artists working at the forefront of their medium to show their work and create collaborations with other artists. Each month we are open, the art will be organized around a central theme. The space is geared towards innovation and community, and is a place where ideas can become a reality.
What makes you different than any other people starting a gallery?
Well, for starters, we're two women in our twenties that have been in and around art since we were children, who decided to start a gallery together. We have a fresh perspective of what we like and want to collect it all into one place. In our personal work, we make intimate documentaries that function more as video-portraits about feminism, social justice, sexuality, identity, and perception. Having a space for non-gender conforming work is also one of our values. We are socially aware and invested in making a change in our community. We are researchers who believe in maintaining high standards of exploration of new media and experimenting with scale, magnitude, and repetition.
So what can you expect when you come in?
Work featured in Pixel will be video art, sound art, multi-media installations, systems art, bio and land art, fabricated objects using tools such as 3D printers, artwork incorporating mechatronic or robotic elements, kinetic sculpture, and experimental performance work. Artists involve multiple senses and open systems to engage viewers in non-traditional forms of interaction.
The first location for our pop-up gallery is the historic Melrose Building on Pike and Bellevue, which has been sold to be demolished and turned into condos. We'll be there through the end of June and curate 5 months of contemporary artwork as a final goodbye to this place that has fostered so much creativity and progressive thought.
The space is large and has mostly windows. We're splitting the gallery into two central spaces, one that is bathed in light and one in darkness. The dark portion will feature video installations, light and projection artists, fabricated objects, and sound art. The light space will house a different installation artist each month who will transform the space into an otherworldly environment. Performance artists will also be invited to perform in this space.
What else goes on here?
Pixel is a multi-use space. We will have djs, live music, performances, and events for First Thursdays. We would also like to extend the space to local artists during the week to try things out, rehearse, or host private performances. We want to create a dialogue between people who are working in digital or experimental fields to see what possibilities can arise.
This sounds expensive.
Yes. The startup costs for such a gallery are great. We need high end projectors, audio equipment, directional speakers, lumber, paint, lights, and paying bills for the space itself. It's a tall order, but once we have all of our equipment, we can easily move to a new pop-up location. $10,000 is the minimum that we can have to make this happen. Even a dollar helps! We're passionate about digital art and would love to see this project become a reality!
** note we cannot ship internationally but we will compensate with digital rewards! More info coming soon.
As with any large venture, there would be no great gain without significant risk. Time management, organizing artists and their technological needs, installing, preparing the space, and changing the setup each month are tasks we are prepared to handle. We have both worked in non-profits before (KEXP and the Seattle Art Museum) so we are comfortable taking on the challenges of keeping things organized and setup in a timely fashion. We have some additional grant money to start things up, but funding will be a challenge to come by. However, we are very creative and have confidence that we can do this. Properly promoting events and designing and printing flyers is also a task we are excited for.