Farmer Jim's is a small batch ketchup made with wholesome ingredients.
For the crowd favorite Spicy Chipotle I add cayenne and chipotle pepper to give it a nice kick but not in an overpowering way.
This is a project I have been working on for the past 4 months. For most of my adult life I have made homemade salsa and hot sauce. Recently I became fascinated with how 9 out of 10 people use Ketchup, but Heinz has defined how it's supposed to taste. With every other condiment there are all kinds of creative flavors and styles on the market. With ketchup, it's all pretty much the same: a very sweet, syrupy concoction that only vaguely tastes of fresh tomatoes or anything else that might have come from the ground. There are a few gourmet ketchups out there that are doing a decent job, but I saw an opportunity to try my hand at this age old recipe. Most people who try Farmer Jim's say that they will never eat the "normal" ketchup again. It's just too sweet, and it's quite unhealthy.
To my wife's dismay I got really excited about making ketchup and took over the kitchen for several weekends. I made a huge mess, experimenting with different amounts of apple cider vinegar, honey, molasses, and various spices. I settled on what I thought tasted the best, and to my surprise my wife also thought it tasted great. I knew she had really come around when she came back from the grocery story one day with chipotle powder for me to try using.
I eventually brought the ketchup around to friends to get some more feedback. Ultimately everyone else was just as gung-ho about it, and it seemed that I had something special on my hands. Especially when my friend's 2 year old daughter started demanding more Farmer Jim's ketchup!
After a few informal focus groups I finally felt like I really had the original and spicy chipotle flavors nailed down. The next step was to scale the recipe up to a larger quantity, and make it in a commercial kitchen.
On June 2nd, we made the trip to Saratoga Springs NY, and met my cousin Chef Danny Petrosino at his restaurant, mio posto. Danny helped me a lot in scaling the recipe, and it was a lot easier making the ketchup in his commercial grade kitchen.
Now I am asking for your help in taking Farmer Jim's to the next level. I will use the money from this Kickstarter campaign to buy more bottles and labels, source the best and most local ingredients, and all the other things that go into producing amazing ketchup at a greater scale. Thanks in advance for all of your support!
a.k.a Farmer Jim
Farmer Jim's Condiment Company
P.S. thanks to my wife Chrissy for being my go to for advice in all marketing decisions. It was even her idea to call it Farmer Jim's.
Risks and challenges
It will be a challenge to scale the recipe to even larger quantities, but I am lucky to have a professional Chef helping me out. We will need to focus on making sure that the flavors stay well blended and balanced, and still come alive in your mouth, and we also have to make sure we have the time and energy to produce all of the bottles that are ordered within a reasonable time period. I am confident that if needed I have family and friends that will roll up their sleeves and help me get the job done.Learn about accountability on Kickstarter
- (30 days)