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Farmer Jim wants to raise the standard when it comes to condiments. He is starting with an original and spicy chipotle ketchup.
109 backers pledged $4,423 to help bring this project to life.

About

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$4,423

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Close up of original tomato ketchup label
Close up of original tomato ketchup label

Farmer Jim's is a small batch ketchup made with wholesome ingredients.

For the crowd favorite Spicy Chipotle I add cayenne and chipotle pepper to give it a nice kick but not in an overpowering way.

This is a project I have been working on for the past 4 months. For most of my adult life I have made homemade salsa and hot sauce. Recently I became fascinated with how 9 out of 10 people use Ketchup, but Heinz has defined how it's supposed to taste. With every other condiment there are all kinds of creative flavors and styles on the market. With ketchup, it's all pretty much the same: a very sweet, syrupy concoction that only vaguely tastes of fresh tomatoes or anything else that might have come from the ground. There are a few gourmet ketchups out there that are doing a decent job, but I saw an opportunity to try my hand at this age old recipe. Most people who try Farmer Jim's say that they will never eat the "normal" ketchup again. It's just too sweet, and it's quite unhealthy.

To my wife's dismay I got really excited about making ketchup and took over the kitchen for several weekends. I made a huge mess, experimenting with different amounts of apple cider vinegar, honey, molasses, and various spices. I settled on what I thought tasted the best, and to my surprise my wife also thought it tasted great. I knew she had really come around when she came back from the grocery story one day with chipotle powder for me to try using.

I eventually brought the ketchup around to friends to get some more feedback. Ultimately everyone else was just as gung-ho about it, and it seemed that I had something special on my hands. Especially when my friend's 2 year old daughter started demanding more Farmer Jim's ketchup!

After a few informal focus groups I finally felt like I really had the original and spicy chipotle flavors nailed down. The next step was to scale the recipe up to a larger quantity, and make it in a commercial kitchen.

On June 2nd, we made the trip to Saratoga Springs NY, and met my cousin Chef Danny Petrosino at his restaurant, mio posto. Danny helped me a lot in scaling the recipe, and it was a lot easier making the ketchup in his commercial grade kitchen.

Now I am asking for your help in taking Farmer Jim's to the next level. I will use the money from this Kickstarter campaign to buy more bottles and labels, source the best and most local ingredients, and all the other things that go into producing amazing ketchup at a greater scale. Thanks in advance for all of your support! 

James Colistra

a.k.a Farmer Jim

Farmer Jim's Condiment Company

Montclair, NJ

P.S. thanks to my wife Chrissy for being my go to for advice in all marketing decisions. It was even her idea to call it Farmer Jim's.

The label for the original tomato ketchup
The label for the original tomato ketchup
The label for the spicy chipotle ketchup
The label for the spicy chipotle ketchup

Risks and challenges

It will be a challenge to scale the recipe to even larger quantities, but I am lucky to have a professional Chef helping me out. We will need to focus on making sure that the flavors stay well blended and balanced, and still come alive in your mouth, and we also have to make sure we have the time and energy to produce all of the bottles that are ordered within a reasonable time period. I am confident that if needed I have family and friends that will roll up their sleeves and help me get the job done.

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Support

  1. Select this reward

    Pledge US$ 18 or more About US$ 18

    A 12 oz. bottle of Farmer Jim's Original Tomato Ketchup or the Spicy Chipotle (always the crowd favorite!) and a thank you letter from Farmer Jim

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  2. Select this reward

    Pledge US$ 19 or more About US$ 19

    Local Deal for North Jersey Residents: 2 12 oz. bottles of Farmer Jim's Ketchup (you can specify original or spicy chipotle), a thank you letter from Farmer Jim, 2 stickers, and a Farmer Jim's grocery tote bag. We will hand deliver the ketchup to you as long as you live within 8 miles of Montclair, NJ 07043.

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  3. Select this reward

    Pledge US$ 20 or more About US$ 20

    A 12 oz. bottle of Farmer Jim's Ketchup (you can choose original or spicy chipotle), a thank you letter from Farmer Jim, a sticker, and a Farmer Jim's grocery tote bag

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    14 backers
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    Pledge US$ 25 or more About US$ 25

    2 12 oz. bottles of Farmer Jim's Ketchup (you can specify original or spicy chipotle), a thank you letter from Farmer Jim, 2 stickers, and a Farmer Jim's grocery tote bag

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    49 backers
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  5. Select this reward

    Pledge US$ 30 or more About US$ 30

    1 ticket to the official Farmer Jim's Condiment Company launch party - The First Annual Farmer Jim's Hamburger Hullabaloo, which will be held at a Fitzgerald's 1928 in Glen Ridge, New Jersey on July 27th. The ticket includes drinks, sliders, french fries, and lots of ketchup for 2 hours (6:30pm-8:30pm). Farmer Jim promises that the event will be entertaining and you will someday be able to brag about how you were there. Children's tickets will be available at the door, 5-10 year olds are $15 each, children under 5 will be admitted free.

    The location is a 35 minute train ride from New York Penn Station.

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  6. Select this reward

    Pledge US$ 40 or more About US$ 40

    A ticket to the Farmer Jim's launch party, a 12 oz. bottle of Farmer Jim's Original Tomato Ketchup or Spicy Chipotle Ketchup, a thank you letter from Farmer Jim, a sticker, and Farmer Jim's grocery tote bag which can all be picked up at the party.

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  7. Select this reward

    Pledge US$ 45 or more About US$ 45

    A ticket to the Farmer Jim's launch party, 2 12 oz. bottles of Farmer Jim's Ketchup (you choose original or spicy chipotle), a thank you letter from Farmer Jim, a sticker, and a Farmer Jim's grocery tote bag which can all be picked up at the party.

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  8. Select this reward

    Pledge US$ 50 or more About US$ 50

    4 bottles of Farmer Jim's ketchup (2 of the original and 2 of the spicy chipotle) a thank you letter from Farmer Jim, 4 stickers, and a Farmer Jim's grocery tote bag

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    10 backers
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  9. Select this reward

    Pledge US$ 125 or more About US$ 125

    4 bottles of ketchup, plus 1 bottle of a new ketchup or other Farmer Jim's condiment every other month (6 total). You will be a critical component of the Farmer Jim’s team while you test prototypes and provide feedback and insights that will guide product development. We also will send you the sticker and tote bag, and of course you will receive lots of correspondence from Farmer Jim himself.

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  10. Select this reward

    Pledge US$ 250 or more About US$ 250

    4 bottles of Farmer Jim's ketchup (2 of the original and 2 of the spicy chipotle) a thank you letter from Farmer Jim for your critical support, 4 stickers, and a Farmer Jim's grocery tote bag. You will also receive 2 tickets to the Farmer Jim's launch party, where you will be seated at the VIP table.

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    Pledge US$ 500 or more About US$ 500

    Farmer Jim will create an exclusive ketchup for you using whatever spices and ingredients you desire. You can name the special flavor and even be featured on Farmer Jim's website. We will send you 12 12 oz jars. Additional bottles will be available for sale online.

    You will also receive 4 stickers and a Farmer Jim's grocery tote bag.

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    Reward no longer available 1 backer
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Funding period

- (30 days)