Project image
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$1,061
pledged of $5,000pledged of $5,000 goal
21
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, June 25 2016 9:47 AM UTC +00:00
$1,061
pledged of $5,000pledged of $5,000 goal
21
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, June 25 2016 9:47 AM UTC +00:00

About

Squeeze a tiny packet of Envies into any beer to make it much sweeter and flavorful.  It's only 2ml of clear liquid (no artificial colors) made from natural sweeteners and flavors, that requires just a gentle swirl of your bottle, can or glass of beer to mix.  No stirring necessary.

Tail-gating with friends?  Grab a case of Coors, Bud or Michelob... with a few packets of Envies everyone gets an awesome tasting, personally flavored beer.

And here's a little bonus... it's AWESOME at flavoring tequila and vodka shots if that's your thing.

4 Awesome Ways to Flavor Beer, Vodka & Tequila
4 Awesome Ways to Flavor Beer, Vodka & Tequila

The packets are super small, so carry a handful in your pocket into any event where they serve plain ole' beer. How about the pizza joint down the street that only has two beers on tap?  Bring Envies and suddenly you have any flavored drink you want!

WE NEED YOU!  Envies can only become a reality when we hit critical mass to partner with co-packers and flavoring houses to take the recipe out of our kitchen and into a real product.  We've poured everything we have into R&D flavor development, literally thousands into ingredients alone.  We even considered buying our own packaging machines, but at six-figures $$$ for the machines we would need... co-packers will be the only realistic way to get Envies out and into your hands.

 

 

 

 

 

 

 

 

Less cost, more flavor.

  • Party Without Envies
    Buy a couple expensive six-packs of fancy beer. Cost: $20.
    Flavors you'll have: 2. 
  • Party With Envies
    A 24-case and some packets of Envies. Cost: $20.Flavors: Endless!*

*Okay, so there are four flavors right now (technically not endless). But we just *might* have a stretch goal to increase the number of flavors.

So many beers, so little time.  There are way too many brews on the market for us to try all the combinations.  We promise to try of course!  We formulated Envies specifically with the mainstream options in mind, including Bud Light, Coors Light, Mich Ultra, etc.  But there's no reason to stop there. BE CREATIVE!  A few of our early taste-testers even showed us that Envies is great with Guiness, vodka and tequila too.  Though not all at the same time... .

Hear about us on

Charleston's Mix 96 - Two Girls And a Guy Show
Charleston's Mix 96 - Two Girls And a Guy Show

 

Charleston's New Country Kickin' 92.5
Charleston's New Country Kickin' 92.5

See us in Charleston's

Partnered with KickBooster.me

Visit https://envies.kickbooster.me/ to help promote our campaign and keep 18% of funds!

 

The Concept

The idea came about tail-gating with friends.  We're all sharing a case of the same ole' beer and got to thinking there has to be a way to flavor this better!  Without buying a load of expensive craft brews and sweet malt beers.  We assumed Crystal Light or Mio's might work... well we learned with wasted beer that it doesn't work!

The Challenge

After not being able to find anything available to flavor our beer, we set out to create it ourselves.  Over the course of nearly two years we taste-tested hundreds and hundreds of flavoring combinations with many types of beer.  We found WAY MORE failures than successes, making Coors taste like cough syrup and making Bud taste like Alkeselzer.  The worst combination tasted like fish oil!

The Turn

Finally in 2015 we came across the perfect combining balance of sweetener and flavoring to turn a Bud Light into a Blue Moon or ShockTop like citrus enhanced drink.  Since then we've developed over a dozen total flavors that work incredibly with most main-stream beers.  We picked what we believe to be the most popular flavors to start going to production.

Concept to Product

The next challenge we faced was taking our 'kitchen formula' recipe and making it 'packagable'.  We're working with a food chemist to make this transformation happen.

Once we have the formulations it'll be time to get it produced, packaged and distributed so we can share awesome Envies Beer Flavoring shots with the world!

Risks and challenges

The food and beverage industry has turned into an interesting learning experience. The right kitchen recipe often times isn't suitable for packaging and storage. Changing the recipe for packaging can often change the taste, the scent and strength. Of course adhering to FDA guidelines along the way from ingredients to nutritional facts label requirements is it's own challenge and test of minutiae. Shelf-life testing is a critical component of sealed products which must factor in ingredients, packaging material, and method of packaging. Along the path of R&D we considered purchasing our own form-fill-and-seal machines, but determined it would be best to partner with a contract packager when initially kicking off the project. We've sunk all we have to get to this point, and only with supporters will Envies see the light of day!

Mind you, we're not first-time entrepreneurs. We started a jewelry company four years ago. This enabled us to leave corporate jobs to explore and create! Today that jewelry business has over 1,500 retailers carrying the line. So we at least know our way around production, customer service and e-commerce.

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Support

  1. Select this reward

    Pledge $3 or more About $3

    TRY ALL FOUR - 4-packs of Envies Single Serving Beer Flavoring, one of each flavor.

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  2. Select this reward

    Pledge $24 or more About $24

    TAILGATE CREW - Four retail 8-packs of Envies Single Serving Beer Flavoring (32 stickpacks) in a variety of all the flavors.

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    9 backers
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  3. Select this reward

    Pledge $34 or more About $34

    ENVIES TEE - Limited edition t-shirt with Envies 'Splash' logo AND two retail 8-packs of Envies Single Serving Beer Flavoring (16 stickpacks) in a variety of all the flavors. KICKSTARTER EXCLUSIVE!

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  4. Select this reward

    Pledge $50 or more About $50

    EARLY BIRD PARTY PACK - One party pack of Envies Single-Serving Beer Flavoring (100 stickpacks) in a variety of all the flavors and a pack of limited edition stickers.

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    Limited 3 backers
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  5. Select this reward

    Pledge $75 or more About $75

    PARTY PACK - One party pack of Envies Single-Serving Beer Flavoring (100 stickpacks) in a variety of all the flavors and a pack of limited edition stickers.

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    0 backers
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  6. Select this reward

    Pledge $195 or more About $195

    EARLY BIRD DISTRIBUTOR - One case of Envies Single-Serving Beer Flavoring (400 stickpacks) in a variety of all the flavors.

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  7. Select this reward

    Pledge $255 or more About $255

    DISTRIBUTOR - One case of Envies Single-Serving Beer Flavoring (400 stickpacks) in a variety of all the flavors.

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  8. Select this reward

    Pledge $545 or more About $545

    INFLUENCER - Become part of the R&D taste test group for the next Envies flavors. Insider emails and info. The limited Kickstarter edition tshirt. Also receive two cases of Envies Single-Serving Beer Flavoring (800 stickpacks) in a variety of all the flavors.

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  9. Select this reward

    Pledge $1,499 or more About $1,499

    NAME IN LIGHTS - Your name or business name will be printed on a special run of Envies packaging. "Special thanks to... [Personal name or a business name (not in competition with Envies)]". Also become a part of the R&D taste test group for the next Envies flavors and receive four cases of Envies Beer Flavor (1,600 stickpacks). *upto 20 characters

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Funding period

- (30 days)