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SHFT IQ is the world's first virtual running coach with Artificial Intelligence. SHFT IQ will help you run better and faster. #RunRight
SHFT IQ is the world's first virtual running coach with Artificial Intelligence. SHFT IQ will help you run better and faster. #RunRight
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811 backers pledged $59,627 to help bring this project to life.

About this project

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$59,627

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YOUR VIRTUAL RUNNING COACH WITH REAL-TIME VOICE FEEDBACK

SHFT IQ accurately track and analyze your full body running style and statistics, through one intelligent pod. Your running data is translated into simple, actionable and real-time coaching instructions. Listen to your virtual coach, get instructions tailored just for you and improve your performance with every run.

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SHFT IQ is designed by experts to help you perfect your technique, reduce the risk of injuries, correct bad habits and make sure you run right. That’s your first step to longer and faster runs. We want to help runners worldwide become better, faster and happier runners.

                    

WHAT THE WORLD IS SAYING ABOUT SHFT

 

        

 

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SHFT IQ – the world’s first virtual running coach with Artificial Intelligence

We are a group of passionate runners, who wish to make all runners run right. Whether you run once a week or every day, SHFT IQ will help you improve your running technique and help you run right. 
Many of us are running without really knowing if we’re doing it right. For most of us we’re not exploiting our full running potential and in the worst cases it can lead to injuries. SHFT IQ helps you correct bad habits before they become bad injuries and helps you improve your running technique, making you a better, faster and happier runner.

We have been working on SHFT since 2014 and presented a two-pod solution in 2016. Today we are ready with SHFT IQ; a one-pod solution with Artificial Intelligence.  

                             

RUN BETTER

SHFT IQ is a virtual running coach that will help you become a better and faster runner step by step. SHFT IQ gives you instructions as you run to help you improve your technique, avoid injuries and become a better, faster and happier runner. SHFT IQ will help you unlock your running potential.

#RunRight

          

ALWAYS READY FOR A RUN

SHFT IQ is always ready for a run whenever you are. You do not only get help with translation of you running data to real-time voice coaching during your run, but SHFT IQ is also there for you before and after. You can always expect personal coach reports and complete run stats after each run but SHFT IQ will also check up on you between runs to keep your motivation going.

        

WHAT DO I GET WITH SHFT IQ?         

  

HOW DOES IT WORK?

SHFT IQ is easy to use - follow these 4 steps and start running right!

 

KEY FEATURES & THE SCIENCE BEHIND SHFT IQ 

In order to develop SHFT IQ and the virtual coach we have made a bunch of research on running, running technique and metabolic costs of the running movement. We have combined many years of experience with hundreds of video analyses and this has resulted in SHFT IQ.

When the pod is placed on your foot or you chest, SHFT IQ measures many of your body movements using Intel's Curie module built in neural networks which are then sent to the app from the pod via Bluetooth. The SHFT IQ coach with Artificial Intelligence looks at how you are currently running and gives verbal, real time, instructions to guide you to a faster and more efficient running style, effectively making you a better runner, reducing your risk of injury.

 

The key feature of SHFT IQ is the real-time live-coaching during each coaching session, we call the "technical" session. Every new user starts up with a screening run, where SHFT IQ establishes the runner’s baseline running technique. Based on this data the coach chooses the first training focus. This choice is based upon which metric has the biggest potential for improvement. SHFT IQ starts out focusing on some of the metrics which are easy to understand, e.g. step frequency or landing position.

SHFT IQ focuses on small improvements over each technical session to prevent muscle overuse and guides you step by step to your own individual optimal running technique. All you have to do is start running and listen to the coach.

 

                                                                  

THE APP 

The SHFT app is free and can be downloaded from App Store or Google Play. In the app you'll be able to see your workouts, get access to all your data and metrics and see training drills to improve the areas that need work. 

     

                

WHO CAN USE SHFT IQ? 

SHFT IQ is for anyone interested in improving their running technique. Whether you run once a week or every day, SHFT IQ will accurately measure and analyze your running style and turn this data into live feedback and coaching as you run. 

SHFT IQ is your personal running coach that will tailor each session to your needs. 

              

INTEL INSIDE

When we had our initial SHFT brainstorm, the dream was to create a virtual running coach with Artificial Intelligence, but implementing Artificial Intelligence was a much bigger project than first assumed. With a lot of hard work and Intel's Curie module, it is finally possible and a new generation of SHFT is ready for the consumer market. 

INTEL CURIE

The Intel Curie module, with the Pattern Recognition Artificial Intelligence functionality built in, gives the SHFT IQ pod the ability to take in thousands of readings every second and translate the data into accurate, precise measurements which allows the coaching software to give you accurate and live feedback as you run. 

We are excited to offer SHFT IQ through this Kickstarter campaign, and more eager to help runners all over the world run right. To become one of those runners, all you have to do is support us through this campaign.

     

THE DESIGN

We teamed up with HOWL design studio, a leading industrial design agency in Sweden, to create a pod that was more than just functional but also fashionable, and that’s how SHFT with its sleek design and clean look was invented. There’s been thought of everything – from how the pod is attached to the charger to the user experience on how it is clipped on your shoe without interfering with the laces. In 2016 we even won a Red Dot Award for the design. The Red Dot is an internationally recognised quality seal, the best products receive the Red Dot.

               

STRETCH GOALS

  
                                           

SHFT COMMUNITY

 

 

        

ALSO FEATURED IN

                        

WATT - NEW WAY MEASURING RUNNING EFFICIENCY

SHFT works with Power, a new metric changing the running industry's look on how to run more efficiently. We have consciously decided not to use heart rate (HR) measurements, as it is not precise enough in reflecting a runners current output. Your heart rate is dependent on a lot of different factors: stress, coffee-intake and age are just a few of the factors that will influence your HR. At SHFT, we find Watt to be the most accurate method to measure your running. Watt is the sum of the power you send on moving forward, braking, bouncing and the power used in lateral movements.

Using Watt, the coach can ensure that you are not over-working yourself during a long run or taking it too slow during an interval training session.

     

SHFT IN ACTION

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METRICS

                        

WHAT YOU'LL GET IN THE BOX

 

                                         

WHAT'S INSIDE

LAB TESTED BY QUALISYS 

We are constantly developing and testing SHFT IQ with running coaches to ensure that we deliver the best feedback to you. That’s why we’ve teamed up with Qualisys Sports Performance. Qualisys offers motion analysis for runners, based on cutting-edge motion capture technology. It’s a full-body analysis concept, providing runners with a thoroughly scientific and professional analysis. 

           

THE IDEA

We want to make it easy for runners worldwide to bring their own personal running coach to their runs. SHFT IQ is available whenever you want to go for a run and will help you improve your technique and run right. We wanted to give runners much more data than what was available and turn that data into coaching everyone understands. That's why we now need your help finalizing the product and getting SHFT IQ to the market! 

             

DESIGN PROCESS

 

         

THE TEAM

It’s not easy creating a virtual running coach with artificial intelligence. To create SHFT IQ we gathered a team of super talented Professors, Doctors, PhD's, Professional Running Coaches, Elite Runners, Sports Scientists, Mathematicians, Data Scientists and developers.
The SHFT team consist of many cool and talented people – common for all of us is that we believe everybody deserves their own personal running coach to help them run better, faster and avoid injuries.

We’ve been lucky enough to team up with some of the coolest companies – HOWL Design Studio who is in charge of our industrial design, UX, visual identity & industrialisation and the IT University of Copenhagen, but now we need your support to help us finalize SHFT IQ. We need funding to start the production and we need you to use SHFT IQ and let us know how we can improve and what a virtual running coach means to you!

Please help us help the world run right.

         

TIMELINE 

 

Risks and challenges

With this campaign we want to bring the world’s first virtual running coach with Artificial Intelligence to the consumer market.
We have been working with leading Professors, Doctors, PhD’s, Professional Running Coaches, Elite Runners, Sports Scientists, Mathematicians, Data Scientists, and Developers to make this happen.

Unlike most Kickstarter projects, we've been working on SHFT IQ for almost a year prior to this campaign launch and the development for the hardware for SHFT IQ is nearing completion. We have been working with the best manufacturers since 2014 who specializes in wearables and we do not foresee further challenges on the hardware fabrication side.

The biggest risk to shipping on the stated delivery date is our factory’s production capacity or scheduling of other work at the time of our actual order. We are of course taking this risk very seriously, but are confident that we will overcome any obstacles.

Thank you for your support - we promise to do our best to bring SHFT IQ to you this summer !

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    SHFT COMMUNITY

    Your support means the world to us! Join the SHFT community to receive special updates and news.

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    SUPPORT SHFT IQ

    Your support is everything! Want to support our mission to help the world run right? Support us with $10 and you'll get $10 off in our online store for your next SHFT purchase.

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    SHFT T-SHIRT

    Show your support by wearing a SHFT t-shirt on your run! A cool black running tee with a white SHFT logo on the back.

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    SUPER EARLY BIRD

    (1 x SHFT IQ)
    Be the first to experience SHFT IQ - the world's first running coach with Artificial Intelligence and save $50 OFF the retail price! You'll also get access to the SHFT app and SHFT.run, where you can get an in-depth look at your running stats!

    SHFT IQ will retail for $109

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    EARLY BIRD

    (1 x SHFT IQ)
    Be the first to experience SHFT IQ - the world's first running coach with Artificial Intelligence and save $40 OFF the retail price! You'll also get access to the SHFT app and SHFT.run, where you can get an in-depth look at your running stats!

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    SHFT IQ

    (1 x SHFT IQ)
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    SHFT IQ

    (1 x SHFT IQ)
    Be the first to experience SHFT IQ - the world's first running coach with Artificial Intelligence and get $20 OFF retail price! You'll also get access to the SHFT app and SHFT.run, where you can get an in-depth look at your running stats!

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    SHFT BUDDIES SUPER EARLY BIRD

    (2 x SHFT IQ)
    Share the experience! Get 2 SHFT IQ - the world's first running coach with Artificial Intelligence and share it with a friend. You'll also get access to the SHFT app and SHFT.run, where you can get an in-depth look at your running stats!

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    SHFT VIP

    (1 X SHFT IQ + COACHING SESSION + T-SHIRT)
    Be the first to experience SHFT IQ - the world's first running coach with Artificial Intelligence. You'll get an online coaching session with SHFT's Head Coach and your new SHFT IQ, a SHFT running t-shirt, as well as access to the SHFT app and SHFT.run, where you can get an in-depth look at your running stats!

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    SHFT TEAM SUPER EARLY BIRD

    (5 x SHFT IQ)
    Share the SHFT IQ experience with your team ! Be the first to experience SHFT IQ - the world's first running coach with Artificial Intelligence. You'll get 5 SHFT IQ's and access to the SHFT app and SHFT.run, where you and your team can get an in-depth look at your running stats!

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    SHFT COACH SUPER EARLY BIRD

    (5 x SHFT IQ)
    Are you a coach ? Get SHFT IQ for your team and share the experience ! Be the first to experience SHFT IQ - the world's first running coach with Artificial Intelligence. You'll get 5 SHFT IQ's and access to the SHFT app and SHFT.run, where you and your team can get an in-depth look at your running stats!

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Funding period

- (30 days)