We're ecstatic!!! THANKS so much to everyone who backed #FundTheBus! But there’s still four days left! If we reach our new stretch goal, you’ll make our mobile market even cooler with:
- 2 cold storage units to keep our fresh produce even fresher!
- Plus! If we reach our stretch goal we’ll stock a ton of free ready to eat healthy meal kits on our “LSG Quick Dinner Shelf” for low income shoppers: Talk about healthy eating made easy!
Hey friends - We're Lowcountry Street Grocery, a mission-driven mobile farmers' market here in Charleston, S.C. Our goal is to make the farmers' market more convenient for all, and more accessible for those living in areas without regular access to affordable fresh & healthy food!
Lowcountry Street Grocery is a mission-driven, mobile farmers' market designed to make healthy, local food affordable and accessible. Our mobile market will travel across the Lowcountry, bringing farm-fresh produce directly to your neighborhood, school, community center or place of business! Our business model is firmly grounded in a mission to:
We'll sustain this mission by way of a hybrid, profit-generating business model - Our mobile market will reinvest the revenue we generate in order to provide:
We will transform and style-out an old school bus, making it both functional and inviting. Our mobile market will have the unique ability to drive a two-aisle indoor/outdoor farmers' market to any road-navigable location in the Lowcountry. When set up for shopping, fresh, local produce will adorn farm crates that "rack up" on the side of the bus. Meats, farm eggs, dairy, breads, frozen & canned goods, meal kits, artwork, and local artisan specialties will flank the interior of the bus. When in motion, the wooden produce rack will fold up, becoming and tasteful venue for sponsorship and advertising.
Just like a food truck, our point-of-sale terminal aboard the bus will accept cash and credit, with the addition of SNAP/EBT. Realizing that our success goes beyond a simple point-of-sale vehicle, the bus will also be equipped with nutritional education components, mobile gardens, a neighborhood delivery bicycle, and a gathering spot to eat and hang out. Hearkening back to a simpler time, the bus will surely be a welcome sight in your neighborhood or office parking lot. Imagine the sense of satisfaction that will come from shopping for dinner on this guy, and knowing that sales will be reinvested into areas of need - Yes Please!
*Provided in partnership with MUSC Children's Health, Lowcountry Food Bank, Slow Food Charleston, and Whole Foods Market
A little something for everyone! We have devised a way to reward your support that inherently resembles our business model and gives you a taste of the services and products that LSG has to offer. For many, you'll notice that getting what you want empowers you to pay it forward for someone else!
The State - "College of Charleston Grad wants to take on Charleston’s food deserts with a mobile farmers market"
College Today - "CofC Alums Creating Mobile Farmers Market to Serve ‘Food Deserts’"
Queen of the Food Age - Lowcountry Street Grocery's Mobile Farmers' Market
The Cistern Yard - LOWCOUNTRY STREET GROCERY: Mobilizing Food in a Revolutionary Way
Charleston City Paper - "Lowcountry Street Grocery drives produce to Charleston's food deserts"
Carolina Farm Stewardship Association - "Lowcountry Street Grocery - On a Mission to Make Healthy, Local Food Affordable and Accessible"
Lindsey Barrow, Jr. and Kate DeWitt have been working the long & late hours to make LSG a reality. They are joined by a team of friends, volunteers, and other talented do-gooders - without them, none of this would be possible!
Learn more about Lindsey & Kate, and our entire team at our website!
Risks and challenges
We know this won’t be easy. Addressing a community problem like food insecurity requires a community solution. That’s why we’ve spent the last year building partnerships all across the Lowcountry—with nonprofit and community organizations, schools, city officials, and local restaurants—that will support us as allies in carrying out our mission. These partners will help us develop and implement nutrition education programming, offer financial stability as we continue to gain ground, and provide entry points into our target markets. Perhaps most importantly, we will rely on our community partners to serve as bus stops in our initial bus routes—ensuring high customer volume and a positive reception on the part of the communities we aim to serve.
As a social business venture, we know that we will be subject to all the common challenges facing start-ups—garnering and expanding a customer base, promoting our brand, etc. We also know ours is an idea that everyone has a stake in supporting—local farms and producers are supported, customers get the goods they want in a convenient and fun way, and best of all, our underserved communities are included. We feel confident that the Charleston community is one that is primed to embrace our model and mission, and that we’ve reached a tipping point of awareness, willingness and support for initiatives such as this, making NOW the perfect time to launch.
The growing and selling of produce, by nature (get it!), is a highly volatile venture. Seasons change, weather turns ugly, and crops sometimes fail. We hope that our mobile market approach will offer a responsive and flexible outlet for the members of our farmers’ coop, as well as for our own farms—one that is able to quickly respond to changes in supply and demand to best maximize production capabilities as they change. We have surrounded ourselves with long-term veterans in the farming world, as well as many other small, young, and beginning farmers with whom we constantly share lessons learned and best practices.Learn about accountability on Kickstarter
- (32 days)