Project image
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$426
pledged of $125,000pledged of $125,000 goal
6
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, September 11 2018 11:46 PM UTC +00:00
$426
pledged of $125,000pledged of $125,000 goal
6
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, September 11 2018 11:46 PM UTC +00:00

About

Greetings from beneath a paper palm tree on the Southern New Jersey Shore!  

Did you know that Cape May County is home to one of the largest remaining collections of mid-century beachside resorts in the U.S. (and yes, fake palm trees), and me, Jen Bell, a bicentennial baby with a deep rooted love for all things mid-century and American road trip? Since fulfilling a lifelong dream of purchasing an Airstream in 2015, I have been on an adventure to learn more about the style that has had a huge impact on my own design aesthetic and quite honestly, to slow down and enjoy a more simplified life.

Everything was awesome until that pesky little corporate job of twenty years kept disrupting my toaster mojo. Unable to use my Airstream as much as I would have liked, I took the advice of my best friend to start renting Aolani. What started as a mere suggestion has rerouted the course of my entire career. I went from bored in the board room to bikini-clad on the shuffle board court. And I’m just getting started.

Palm Springs meets the Jersey Shore, Circa 1962.
Palm Springs meets the Jersey Shore, Circa 1962.

Bringing Tiki Glamp to the Camp!

The overwhelming popularity of my Airstream delivery service, where I guarantee to “bring tiki glamp to the camp” and keep your vacation campvenient, has necessitated an immediate expansion of aluminum-clad hula girls to my fleet. But alas, I am but one island girl with one truck. And while I can handle the delivery of three Airstreams to the various ports in the Mid-Atlantic, I realized that I need to set this circus down.

Conceptual Art for Port Toaster's Welcome Sign
Conceptual Art for Port Toaster's Welcome Sign

Introducing Port Toaster™!

Recognizing from a logistical point of view that I can only have so many Toasters Adrift™, what better a location to create a port for my 1960's Airstreams, than the Southern New Jersey Shore. After all, this is the home of the Wildwoods Shore Resort Historic District.

This area in the Wildwoods is home to one of the largest collections of post-war, mid-century resort architecture in the United States. In 2004, the State of New Jersey officially recognized the over 50 remaining vintage hotels and designated it the "Doo Wop Motel District." It's in heyday there were over 300 of these mid-century gems dotting the Atlantic coastline,

I have been working feverishly with a real estate agency to procure the perfect location within the region to anchor my own version of atomic architecture on-wheels. But in such an eco-diverse area, this also requires a lot of planning from both an environmental and zoning perspective. But that's why I've drifted over to Kickstarter! I need your help!

 Port Toaster™ will include:

  • Initially, FIVE 1960's era Airstreams completely refurbished to their original glory, only with modern-day amenities (and a little less orange shag carpet, lol), each with its own private, mid-century-esque cabana.
  • An epic mod pool at the heart of the property that would make even Bing Crosby croon (-->Did you know this guy has his own trailer park in Palm Springs, California???)
  • A vintage inspired shuffleboard court.
  • A South Pacific inspired tiki lounge that would make the likes of Sam Axe, (and even Sam Ashe) aka Bruce Campbell, giggle. (--> Does anyone know this guy? I want him to be the celebrity guest bartender during opening weekend. I don't even know if he can mix drinks, but he will definitely bring the fun in his Hawaiian shirt.)
  • Beach-inspired sustainable bathroom products created by local artisans. 
  • Luxury hotel bedding, linens and bath towels. 
  • A fully-equipped indoor kitchen with all the amenities. 
  • A propane grill for outdoor entertaining. 
  • Free Wifi. 
  • Outdoor fire pit. 
  • Lawn games. 
  • Easy access to the finest Mid-Atlantic beaches. Short car ride to shops, restaurants, beer and wine tasting throughout Cape May County, New Jersey; Lewes Beach/Cape Henlopen, Delaware ;and Cape Charles, Virginia. Did we mention there's distilleries and cider now too?!
Attention to even the finest details is the trademark of Toaster Adrift.
Attention to even the finest details is the trademark of Toaster Adrift.

The Toaster Adrift™ Airstream Delivery Service 

I still intend to deliver tiki glamp to your camp via my cozy silver pineapples from Cape May, NJ to Cape Charles, VA. But in order to suffice demand, I need to add delivery gals and guys to my fleet as well. 

The Toaster Adrift™ Airstream delivery service will continue to include: 

  • Three beautiful, brand new and new-vintage, custom designed Airstreams that sleep up to 4 to 5 people.
  • Beach-inspired sustainable bathroom products created by local artisans.
  • Luxury hotel bedding, linens and bath towels.
  • A fully-equipped indoor kitchen with all the amenities.
  • A propane grill for outdoor entertaining.
  • Free Wifi (where available).
  • Outdoor fire pit patio.
  • Lawn games.
  • Easy access to the finest Mid-Atlantic beaches.
  • Short car ride to shops, restaurants, beer and wine tasting throughout Cape May County, New Jersey; Lewes Beach/Cape Henlopen, Delaware ;and Cape Charles, Virginia. Did we mention there's distilleries and cider now too?!
It's #ALOHAfriday every day in a Toaster Adrift.
It's #ALOHAfriday every day in a Toaster Adrift.

Life is tough enough. Your camp bed shouldn’t be!  

I have put great effort into retrofitting my 2015 Airstream, Aolani, with the finest bed and bath linens. Once Summer winds down, I will be back in the studio designing my own line of textiles for both Aolani & Alice Anne, as well as future fleet members. The theme is Tiki Glamp meets Mid-Century Jersey Shore.

The sightseer on the boardwalk, Wildwood by the Sea, N. J.
The sightseer on the boardwalk, Wildwood by the Sea, N. J.

Delivering Tiki-Glamp to the Heart of the Historic Jersey Shore & Beyond!

Cape May County in New Jersey is just one and a half hours from downtown Philadelphia, PA and approximately two and half hours from New York City. Campgrounds are minutes away from some of the finest dining, Outer Coastal Plain wineries and micro-breweries on the East Coast.

When Aolani is not glamping in her hula skirt down the Shore, she likes to frequent beautiful Cape Henlopen (Delaware), Cape Charles (Virginia) and Virginia Beach (Virginia).

One Toaster for the Whole Crew.  

People often ask me what they have to bring with them to glamp and are shocked when I say, you, your family and good times. Whether you’re a family of four or five, a couple looking for a romantic getaway or a few friends looking to beer & corn hole it, the Toaster Adrift’s current fleet can handle your crew.

Just some happy toasterettes. This crew jumped across the pond to join Aolani from Ireland:)
Just some happy toasterettes. This crew jumped across the pond to join Aolani from Ireland:)

More than just Funding Sunshine in a Bottle:)

Port Toaster™ and the Toasters Adrift’s™ goals center around the philosophy of campveniently connecting new and seasoned campers with the beauty of the Mid-Atlantic beaches without the hassle of buying and/or towing their own camper or RV. But I’m not just delivering a camper (or handing over the keys and hitch to mine to learn how to haul a heavy piece of hardware). I’m delivering an experience that is rooted in the history of the American road trip with a splash (errr, a tsunami) of mid-century tiki chic.

I am well aware that to bring my project to fruition, the overall cost is closer to $500K. But I need to start somewhere, and that's why I'm here. I am confident that you will be able to help me to literally "kickstart" my initiative. It's going to take more than just the East Coast to help me. I'm hoping that all my pals on the West Coast will see the value in what I'm trying to do, and choose to invest in me:) And of course, I would love to welcome you to the Mid-Atlantic sometime next Summer:)

Your funding will help me in the short-term to:

  • Procure the necessary permits and zoning to finalize the purchase of a plot of land in Cape May County, NJ.
  • Hire my architect and surveyors to being planning and design phase of the Port.
  • Expedite the renovation of Alice Anne, a 1968 Airstream Overlander.
  • Hire additional driver(s) to meet demand of current Airstream delivery service.
  • Produce my custom designed textiles for both Aolani & Alice Ann and the Port's hula girls.
  • Commence the search and rescue of 5 mod-era Airstreams for the Port and one more trailer to be Adrift.
Neon flamingos & sand between your toes.
Neon flamingos & sand between your toes.

Risks and challenges

My business is very niche and seasonal. While that presents it own set of risks, including the uncertainty of the economy, the desire to camp/RV is on the significant rise in North America.

Another notable risk having a business in a coastal area is the weather. But the fact that I am able to transport my fleet out of harm’s way, is truly a strength of my very elaborate business model and strategy. Unlike most vacation rentals, that are truly anchored in the sand, my Airstreams will all retain their ability to be mobile.

Coming from the tech sector, I know better than most that hardware redundancy is key. Appliances such as air conditioners and refrigerators fail. And no one needs that after having spent good money to vacation at the Shore. So my business plan and strategy account for maintenance and inventory of key mechanical elements.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    A Tiki Toast to You

    We'll send you a one of a kind Toaster Adrift Sticker AND add you to the Port's "Captain's Club" for exclusive updates and deals from all the Toasters Adrift.

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    Pledge $10 or more About $10

    The First Mate Club

    A set of custom new, vintage postcards (designed by me) awaiting you in a toaster when you book at one of the three capes...Cape May, Cape Henlopen or Cape Charles.

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    Pledge $25 or more About $25

    The Pirate's Booty

    Two custom Toaster Adrift Tiki glasses waiting for you in a toaster when you book at one of the three capes...Cape May, Cape Henlopen or Cape Charles.

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  4. Select this reward

    Pledge $100 or more About $100

    The Cape May Club

    A ONE-NIGHT MIDWEEK stay in one of the toasters you helped make possible at a special rate only for our Kickstarter backers at Port Toaster or Cape May, New Jersey.

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  5. Select this reward

    Pledge $200 or more About $200

    The Cape Henlopen Club

    A ONE-NIGHT MIDWEEK stay in one of the toasters you helped make possible at a special rate only for our Kickstarter backers at Port Toaster or Cape Henlopen, Delaware.

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  6. Select this reward

    Pledge $250 or more About $250

    The Cape Charles Club

    A ONE-NIGHT MIDWEEK stay in one of the toasters you helped make possible at a special rate only for our Kickstarter backers at Port Toaster or Cape Charles, Virginia.

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  7. Select this reward

    Pledge $500 or more About $500

    The Virginia Beach Club

    A ONE-NIGHT MIDWEEK stay in one of the toasters you helped make possible at a special rate only for our Kickstarter backers at Port Toaster or Virginia Beach, Virginia.

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  8. Select this reward

    Pledge $2,500 or more About $2,500

    The Captain's Club

    A THREE-NIGHT MIDWEEK stay in one of the toasters you helped make possible at a special rate only for our Kickstarter backers at Port Toaster or the Beach Location of your choice between Cape May, New Jersey and Cape Charles, Virginia.

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  9. Select this reward

    Pledge $5,000 or more About $5,000

    The Commodore's Club

    A ONE-WEEK stay in a toaster you helped make possible at a special rate only for our Kickstarter backers at Port Toaster or the Beach Location of your choice between Cape May, New Jersey and Cape Charles, Virginia.

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    Pledge $10,000 About $10,000

    The Big Kahuna, aka the Sam Axe, Club

    YOU name one member of the Fleet. Plaque will be installed on the Airstream that YOU name.

    Along with A ONE-WEEK stay in a toaster you named at a special rate only for our Kickstarter backers at Port Toaster or the Beach Location of your choice between Cape May, New Jersey and Cape Charles, Virginia.

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Funding period

- (30 days)