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$912 pledged of $5,000 goal
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$912 pledged of $5,000 goal
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About this project

I want to buy ad space in cities around the country so that I can legally put ridiculous stuff up in ad space around the country and make our lives more fun.

Earlier this year, I bought ad space on 100 train cars in Chicago so that I could legally put important (and "fake") facts about squirrels in subway cars. The whole process got me thinking about just how much of our public space has been flooded with advertising, and how much fun it would be to use that space to do insert a little silliness and absurdity into people's days, so now I would like to expand this project nationally.

Here are some of the things I would like to do: 

  • Expand the #SquirrelTruth Campaign - Ads alerting the public to "facts" about squirrels. (Example: “FACT: Statistically speaking, at least one 'person' on any train is actually 7 squirrels wearing a human suit. Don’t be a victim. #SquirrelTruth.”) With enough support, we could put up new ads featuring these important facts in Chicago, New York, London, Toronto...anywhere!
  • Continue the saga of "...Vanessa?" - More ads from someone pleading to “Vanessa” to take him back. (Example: “Vanessa, please take me back. I wear button down shirts now. It’s a good look for me, I think.”)
  • Billboards - We'll buy space on billboards in cities around the country (and possibly the world?), and fill them with ridiculous stuff.
  • Local TV Ad Spots - We'll make "ads" that aren't actually for any legitimate product or service, then put them on television.
  • Sponsorship - It's amazing what kinds of events you can sponsor. I feel like we could really spread a lot of truth and awareness this way...
  • Fortune Cookies - We'll partner with local restaurants to distribute some custom-made fortune cookies, with messages that I hope will really improve upon standard fortune fare.
  • ...And More!

With the money raised from this campaign, we'll be able to explore fun new ways to bring comedy into people's lives in unique and unexpected places. The more money we raise, the more stuff we'll be able to do. Imagine how many days we could brighten, how many tourists we could confuse, how many awkward dates we could lend a source of conversation!

Our lives are perpetually overrun by advertisements. Marketing has permeated nearly every aspect of our culture—seriously, try to come up with a part of your daily routine that doesn’t involve branding—and so it’s no surprise that things like public transit rely heavily on ad revenues to provide humans with affordable transportation. We can’t stop this advertising onslaught, but we can take back just a tiny little bit of what we see—and make it super ridiculous and dumb.

So let's do this! Let's make the world a little sillier, a little more absurd, and a little more fun. Thank you!!!

A #SquirrelTruth ad on a CTA train in Chicago
A #SquirrelTruth ad on a CTA train in Chicago

Risks and challenges

There is always a chance of production delays, but I do not anticipate any significant obstacles or challenges with this project. Ultimately, the more money raised in this Kickstarter, the more we'll be able to do!

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  1. Select this reward

    Pledge $5 or more About $5

    I'll put your name up on the Squirrel Truth website to say thanks for donating, and because you are awesome!

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    Pledge $10 or more About $10

    I'll put your name up on the Squirrel Truth website, and also I will smile and wave to someone I don't know the next time I am on the sidewalk. Let's spread us some happiness in your honor!

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  3. Select this reward

    Pledge $15 or more About $15

    I will write "[Your name] is awesome" on a piece of paper, and slip it into a Chicago RedEye newsstand box, so that a lucky morning commuter can learn of your greatness. Also includes listing on the website!

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    Pledge $25 or more About $25

    The next time I order a food or beverage item at an establishment that asks for your name when you order a food or beverage item, I will give them your name. Also includes listing on the website!

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  5. Select this reward

    Pledge $40 or more About $40

    I will email you a unique, custom date idea for you and your significant other, and mail you some ST fortune cookies to enjoy at the end of the night. A fun way to mix up your date night routine/have someone to blame in case it doesn't go well! Also includes all the stuff from the newsbox reward!

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  6. Select this reward

    Pledge $50 or more About $50

    You'll get an 11x17 print of one of the Squirrel Truth ads! Also includes listing on the website!

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  7. Select this reward

    Pledge $100 or more About $100

    I will walk into a busy coffee shop in Chicago and hang up a flyer that says "[Your Name] is a world-class human being and lover." I'll also go back later that week to make sure it's still hanging there, and if for some reason it isn't, I'll put up a new one to replace it. Also includes all the stuff from the newsbox reward!

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  8. Select this reward

    Pledge $250 or more About $250

    I will walk around wearing a t-shirt with your name on it for one day. The t-shirt can also feature a ("rated PG") slogan of your choosing that I will put on the back. Also includes the stuff from the newsbox reward! (Humans only, please. No company names.)

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    Pledge $500 or more About $500

    I'll spend an afternoon in downtown Chicago wearing a t-shirt with your face on it, and handing out flyers promoting a website that is dedicated to how awesome you are, which I will make.

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  10. Select this reward

    Pledge $1,000 or more About $1,000

    Your name will appear on one of the ads! Millions of people will know how cool you are! MILLIONS! (Humans only, please. No company names.) Also includes everything from the newsbox reward!

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Funding period

- (30 days)