About this project
Watch herbs, mini lettuces, and even cherry tomatoes grow in our organic soil from the comfort of your sofa.
You don't need to be a gardening expert, Fresh Square already is!
With space for 12 plants in just one Fresh Square, it provides you with a significant quantity of food at a great quality.
It's time to head into a journey of taste and satisfaction.
The light is composed of low energy LEDs intended to mimic the sun cycle with all the wavelengths that the plants need to grow all year long.
It automatically switches on in the morning and off at night.
The water tank gives you 3 weeks of water supply.
This smart system saves 80% of water consumption compared to watering an outdoor garden.
How does it work ? Wicks in the water reservoir connect to each refill. They proportion the right amount of water to the plants, little by little, keeping the soil moisturized throughout the time.
The typical roles of soil are to provide physical support to the roots, retain water, and deliver nutrients to the plants.
We developed a very specific soil with the help of the University of Liege (Belgium): it is made only of natural ingredients and organic wastes, and releases slowly and gradually the nutrients, according to the needs of each plant.
Compared to all other indoor garden, we developed the only smart soil that is eligible for a use in organic agriculture.
Our soil contains microorganisms like helpful bacteria and small mycorrhizae to assist the plants to grow well. By following the growing processes found in Nature, your plants will not “just grow”, they will be healthy and strong to bring you freshness and taste.
The design of Fresh Square is clean, concise, and modern. The built-in white metal parts emulate the cool and smooth texture of a high-tech product, whereas the wooden parts provide a homey touch.
Fresh Square is not just an indoor garden, it is also a beautiful furniture that brightens up your home and brings in greens that add freshness to your everyday life.
One of the most distinctive features of Fresh Square is the possibility to stack them together and create a vertical garden with up to 4 Fresh Squares or even combining them side by side to create a horizontal garden.
Fresh Square reconnects you to nature, and the App is here to make it a complete experience. Here is what we are developing:
Reconnecting to nature: through the App, you'll get to understand your plants better. We'll teach you their language and needs. How do they grow? How would you harvest them to enjoy them as long as possible?
Reconnecting to Food: we will share selected delicious recipes to give you the full experience with all the greens and veggies you grow.
Reconnecting with people: the app sharing system will enable you to share recipes, tips, and pictures with your friends and other Freshers.
Fresh Square is a hassle-free user experience. Enjoy!
Step 1: Insert the pack of soil and seeds
Step 2: Fill up the tank every 3 weeks. It keeps the soil moisturized throughout the time.
Step 3 : Plug in and watch it grow !
Our refills offer a wide and wild variety of plants, ranging from the most popular to the rarest ones. Many of them are nearly impossible to get in your regular supermarket.
The seeds are organic, and of course, non-GMO. They come from providers that we have carefully selected based on the seed quality and environmental impact.
The following list gives you an idea of what is currently available. It will continuously expand to give you access to an ever-increasing list of veggies & herbs:
Most Fresh herbs and other leafy plants (like salads or spinach) are fully grown after 4 to 6 weeks. Most herbs can be harvested as early as the third week, and will keep growing for up to six months. This way you can keep using them in various recipes and always have them on hand!
For example, if you have a Fresh Square full of Mint (12 refills), you could make more than 100 mojitos, 100 mint tea or 25 Lebanese tabbouleh.
Unlike the food coming from the usual food system production, all Fresh Square produce are harvested when they are fully ripe, guaranteeing the highest content in vitamins.
Check out the live interview of Charlie and Christoph here.
As our product has specific constraints in terms of electricity and microorganisms living inside the soil, we decided to select some countries now and to open to other countries later on. That's why the Kickstarter batches will only be delivered to the European Union + Switzerland, the United States and Canada.
We believe that the change towards more sustainable societies will be initiated by the citizens. Therefore we want to empower everyone to have an easy option to make the right choices. Having a Fresh Square is a symbol that we, as citizens and city dwellers, want healthier food produced in a fair way for the planet.
When we asked ourselves why we both wanted to do this, we came up with four core values, which unite us and became Fresh Square’s founding principles: Empowerment, Adventure, Planet and Professionalism. They define who we are and what we fight for on a daily basis.
Their story started at the beginning of 2015, when Solène & Lou won the first & second prizes of a startup weekend competition at HEC Paris
After this positive kick-off, they partnered together with the goal to bring Fresh Square to life.
1 year and 4 months later, they're finally bringing their vision of Fresh Square to life to hopefully see a world with fresh and natural food available for all.
Fresh Square is not just one time project nor is it just a product, we are a startup. We have the vision and the will to develop a long-term company to innovate for the people and the planet.
From the first to last prototype, it's been a long and rewarding journey for us to bring Fresh Square to your home..
Solidity, lightness, fashion, waterproof and yet ecodesigned... Listen to Eric, our industrial engineer and manufacturing expert. He met the challenge with us and designed the technical specifications of Fresh Square to make it suitable for manufacturing.
Soil development has been a challenge in itself. Organic processes in the soil are very complex, that’s why we decided to partner with the University of Liege - Gembloux Agrobiotech, the oldest educational institution in Belgium.
The research team kindly welcomed us to test our idea. After many trials and errors, we proudly arrived to a powerful recipe, understanding the plants and nutrients required for their whole lifecycle.
We adapted it (and continue to adapt it) to the requirements of every species to grow our plant catalogue. In each of our refills, we give enough seeds to be sure you get a lot of plants.
Find us on Social Media:
Discover our Press Kit
Photo © K2s Production / Kada Sarah
Risks and challenges
To our knowledge, there are six dimensions of risks and challenges we might face.
From supply-chain logistics, tooling, quality control, and assembly, expert knowledge is required to get it right. We work with experienced industrial designers and professional manufacturers, who have experience with related technology solutions, to ensure that we hit our milestones and deliver the quality we all expect. We also took some allowance to be sure we will deliver in the imparted time. However, bigger issues during pre-series could lead to one or two months of delay.
2. Product Design:
We already have the prototype and design of the final product and we're ready to head to final manufacturing. During this period, minor design changes will certainly occur to improve Fresh Square before we ship the final products.
Whenever a new product is shipped around the world, issues such as delays or damages on the road must be considered. However, we made sure that our estimated delivery time is realistic to give us enough buffer time in consideration of these factors. Last but not least, we will keep our backers updated on the status of their Fresh Square.
4. Security of Data:
By collecting your email address, we understand the responsibility around the protection of your data. We will not disclose this information to anyone outside of our company and will continue to prioritize the security of our customers’ personal information at a high level.
North American have specific standards for soil regulations. As our soil is composed of living microorganisms, it needs to be produced directly in North America. In order to duplicate our soil manufacturing chain in the US, we take an allowance of 2 extra months to deliver to US and Canada.
6. Soil issues:
Across the R&D timeline, we encountered many challenges related to Fresh Square's soil performance. Hundreds of experiments on soil performance (e.g. nutrients, micro-organisms, etc) and tests on irrigation and lighting system have been conducted. By now, we have successfully solved most of those issues. Tests will continue for industrialization and to introduce new plant species into our catalogue.
Just make sure you take a look at the float every 3 weeks. If you are ever worried about your plants status, just add a bit of water to the tank and let Fresh Square control the amount of water the plants receive.
Neither. Guess what? Plants actually don’t need much UV. They already get plenty with what is within our homes. Our LEDs have a specific plant-friendly spectrum within the visible range. No UV, or IR required.
Fresh Square doesn’t require any former gardening skills. But plants are still living things that deserve a bit of care. So the best temperature for your plants to grow at is around 20-25°C. Humidity is a plus.
Just make sure that your Fresh Square isn’t too close to your heater or you’ll risk drying the plants, or evaporation from the water tanks.
When you go on holiday, make sure the plants have plenty of water. If the outside temperature is really cold, expect the plants to also grow slower in your colder home. Under 10°, the plants could die. You can also decide to finish your current refill and to start a new one when you come back.
The idea is to make a rotation between your refills in your Fresh Squares.
Everything will be explained in the app.
Yes, you can buy one of our "experimental refills" with our standard composition and no seeds. You can also try to mix your own potting soil into the Fresh Square. Just note that gardening store potting soil is poor in nutrient, and you'll need to add fertilizer for plant growth. Fresh Square App will give you tips to help you throughout this process.
Many Fresh Square plants can be placed into your garden after their growth. You can also use Fresh Square as a seed propagator, to start your own seeds before planting them in a veggie garden. We are happy to empower outdoor gardeners to grow their baby plants in the safety of Fresh Square.
Do I have to get the standard refills in the kickstarter package ? Why can’t I choose among your list?
For the first batch, we want to make sure that you will get your product as soon as possible. While we will be structuring our supply chain, we think it wiser not to go into too much complexity for the first refills. As soon as you get your Fresh Square, you will be able to order among the full range of refills!
You can buy a refill and keep it at home for up to 3 months. After that, our microorganisms within the refills won't be as efficient.
Refills will cost from, 2€ up to 5€ depending on the rarity of the seeds. For example, if you choose standard basil, you’ll be able to enjoy 6 months of fresh basil for the small price of 2€, which is more cost-effective than organic supermarkets.
It depends of the variety. We made sure there is enough of them to ensure you can grow your own food jungle .
If you can avoid it, don't throw your soil away.
Even though the soil cannot be reused twice inside the Fresh Square, it is still useful and has lots of nice microorganisms in it.
You can use it as a base for another plant pot, or you can scatter it in your garden or in a park. Soil should never end up in the trash since it's a part of the earth.
You just choose the place where you want and plug it in
"Organic" is a tricky word and highly depends on regulation. In the US, Fresh Square would be labelled organic. In Europe, produces are organic only if they are grown in the earth.
With Fresh Square, you are growing it in your living room, meaning that your Fresh Square produces are all natural but not considered by the law as organic.
However, at Fresh Square we set high level standards to make sure the food grows with standards similar to organic food. Indeed our soil is compliant with organic potting soil regulations and we put emphasis on mimicking the process of nature.
Fresh Square comes with a one year warranty against manufacturing defects.
We set the light to automatically switch off during the night. Just like humans, the plants' cells need a rest too ;)
If you want to have it on at night, you can switch it back on by pressing the button on the lamp. If you want to switch it off during the day, you can also press the same button on the lamp.
The picture on Kickstarter page is the final design at 95%.
Things that are already planned to evolve are: a thinner lamp for a more stylish design, colors of pots,... and other minor technical changes.
Power supply standard will be adapted to each country (UK, North America, Switzerland, Rest of Europe)
Fresh Square size is 51*36 and 50cm high. It’s slightly bigger than a microwave.
When empty of all water, Fresh Square weights roughly 10kg
It won’t be necessary more than once a year. When you do want to clean it, it is really easy.
Fresh Square is a high-end product in recycled aluminium, recycled steel and sustainable wood.
Only the lamp and the parts in contact with water are in plastic. It is recyclable, so please make sure to recycle it.
Fresh Square has no action against bacteria and insects. The refills only have beneficial microorganisms, however insects could come from the outside, etc.
If it ever happens that you find insects in your Fresh Square, you’ll find useful tips in the app. You can also give us a call: we have natural solutions that we can send you to gently repel insects. We are animal and insect friendly ;)
Every person can choose only one rewards. To get more than one Fresh Square, select one reward level, and then add €210 (or £178 or $235) to the amount. This way, you will automatically get the discount of 40% for every Fresh Square you add.
You can add up to 4 Fresh Square on top of each other, using only one plug.
You can also add them side by side and make yourself a wall separation for instance.
We will sell the Fresh Square on our website.
As a second stage, we will also sell it on specific online platforms, and then you will see it arrive in retail stores.
You cannot order several rewards. If you want several Fresh Squares, choose your perk and then just add up €210/£178/$235 by Fresh Square you wish for.
We are as sad as you are to not be able to deliver Fresh Square to your country. But we would rather be careful and go step-by-step as our product requires shipping soil and microorganisms. The more people request Fresh Square in your country, the faster we will make it available there.
We ask for 8 months for Europe and 10 months for North America (USA and Canada).
It is the reasonable time for us to proceed with manufacturing and shipping.
Don’t worry, we will ask you your updated address just before shipping. We will also send regular updates on the project, and you can always send us an e-mail.
Great, just contact Lou : firstname.lastname@example.org
Great, just contact Solène : email@example.com
just contact us: firstname.lastname@example.org