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Fund NotEqual to help create Fashion inspired by the division of a line into extreme and mean ratio.
Fund NotEqual to help create Fashion inspired by the division of a line into extreme and mean ratio.
237 backers pledged $20,891 to help bring this project to life.

About this project

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$20,891

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To support us, click "Back this Project" on the right, or click directly on any of the available rewards.

We’re raising money to produce a unique pattern making system that is a paradigm shift from traditional dressmaking techniques. The Extreme and Mean system (E&M) is a constructional evolution, uniting man and nature. Through the application of the Golden Ratio, we are constructing a set of measuring and tracing tools to serve as the foundation for all of our creations. Our current NotEqual Fall/Winter 2013 collection has been created based on the E&M System, and we’re exploring fresh approaches in the application of this system in further designs. The raised funds will support the development of presentation prototypes along with our upcoming NotEqual Spring/Summer 2014 collection. The funds will also guarantee NotEqual its first New York runway show in September.

“The good, of course, is always beautiful, and the beautiful never lacks proportion.” –Plato
“The good, of course, is always beautiful, and the beautiful never lacks proportion.” –Plato

The Golden Ratio is a comparison of any two aspects that leads us to proportion them in an ideal way. Also referred to as the Divine Proportion, Golden Proportion, Golden Mean and Golden Section, it is truly unique in its mathematical properties and pervasive in its appearance throughout nature. We want to apply the same ratio to create genderless proportions that are pleasing, harmonious, and appealing. We’re striving for the same organic perfection that is seen in nature, which finds its fullest realization in the human form. Our goal is to design with the difference in mean between male and female.

E&M tool templates: Protractor, Alpha ruler and Beta ruler.
E&M tool templates: Protractor, Alpha ruler and Beta ruler.

Visit this link to learn more about our story.

We're super excited at the opportunity to get our designs out into the world. Please help us and pledge now to partner with us to make this a reality.  

About our brand.

NotEqual explores creative innovation through fashion. Our artisanal and classical garments challenge traditional tailoring; each piece is individually draped and detailed to bring out the unique and the beautiful. NotEqual channels the sublime through organic creations; our clothing is unconventional. We defy principles of calculation and measurement by constructing pieces that are truly brought to life only when the fabric meets the skin. We challenge common concepts of identity through questioning gender, culture, and modernity. Our mission is to encourage authentic expression through fashion. 

What we are doing now.

We are concurrently cultivating NotEqual’s creative backbone as we move towards our goal. NotEqual continues to collaborate on multiple projects adhering to the same philosophy. We are in process of an artist residency at Yale, Ecologic Vibrancy Project, a fashion radio podcast, and a fair trade lingerie line.

Our commitment.

We want to bring innovation to local market as we don’t believe in a mass produced product or one intended to be consumed by a mass market. We proudly stand in opposition.  All of the rewards are made by us, made by our own hands. A tradition that we'll never let go.

Some of our rewards.

If you are interested in any of the rewards and want to see more images, we'll be happy to send you some.  Send us a message via Kickstarter,  

Web art on fabric.
Web art on fabric.
Braided bracelets, canvas tote bag and braided necklace.
Braided bracelets, canvas tote bag and braided necklace.
Logo tee, infinity scarf and flowered crown.
Logo tee, infinity scarf and flowered crown.
Distressed denim shirt, navy cropped cord jacket, grey draped Jacket, cream adjustable tunic, reversible jersey dress and rope necklace.
Distressed denim shirt, navy cropped cord jacket, grey draped Jacket, cream adjustable tunic, reversible jersey dress and rope necklace.
Long, grey, revesible jersey dress.
Long, grey, revesible jersey dress.
Water color tee, shredded tee and canvas backpack.
Water color tee, shredded tee and canvas backpack.
Distressed denim shirt, wrap pants, wrap skirt, navy cowl neck top, leather tote, and tie cap.
Distressed denim shirt, wrap pants, wrap skirt, navy cowl neck top, leather tote, and tie cap.
Embroidered necklace
Embroidered necklace

Funding our project.

Our funding goal will ensure the development and growth of NotEqual and will allow us to immerse in our designs and the E&M System.    

Part of the raised funds will be apportioned to the E&M system. It will enable us to test and refine the functionality of our designs and to make it possible to test the performance of various materials.  We’ll work with product designers and engineers to evaluate our templates and to create a rapid prototype of our tools.

Further to the support of our system, the funds will be used to produce our Spring/Summer 2014 collection. There are basic needs to  work with both objectives: a studio space, fabric, materials, outsourcing design work and sampling.  

A proportion of the funds will showcase our collection in September 2013. Ultimately, we’ll need a venue, models, hair and makeup.  

To put all our hard work on the map, we’ll partner with photographers, stylists, PR and sales team to successfully promote our label and product. 

How can you help?

In addition to your generous support, you can notify your friends and family of our campaign. We can be found on our website  www.notequal.co

We encourage you to ask any questions regarding the rewards, NotEqual, our Kickstarter campaign or us! 

Risks and challenges

We are a small label. We control the quality and timeliness of our designs and production and ensure the highest standard! If by any reason, we are not able to fulfill the aforementioned, we will be in direct contact with you.

NotEqual works closely with all our supporters and the community. Although our rewards are free in size, we anticipate requests to alter the size and color and we are more than happy to satisfy any request.

Learn about accountability on Kickstarter

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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Support this project

  1. Select this reward

    Pledge $10 or more About $10

    Hand-dyed, braided, cotton bracelet. No two bracelets are the same! Buy two or three and collect an assortment.

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    54 backers
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    Pledge $20 or more About $20

    Hand braided, wrap, leather bracelets of assorted colors and texture.

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    31 backers
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  3. Select this reward

    Pledge $25 or more About $25

    NotEqual web art printed on fabric.

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    6 backers
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    Pledge $30 or more About $30

    Handmade canvas tote bag with logo.

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    9 backers
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    Pledge $35 or more About $35

    Black or white braided, adjustable necklace.

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    22 backers
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    Pledge $40 or more About $40

    Jersey, infinity scarf. Each scarf is individually hand-dye in various watercolors.

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    36 backers
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  7. Select this reward

    Pledge $50 or more About $50

    Handmade flower crown worn by Fabio Costa on Project Runway Season 10.

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    2 backers
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    Pledge $60 or more About $60

    Designed and printed NotEqual logo cotton tee.

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    15 backers
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  9. Select this reward

    Pledge $85 or more About $85

    Handmade, watercolor, canvas backpack. Individually dyed with adjustable straps and NotEqual logo.

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    3 backers
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    Pledge $100 or more About $100

    Individually hand dyed, watercolor tee.

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    12 backers
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  11. Select this reward

    Pledge $120 or more About $120

    One of a kind, patchwork tie-cap. Individually constructed from NotEqual seasonal, fabric remnants.

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  12. Select this reward

    Pledge $120 or more About $120

    White or black shredded jersey tee from our our pre-fall collection. Original price $150.

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    3 backers
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  13. Select this reward

    Pledge $130 or more About $130

    Hand embroidered triangle necklace from Fabio's Spring/Summer project runway collection.
    Original price $150.

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    1 backer
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  14. Select this reward

    Pledge $130 or more About $130

    Cream, adjustable tunic. Designed to be worn as a dress or top, back or front.
    Original price $150

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    2 backers
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  15. Select this reward

    Pledge $140 or more About $140

    Navy, cowl neck top from our pre-fall collection. Original price $180.

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    Pledge $150 or more About $150

    Hand made leather, braided tote bag with fringing. Original price $180

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  17. Select this reward

    Pledge $160 or more About $160

    Adjustable, wrap skirt from our pre-fall collection. Original price $200.

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  18. Select this reward

    Pledge $160 or more About $160

    Long, reversible, Jersey dress.
    Original price $180

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    1 backer
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  19. Select this reward

    Pledge $175 or more About $175

    Adjustable, wide leg, wrap pants from our pre-fall collection. Original price $220.

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    1 backer
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  20. Select this reward

    Pledge $180 or more About $180

    Long, draped, grey jacket with extended sleeves and lapel.
    Original price $200

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    Pledge $200 or more About $200

    Distressed, denim shirt with geometric buttons from our pre-fall collection. Original price $250.

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    4 backers
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    Pledge $210 or more About $210

    Navy, cropped jacket with oversize welt pocket.
    Original price $230

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    2 backers
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    Pledge $250 or more About $250

    For those who live in New York, meet Fabio Costa from Project Runway Season 10 and we will all dine together at our favorite and local, southern restaurant in Brooklyn.

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    Pledge $250 or more About $250

    Join the stars of Project Runway for a group dinner in New York, May 8th. Share your stories with Season 10, Fabio Costa and All-Stars winner, Mondo Guerra. It will be intimate, personal and fun. This rewards is only for a limited amount of people who will be in New York on May 8th.

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    Pledge $300 or more About $300

    Two hour recorded skype consult. We will discuss fashion, design and give you tips on styling your wardrobe.

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    Pledge $500 or more About $500

    Come join us! A once off credited first assistant position on our Fall/WInter photo shoot. Assist with the styling and organization on the day. You will also receive a NotEqual canvas, tote bag and a printed tee.

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    Pledge $750 or more About $750

    Receive a personal fashion consultation, either via skype or in person and we will make you a customize outfit inspired by you!

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  28. Select this reward

    Pledge $1,000 or more About $1,000

    NY Only!! Visit our New York fashion studio. Assist with the design of a textile design for our Spring/Summer 2014 collection. Your work will be credited and advertised on NotEqual website and seasonal catalog.

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  29. Select this reward

    Pledge $2,000 or more About $2,000

    NY Only!! Visit our New York fashion studio. Collaborate in the design of our Spring/Summer 2014 collection. Your work will be credited and advertised on NotEqual website and seasonal catalog. You will also receive a replica of the garment you assist design.

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    Pledge $2,500 or more About $2,500

    We will fly you from anywhere in the country and accommodate you for 2 days to visit our New York studio. Collaborate in the design of a textile for our Spring/Summer 2014 collection. Your work will be credited and advertized on NotEqual website and seasonal catalog.

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  31. Select this reward

    Pledge $4,000 or more About $4,000

    We will fly you from anywhere in the country and accommodate you for 2 days to visit our New York studio. Collaborate in the design of our Spring/Summer 2014 collection. Your work will be credited and advertised on NotEqual website and seasonal catalog. You will also receive a replica of the garment you assist design.

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Funding period

- (30 days)