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Drums & Crumbs is serving up authentic southern cuisine in the heart of California wine country and the San Francisco Bay Area.
Drums & Crumbs is serving up authentic southern cuisine in the heart of California wine country and the San Francisco Bay Area.
206 backers pledged $15,787 to help bring this project to life.

About

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$15,787

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Drums & Crumbs is a new mobile restaurant based in the heart of California wine country. Our mission is to bring authentic southern cuisine to Sonoma and Marin counties and the San Francisco Bay Area. We are a brand new company and have dedicated our lives to pursuing our mission. With your help, we are going to purchase a food truck! A successful Kickstarter campaign will cover an entire year of our operating expenses, as well as help finance the down payment for a small business loan, proving to lenders that we have the capital and public support we need to get off to a strong start and grow into a long-lasting, successful business.

Drums & Crumbs was created when two people who were both born in the South met in New York City and decided to leave their corporate careers in law and finance to open a food business together in Northern California. Our business was built on a shared love of thoughtful, well-executed food and a shared appreciation for the way good food brings people together.

Drums & Crumbs Co-Founders, Arthur Chang and Rachel Hundley
Drums & Crumbs Co-Founders, Arthur Chang and Rachel Hundley

Our business is our dream. In the past few months, we have noticed that conversations about the business often turn into conversations about what makes other people happy and fulfilled. Without even realizing it, changing careers and pursuing our dream has become a spark for other people who want to make a change as well.

Drums & Crumbs is committed to using fresh, all-natural, locally sourced ingredients to prepare Arthur’s Southern Fried Chicken, Rachel’s Seasonal Fresh Fruit Cobbler, and an assortment of traditional southern sides and desserts. Drums & Crumbs presents this authentic southern menu made from local California ingredients in a fresh and modern way that was inspired by our years in New York City. This trifecta, along with a healthy dose of southern hospitality, is what sets us apart.

Arthur's Southern Fried Chicken
Arthur's Southern Fried Chicken
Rachel's Seasonal Fresh Fruit Cobbler
Rachel's Seasonal Fresh Fruit Cobbler

We have been catering and selling at outdoor concerts and festivals since March and have already experienced an overwhelming response to our food and our business. If you have tasted our food, then you know how special it is. By having a food truck, we will gain access to even more opportunities. And we'll be able to sell our homemade buttermilk biscuits fresh out of the oven -- all day!

We are serious about high-quality southern food, and we are serious about running a successful business. Our respective corporate backgrounds in law and finance have helped us develop and execute a cautious yet ambitious business plan to grow Drums & Crumbs into a company worthy of the name. Your support at this early juncture will give us the financial fuel for a strong first year of operation.

All we need is a truck!
All we need is a truck!

Risks and challenges

As with all start up businesses, our first year will be the toughest. Built into our business plan is a budget that covers our entire first year of operation. This budget is financed by our own capital contributions, a family gift, a loan from a bank or third party lender to cover the purchase price of the truck, and this Kickstarter campaign.

There is a small risk that we will be unable to secure the loan for the truck. However, upon the successful completion of this Kickstarter campaign, we will have enough of our first year expenses (e.g. all of them) covered to sway even the most conservative of lenders. We are already in discussions with multiple lenders, and many of them are as enthusiastic about the business as we are.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    One fried chicken lunch box (two pieces of fried chicken, choice of side and homemade buttermilk biscuit) or southern sides only box (four vegetarian sides and homemade buttermilk biscuit), and our eternal gratitude. (Pick up only)

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    10 backers
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  2. Select this reward

    Pledge $10 or more About $10

    An autographed photo of Drums & Crumbs founders Arthur Chang and Rachel Hundley, a handwritten postcard expressing our appreciation for you, and our eternal gratitude.

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    Ships to Only United States
    7 backers
    $
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  3. Select this reward

    Pledge $25 or more About $25

    One free fried chicken dinner box (two pieces of fried chicken, choice of two sides and homemade buttermilk biscuit) or southern sides only box (four vegetarian sides and homemade buttermilk biscuit), a t-shirt, and our eternal gratitude. (Pick up only)

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    14 backers
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  4. Select this reward

    Pledge $25 or more About $25

    A t-shirt, an autographed photo of Drums & Crumbs founders Arthur Chang and Rachel Hundley, a handwritten postcard expressing our appreciation for you, and our eternal gratitude.

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    Ships to Only United States
    53 backers
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  5. Select this reward

    Pledge $50 or more About $50

    Two fried chicken dinner boxes or two southern sides only boxes, a t-shirt, and our eternal gratitude. (Pick up only)

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    16 backers
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  6. Select this reward

    Pledge $50 or more About $50

    Two hand-drawn portraits of a real Sonoma County chicken (from both Arthur and Rachel), a thank you postcard from said chicken, a t-shirt, and our eternal gratitude.

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    Ships to Only United States
    26 backers
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  7. Select this reward

    Pledge $100 or more About $100

    A printed copy of one of our favorite southern recipes (fried chicken, buttermilk biscuits, or red velvet cake), an online video tutorial, a t-shirt, a handwritten postcard expressing our appreciation for you, and our eternal gratitude.

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    Ships to Only United States
    11 backers
    $
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  8. Select this reward

    Pledge $100 or more About $100

    A picnic for four (fried chicken, sides, biscuits and desserts), a t-shirt, a handwritten postcard expressing our appreciation for you, and our eternal gratitude. (Pick up only)

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    12 backers
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  9. Select this reward

    Pledge $150 or more About $150

    An hour-long cooking class at our San Rafael kitchen with either Arthur (who will teach you how to fry perfectly crispy, juicy chicken) or Rachel (who will teach you how to make fluffy, flaky biscuits), a handwritten postcard expressing our appreciation for you, and our eternal gratitude.

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    Ships to Only United States
    4 backers
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  10. Select this reward

    Pledge $150 or more About $150

    A printed collection of recipes for ten of Rachel's favorite southern desserts -- complete with hand drawn illustrations and cartoon commentary, a t-shirt, a handwritten postcard expressing our appreciation for you, and our eternal gratitude.

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    4 backers
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  11. Select this reward

    Pledge $250 or more About $250

    Our Kickstarter Birthday Special! A southern dish of your choice named after you (or a person of your choice) and served during your birthday week, a special birthday announcement on the website, a t-shirt, a handwritten postcard expressing our appreciation for you, and our eternal gratitude.

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    2 backers
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  12. Select this reward

    Pledge $500 or more About $500

    A traditional southern dessert of your choice named after you (or a name of your choice) and included in our dessert rotation for an entire year, a t-shirt, a handwritten postcard expressing our appreciation for you, and our eternal gratitude.

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    3 backers
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  13. Select this reward

    Pledge $1,000 or more About $1,000

    Catered party for 35 (within 100 miles of Sonoma), a t-shirt, a handwritten postcard expressing our appreciation for you, and our eternal gratitude.

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    Limited 2 backers
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  14. Select this reward

    Pledge $1,000 or more About $1,000

    A song by Arthur and Rachel about chickens and our admiration for you posted to YouTube, a t-shirt, a handwritten postcard expressing our appreciation for you, and our eternal gratitude.

    [Note: Arthur doesn't know I added this one so please someone pick it!]

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    Limited 1 backer
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  15. Select this reward

    Pledge $1,500 or more About $1,500

    Come celebrate the ribbon cutting of our new food truck! For a donation of $1500, we will fly you to beautiful Sonoma for the weekend to attend the Grand Opening of our new truck. This reward includes a round trip domestic flight on Southwest to San Francisco or Oakland, transportation from the airport to Sonoma and two nights accommodation in Sonoma. We'll even throw in a free fried chicken dinner and a t-shirt!

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    Limited 0 backers
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  16. Select this reward

    Pledge $5,000 or more About $5,000

    A catered wedding for 75 guests with custom packaging in your wedding colors or a catered party for 100 (within 100 miles of Sonoma), a t-shirt, a handwritten postcard expressing our appreciation for you, and our eternal gratitude.

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    Limited 0 backers
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  17. Select this reward

    Pledge $5,000 or more About $5,000

    An opportunity to be a part of our team as we develop our menu, a menu item named after you or a name of your choice, a t-shirt, a handwritten postcard expressing our appreciation for you, and our eternal gratitude.

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    Limited 0 backers
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Funding period

- (29 days)