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The hilarious new book about RAGBRAI, America's greatest event that you've never heard of. Crotch lube is entirely optional.
68 backers pledged $2,547 to help bring this project to life.

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“Why this place was chosen for 119 nuclear blasts was self evident. Why I chose it for a bike ride was less clear.” These opening words of Rumble Yell sum up how crazy-weird bicycle enthusiasts are. I’m not one of them, though I've ridden in the world’s biggest bike ride. It’s not across the Sahara, or China, or even some place in Europe. No, the world’s biggest bike ride is held annually in... Iowa.

The Ride

Every year 15,000 cyclists abandon their family, leaving adventure widows and orphans wondering what compels seemingly rational people to ride 500 miles over the dog days of summer across what is generally perceived as a damn boring place. But riders return happier than ever, without fail. What magic happens on this biggest bike ride? Is there something in the crotch lube? After 42 years, I felt it was time that somebody finally wrote the book about RAGBRAI®. So I did. I got to relive every moment, and want to share it with those who haven't yet experienced America's best ride or, perhaps, are merely frightened of crotch lube. 

The World's Biggest Bike Ride finally gets a book!
The World's Biggest Bike Ride finally gets a book!

But what if you don’t like biking? Fear not, gentle reader: this doesn’t make you a bad person. Indeed, if there’s anything I learned over my 1000 miles of bicycle training, it’s that I didn’t like doing it. But you like to laugh, don’t you? My first book won two national Humor Book of the Year awards, and my latest is nominated for two more of ‘em this year (TBA). I’ve even won humor awards overseas where, as we all know, people are dreadfully boring. If this book makes me millions, I vow to send abroad tons of crotch lube. It may just help.

The Book 

RUMBLE YELL is the hilarious new book about RAGBRAI®. Finally enthusiasts, armchair cyclists, and adventure widows can live the full experience. No sweat. No lube. Just laughs. This is the rollicking, true story of two men rekindling an old friendship after twenty years. Foolishly, they choose to reconnect over a hometown tradition that just happens to be the world’s biggest bike ride. 500 miles of biking during the hottest week of the year—humidity 100%, bugs 1000%—seemed like the ideal way to ‘get to know you’ again. Their plans are waylaid by a last-minute addition: an outrageous, mysterious sailor named Cheek. His presence is not only intrusive, but utterly disastrous. But Cheek wasn't even the biggest surprise. As one RAGBRAI veteran put it, "I'm getting used to being surprised every year." But it's more than just adventure and laughs, because on RAGBRAI I learned a very personal, very important lesson. 

The Green Machine amongst its brethren.
The Green Machine amongst its brethren.

Ultimately, RAGBRAI® is America’s ride: one glorious week of the heartland, of shared pain and personal triumph, of one-pound pork chops and more beer than a frat house. You’ll meet naughty cycling teams and small town wholesomeness. It is a ride like no other, and it’s time to reveal what happens when 15,000 people descend upon a town of 122, the secrets of crotch lube, carwashowers, and what Team Roadkill can do with some beads. 

Naughty Nightingales want you to feel safe.
Naughty Nightingales want you to feel safe.

By all means, download Rumble Sample, the first 60 pages, from my website at www.BrianDavidBruns.com. Download the Rumble Sheet and, if you’re really feeling sassy, download the Author Sheet, too. 

The Author

I am a nationally best-selling author with books lauded by the Travel Channel, Today Show, and USA Today and I’ve been featured on ABC 20/20 on two separate occasions. A script for a TV show about my book Cruise Confidential is being written by Matt Jones in association with Furst Films. I’ve got the credentials and I’ve got the manuscript. But I ain’t got you.

The author on RAGBRAI, before a home-made water slide
The author on RAGBRAI, before a home-made water slide

The Quest 

Why do I need $2500 for an old-school print run? While ebooks will be available, of course, this book was meant for mom & pop bike shops around the country. RAGBRAI® is about local people and local business, it’s something every American can be proud of. Corny, yes, but true. (And we are talkin’ about Iowa, after all.) A 5.5” x 8.5”, 272pp. book can be sold at RAGBRAI’s expo (the largest in the Midwest) and many other regional bike rides/expos. It’s also good business to sell in non-traditional outlets. Allow me to explain: a book titled A Gentleman Gets Dressed Up was picked up by Borders and sold 4,000 copies. That same year Jos. A. Banks Clothiers sold 8,000, and Brooks Brothers sold 15,000. (bNet Business Network, April 2007). While those are national chain superstores, there are over 100 locally owned bike shops in the Iowa area alone. Power to the people! If you really want to see the nitty gritty, you can download the Vendor Package from my website. 

Why is the bike green? Support the book to find out!
Why is the bike green? Support the book to find out!

Risks and challenges

Fret not, prudent reader. The book is already completed, professionally edited, typeset, and ready for offset action. The ebook is happenin’ no matter what. This campaign is about the paperback. The reward for your patronage is all but assured, barring a tragic blimp accident or something equally unlikely (then again, I live in Vegas and you just never know...). The only real risk is leaving a wanting bike shop bookless and yourself lubeless. Can’t have that, now.

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  1. Select this reward

    Pledge $5 or more About $5

    Training Wheels:
    Read my latest book to see that riding 500 miles during the dog days of summer is the least crazy thing I've ever done! UNSINKABLE MISTER BROWN is winner of two international humor awards, and also nominated by writing powerhouse ForeWord Magazine for Humor Book of the Year Award as well as Travel Essay Book of the Year (TBA summer 2013). You'll get the ebook in Kindle, Nook, or iBook formats. This price is only for you, my dear Kickers.

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    Pledge $18 or more About $18

    Nature Lover's Day Ride:
    ebook of RUMBLE YELL, as well as exclusive Kickstarter bonus ebook RUMBLE SEE: the Visual Companion. This 105 page photo diary contains beautiful photography with humorous commentary. See the ride, see the riders! Dispel incredulity. That's 377 pages of awesomeness without hurting a single tree.

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    Pledge $20 or more About $20

    SHOTGUN! Be the first to support the paperback project and receive one of the first copies hot off the press, autographed and hand-stamped 1-50. ebook RUMBLE SEE included, as well as free epamphlet on crotch lube to show off to friends and family. Yes, really. I will tell the world on my website and blog that you are a backer. If you'd rather have me omit that you received information on crotch lube, I understand.

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    Pledge $25 or more About $25

    The Full Ride: Personalized, autographed paperback of RUMBLE YELL. Also receive the ebook as well as RUMBLE SEE. And secret information about crotch lube because it's nefarious and fun. What can possibly be better than that? A hug, of course! Would you settle for public acknowledgement of your awesomeness? That'll last longer than a hug.

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    Pledge $35 or more About $35

    (Limited Edition, RAGBRAI 39) Hardcover Lover: For those who want their books harder than a bike seat, you'll get a beautiful special edition hardcover of RUMBLE YELL. The ebook comes with it, as well as the exclusive bonus ebook of RUMBLE SEE, and a blast to the world that you are a classy, hardcore, hardcover reader.

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    Pledge $55 or more About $55

    Full Faith Tour: Receive all four paperbacks by national bestseller Brian David Bruns (shipping included, too!). Cruise Confidential, Ship for Brains, Unsinkable Mister Brown, and the latest, Rumble Yell. I wish I could throw in some crotch lube, just because. But I can't.

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    Pledge $500 or more About $500

    Limited Edition Hardcover Sponsor! In honor of RAGBRAI 39, there will be 39 in this illustrious edition, all hand-stamped, numbered, and autographed. You don't get any. Well, you get the first one. But more importantly, the entire edition is dedicated specifically and solely to you. Any message you'd like to see in print, you got it! It will also be blasted throughout the blogosphere. Sadly, this reward does not involve crotch lube in any way.

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Funding period

- (30 days)