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€6,267 pledged of €30,000 goal
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By Claudio Montesano Casillas
€6,267 pledged of €30,000 goal
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About

The fashion industry is at a crossroads. One of the world’s largest consumer industries, employing millions and clothing billions, it has become indispensable to our existence. Sadly, it has also become one of the least sustainable ever created.

The situation is unbearable. Literally. With current trajectories of production, these pressures will inevitably intensify to the point of threatening the whole industry’s welfare. And, ultimately, to the point of threatening us. So, what do we do?

We imagine! A different future. A future where sustainability is not a concern, but a given. Where you can feel confident in your buying habits because, whether you are a fashionista or a minimalist, you know you are doing the right thing. For the environment. For the people you cherish. For the people you don’t know. For yourself.

In the past few years, the question of who makes our clothes has been widely discussed in mainstream media, but less focus has been put on why the current supply chain and business model are what they are. We believe that understanding why is crucial to imagine a better how and initiate change. Following fashion designer Kim Trager in his endeavour to produce fully sustainable clothes, our documentary will explore the themes of social responsibility and environmental impact in depth. With the help of top international experts and eco-innovators, we will dive into the lives of the people who make our clothes, in search of readily applicable solutions that empower the audience.

The best way to imagine our future is yet to put a face on it. Come imagine with us!

 

Eight billion people need to be clothed, it’s a fact. And here is another fact: eight billion people also need a hospitable planet to live on. Within the past decade, it has become clearer than ever that we won’t thrive for long if we remain dependent on increasingly scarce natural resources. When it comes to clothes, however, the plethora of standards and conflicting information appears remarkably confusing.

We believe that the tendency to blame consumers for their poor buying habits without providing them with any obvious alternative is, at best, ineffective. We are no longer satisfied with “shoulds” and “ifs”. We are convinced that there are ways to produce the same results and reap comparable benefits without damaging our beautiful and only planet. Without damaging lives. We are close to eight billion humans. That’s eight billion brains, eight billion imaginations. Together, we have tremendous power for change.

We want to inspire and be inspired. We are determined to shed light on the long-awaited solutions that will soon be indispensable to our own well-being. We believe we are far past the squabbling stage: we don’t need a culprit, we don’t want to sacrifice some successful brand on the altar of good conscience. We are looking for relevant alternatives. It seems to us that one of the reasons why change is taking so long is that there is no ready-made or one-fits-all solution. There is, however, a wide array of encouraging initiatives promoted by daring new players and people of goodwill. From innovative traceability technologies, to chemical-free compostable clothes, to plant-based textiles that absorb CO2 or generate more energy than their own manufacturing process requires. We want to explore this existing network, connect the different dots together and rethink the whole industry to bring out a new model.

We are living in the age of networks. The ability to collaborate and put our skills, resources and passion together regardless of our geographical location is the greatest leverage for change ever experienced. We believe in positive change. We believe in standing together. More than anything, we believe that a collective issue can only be solved collectively. We are reaching out to you simply because it is the right thing to do.

This crowdfunding campaign is part of a wider funding strategy. We estimate our total budget to 500,000 euros, which covers all travel expenses, equipment rental, salaries, copyright fees, as well as various taxes and contributions. These provisional costs are in line with standard industry rates for professional-quality documentary features.

 

You can also contribute by spreading the word on Facebook, Instagram, and Twitter. This will make a HUGE difference to our campaign. With your help, we can start looking #beyondthelabel and turn #problemsintosolutions !

 

Risks and challenges

Access - Filming will take place in various locations around the world, including developing countries and potentially unstable areas. Our main challenges in this regard will include connecting with the right people, gaining access to the right places, and dealing with new technologies that have not always been made available to the public. However, we are lucky enough to have the support of influent and dedicated members of the fashion industry, eco-entrepreneurs, and academics.

Timing - We are racing against the clock. All of us. We urgently need real, applicable solutions that won’t be easy to come up with and implement.

Outreach - We want to reach a wider audience than the already convinced and inspire concrete change. For this reason, your engagement is key to the success of our project. Please, help us spread the word if you feel this is important!

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    Pledge €5 or more About $6

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    Thank you!

    We value every contribution! We will send you a personalized thank you email and regular updates on our progress.

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    Thank you so much!

    You're getting the above, plus your name on the credits section of our website.

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    Pledge €20 or more About $24

    Pledge 20€ or more

    Many, many thanks!

    You're definitely a good friend. And as such, you deserve the above, plus a digital wallpaper created by artist Giulia Bierens de Haan on the topic of our documentary (compatible with tablets, smartphones and computers).

    Includes:
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    • Your name on the credits section of our website
    • Regular updates on our progress
    • Digital wallpaper by artist Giulia Bierens de Haan
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    Pledge €30 or more About $35

    Pledge 30€ or more

    Wow! Thanks a bunch! We really appreciate.

    As a token of our appreciation, you're getting the above, plus a personalized postcard created by artist Giulia Bierens de Haan on a topic related to our documentary (can be mailed to any address you provide), and a link to a digital copy of the movie.

    Includes:
    • Personalized thank you email
    • Your name on the credits section of our website
    • Regular updates on our progress
    • Digital wallpaper by artist Giulia Bierens de Haan
    • Personalized postcard by artist Giulia Bierens de Haan
    • Link to a digital copy of the movie
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    Pledge €50 or more About $59

    Pledge 50€ or more

    Thank. You. You shouldn’t have, really!

    Ok, you should have. Please, don't change your mind. We're just very polite.

    And to prove it to you, we'll send you the above, and grant you digital access to uncut interviews and exclusive content.

    Includes:
    • Personalized thank you email
    • Your name on the credits section of our website
    • Regular updates on our progress
    • Digital wallpaper by artist Giulia Bierens de Haan
    • Personalized postcard by artist Giulia Bierens de Haan
    • Link to a digital copy of the movie
    • Uncut interviews and exclusive content
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    Pledge €75 or more About $88

    Pledge 75€ or more

    Woah! Are you serious right now?

    You, my friend, are getting the above, plus a set of five postcards created by artist Giulia Bierens de Haan.

    Yep. All five of them.

    Includes:
    • Personalized thank you email
    • Your name on the credits section of our website
    • Regular updates on our progress
    • Digital wallpaper by artist Giulia Bierens de Haan
    • Personalized postcard by artist Giulia Bierens de Haan
    • Link to a digital copy of the movie
    • Uncut interviews and exclusive content
    • Set of 5 postcards by artist Giulia Bierens de Haan
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    Pledge €100 or more About $118

    Pledge €100 or more

    [ECO-ENTHUSIAST PACKAGE]

    No, like, really?? We don't know what to say! This is so eco-enthusiastic of you!

    You deserve the above, plus your name in the end credits of our movie.

    Includes:
    • Personalized thank you email
    • Your name on the credits section of our website
    • Regular updates on our progress
    • Digital wallpaper by artist Giulia Bierens de Haan
    • Personalized postcard by artist Giulia Bierens de Haan
    • Link to a digital copy of the movie
    • Uncut interviews and exclusive content
    • Set of 5 postcards by artist Giulia Bierens de Haan
    • Your name in the end credits
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    5 backers
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    Pledge €150 or more About $177

    Pledge 150€ or more

    We really owe you one! One hundred and fifty, to be precise.

    You're getting our Eco-Enthusiast Package, plus a silk-screen poster created by artist Giulia Bierens de Haan and printed on high-quality, eco-friendly paper.

    Includes:
    • Eco-Enthusiast Package (see above)
    • Limited edition silk-screen poster
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    Pledge €175 or more About $206

    Pledge 175€ or more

    We really owe you two! Ok, this one was a bit far-fetched. But the rewards totally make up for it.

    Since sustainability starts at home, you're getting our Eco-Enthusiast Package, plus an invitation to a natural dye workshop with Tinctoria in Amsterdam, Netherlands (travel and accommodation not included).

    Includes:
    • Eco-Enthusiast Package (see above)
    • Natural dye workshop with Tinctoria
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    Pledge €200 or more About $236

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    [ECO-WARRIOR PACKAGE]

    That's right! We are so thankful that you have been raised to the rank of Eco-Warrior! Here's your great helm.

    And here's your Eco-Enthusiast Package, plus an invitation to our movie premiere in one of the following locations: London, Amsterdam, Copenhagen, or Phnom Penh (travel and accommodation not included).

    Includes:
    • Eco-Enthusiast Package (see above)
    • Invitation to our movie premiere
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    Pledge €250 or more About $295

    Pledge 250€ or more

    You. Are. The best. The white knight of Eco-Warriors.

    You deserve our Eco-Warrior Package, plus an invitation to a clothes upcycling workshop with fashion designer Timna Weber in either Amsterdam, London or Geneva. She will guide you in the process of recycling old blue jeans into a shopping bag (travel and accommodation not included).

    Because white knights wear jeans, too. On weekends.

    Includes:
    • Eco-Warrior Package (see above)
    • Clothes upcycling workshop with fashion designer Timna Weber
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    Pledge €300 or more About $353

    Pledge 300€ or more

    Ok, stop it! (Don't actually stop, though, it's just a turn of phrase.) We have tears in our eyes right now. Yes, all of us.

    You deserve the best. Like our Eco-Warrior Package, plus one of the ten upcycled bags created by fashion designer Timna Weber.

    Includes:
    • Eco-Warrior Package (see above)
    • Upcycled bag created by fashion designer Timna Weber
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    Pledge €500 or more About $589

    Pledge 500€ or more

    What would we do without you? We can't even... You know what? Come dine with us!

    You're getting our Eco-Warrior Package, and a dinner night with one of our crew members in one of the following locations: London, Amsterdam, Copenhagen or Phnom Penh (travel and accommodation not included). This is a very special occasion to share your thoughts and ideas about the fashion industry, and learn about our filmmaking process.

    Includes:
    • Eco-Warrior Package (see above)
    • Dinner night with one of our crew members
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    Pledge €1,000 or more About $1,178

    Pledge 1000€ or more

    We have no words! And Claudio just chocked on coffee. And now he wants to thank you in person.

    You deserve an Eco-Warrior Package, plus an invitation to spend a whole day with us during the actual filming of the documentary (location to be determined, accommodation and food included, travel not included).

    Includes:
    • Eco-Warrior Package (see above)
    • Spend a filming day with us
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    Pledge €5,000 or more About $5,891

    Pledge 5000€ or more

    We are pure gratitude. All of us. Pure gratitude and unconditional love. From head to toe. Let's meet.

    You're getting the above, plus we will organize a private screening of the movie for you or your company with at least two of our crew members. This is a very special occasion to share your thoughts and ideas about the fashion industry, and learn about our filmmaking process.

    Also, we love you.

    Includes:
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    • Private screening of the movie with two crew members
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Funding period

- (30 days)