Beyond the Label
Beyond the Label
Our documentary explores the fashion industry’s sustainability crisis to bring out a set of innovative solutions.
Our documentary explores the fashion industry’s sustainability crisis to bring out a set of innovative solutions. Read more
The fashion industry is at a crossroads. One of the world’s largest consumer industries, employing millions and clothing billions, it has become indispensable to our existence. Sadly, it has also become one of the least sustainable ever created.
The situation is unbearable. Literally. With current trajectories of production, these pressures will inevitably intensify to the point of threatening the whole industry’s welfare. And, ultimately, to the point of threatening us. So, what do we do?
We imagine! A different future. A future where sustainability is not a concern, but a given. Where you can feel confident in your buying habits because, whether you are a fashionista or a minimalist, you know you are doing the right thing. For the environment. For the people you cherish. For the people you don’t know. For yourself.
In the past few years, the question of who makes our clothes has been widely discussed in mainstream media, but less focus has been put on why the current supply chain and business model are what they are. We believe that understanding why is crucial to imagine a better how and initiate change. Following fashion designer Kim Trager in his endeavour to produce fully sustainable clothes, our documentary will explore the themes of social responsibility and environmental impact in depth. With the help of top international experts and eco-innovators, we will dive into the lives of the people who make our clothes, in search of readily applicable solutions that empower the audience.
The best way to imagine our future is yet to put a face on it. Come imagine with us!
Eight billion people need to be clothed, it’s a fact. And here is another fact: eight billion people also need a hospitable planet to live on. Within the past decade, it has become clearer than ever that we won’t thrive for long if we remain dependent on increasingly scarce natural resources. When it comes to clothes, however, the plethora of standards and conflicting information appears remarkably confusing.
We believe that the tendency to blame consumers for their poor buying habits without providing them with any obvious alternative is, at best, ineffective. We are no longer satisfied with “shoulds” and “ifs”. We are convinced that there are ways to produce the same results and reap comparable benefits without damaging our beautiful and only planet. Without damaging lives. We are close to eight billion humans. That’s eight billion brains, eight billion imaginations. Together, we have tremendous power for change.
We want to inspire and be inspired. We are determined to shed light on the long-awaited solutions that will soon be indispensable to our own well-being. We believe we are far past the squabbling stage: we don’t need a culprit, we don’t want to sacrifice some successful brand on the altar of good conscience. We are looking for relevant alternatives. It seems to us that one of the reasons why change is taking so long is that there is no ready-made or one-fits-all solution. There is, however, a wide array of encouraging initiatives promoted by daring new players and people of goodwill. From innovative traceability technologies, to chemical-free compostable clothes, to plant-based textiles that absorb CO2 or generate more energy than their own manufacturing process requires. We want to explore this existing network, connect the different dots together and rethink the whole industry to bring out a new model.
We are living in the age of networks. The ability to collaborate and put our skills, resources and passion together regardless of our geographical location is the greatest leverage for change ever experienced. We believe in positive change. We believe in standing together. More than anything, we believe that a collective issue can only be solved collectively. We are reaching out to you simply because it is the right thing to do.
This crowdfunding campaign is part of a wider funding strategy. We estimate our total budget to 500,000 euros, which covers all travel expenses, equipment rental, salaries, copyright fees, as well as various taxes and contributions. These provisional costs are in line with standard industry rates for professional-quality documentary features.
You can also contribute by spreading the word on Facebook, Instagram, and Twitter. This will make a HUGE difference to our campaign. With your help, we can start looking #beyondthelabel and turn #problemsintosolutions !
Risks and challenges
Access - Filming will take place in various locations around the world, including developing countries and potentially unstable areas. Our main challenges in this regard will include connecting with the right people, gaining access to the right places, and dealing with new technologies that have not always been made available to the public. However, we are lucky enough to have the support of influent and dedicated members of the fashion industry, eco-entrepreneurs, and academics.
Timing - We are racing against the clock. All of us. We urgently need real, applicable solutions that won’t be easy to come up with and implement.
Outreach - We want to reach a wider audience than the already convinced and inspire concrete change. For this reason, your engagement is key to the success of our project. Please, help us spread the word if you feel this is important!Learn about accountability on Kickstarter
- (30 days)