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For pros, students, & web designers who want to be better designers; for printers to give to clients & for anyone who hires printers
For pros, students, & web designers who want to be better designers; for printers to give to clients & for anyone who hires printers
For pros, students, & web designers who want to be better designers; for printers to give to clients & for anyone who hires printers
517 backers pledged $48,281 to help bring this project to life.

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How to design for print, work with printers & control costs

$48,281

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This book improves the education available for graphic designers and print buyers. I know that you do not have to take an eight-week class to learn what you need to know. All you need is to read the parts of this book that are relevant to what you do. This will work if you are a working designer, a print buyer or a student.

Who Can Use this Book

  • Web designers tasked with print projects
  • Self-taught designers with knowledge gaps
  • Print Buyers
  • Business owners who want to lower costs
  • Design students who want to start working for clients now
  • Working designers who need up-to-date information about digital printing etc.
  • ...This book is for all of you!

I’m Marina Poropat Joyce. I’m a graphic designer who owned and operated a successful design-to-print company. I have also been working as a creative for almost 25 years. I am sharing the lessons I’ve learned to help you avoid these mistakes and save you time and money. I have been in the print buyer’s, the designer’s and the printer’s shoes; I know what it’s like to have a vision, and I know what it takes to make that vision a reality. Designing For Print contains all the tools you need to help translate your vision into a beautifully printed piece.

This book is the first book on this topic written by a designer/printer. I wrote this book after advising and teaching designers, print buyers, students and business owners for almost 20 years. I wanted to save you time, money and embarrassment. Whether you are using better planning on a print budget or avoiding design decisions that ratchet up prices, this book will pay for itself many times over.

Beautiful typography throughout
Beautiful typography throughout

 

Each section is color coded for quick reference
Each section is color coded for quick reference

 

Lots of advice for working with printers
Lots of advice for working with printers

 

Thoroughly researched costing data
Thoroughly researched costing data

Are you wondering why I don’t publish this book as a PDF? There is no way the printing techniques I’ve outlined can be properly visualized in a digitally printed copy or on a monitor. No standard book publisher will bring this book to you the way that you and I can make it together through Kickstarter. With your help, you and I can get this book printed and into your hands!

 

 

 

The knowledge you need to create a successful project isn’t rocket science but it is crucial, and it’s all in this book. Here are six ways Designing for Print is going to simplify your workflow and design process:

1. Cost comparisons for different printing methods
    • Get immediate pricing comparisons
    • Decide whether a job should print either sheetfed or web
    • Save time by skipping that call to your print rep

2. Decision trees that answer questions
    • Choose the best printing method and paper type for a project
    • Determine if gang run printing is a cost-effective solution for your project

3. An extensive glossary
    • Get to know up-to-date terminology
    • Learn to speak the printer’s language

4. Helpful checklists
    • Know your responsibilities at a press check
    • Know your printer’s responsibilities at a press check
    • Avoid mistakes with a step-by-step proofing guide

5. A comprehensive section on printing and the environment
    • Understand how your design decisions affect the environment
    • Determine whether or not your printer is doing their part
    • Learn the meanings behind buzzwords such as “sustainability” and “greenwashing”

6. Tips to help you work with printers
    • Learn how to choose a printer
    • Learn about the printing workflow and where you fit in

 

 

Designing for Print contains information that you absolutely cannot get anywhere else, and provides it in a beautifully organized and illustrated format. Typography expert Michael Stinson helped me typeset this book so that it is beautiful and easily comprehensible.

 

 

 

The book will be printed in the USA by a world-class, award-winning printing company using state-of-the-art techniques and the best materials. In addition to CMYK, spot colors will be added to show enhanced printing techniques such as high-fidelity. The book’s paper is acid-free and thick enough for you to write notes and use a highlighter without bleeding through to the next page.

Rewards

 

Gold foil personalization for Diamond Backers!
Gold foil personalization for Diamond Backers!

 

Some of the rewards involve backers supporting high school and college graphic arts programs. You can make a real difference by rewarding one of the four classes listed. 

Timeline

August and September: Make lots of new Kickstarter friends, estimate print quantities 
September/early October: Digital delivery of digital rewards
November: Printing and binding of books, quality assurance, shipping and fulfillment

I’ve invested a great deal of time and money writing and designing this book. Moving into the printing and binding stages requires not only significant capital, but also support from like-minded designers who believe in this book and want to see it brought to life. Backing this project will not only benefit you and your comrades-in-arms, but also make it available for future designers to attain this knowledge. 

This Book Will Not be Printed
Without Your Help 

I need your help to spread the word and achieve at least the minimum order quantity. I am so excited about getting this labor of love and knowledge into your hands- the hands of people who want and need it!  Please share this great project with your friends, colleagues, and family to make this happen! Any pledge amount brings us closer to our goal. Thank you for your help in getting this project off the ground! 

10 seconds of your time can make a difference in growing our community and making this project a reality. Please use one of the buttons below and tag a friend or coworker!

Stretch Goal Added - Ribbon Markers at $50k!

When I was first designing the book, I really wanted to add ribbon markers... as costs started piling up I got rid of the samples I had... but never got rid of wanting to have them. Now, I think we have found a way! Here is a pic of a perfect bound book with ribbon markers. Because of the width of our spine, we can only have two. Let me know which two colors you prefer out of Cyan, Magenta and Yellow, most popular two color wins if we make it to $50k!

Stretch goal of adding two ribbon markers to binding!
Stretch goal of adding two ribbon markers to binding!

 

 

 

 

 

 

 

 

The book is 8.5 in. wide x 11 in. tall x will be approximately 1.5" thick 

Why Kickstarter? Kickstarter is a proven platform with a community of early adopters that embrace fun and back projects that are small by world standards but big for one person to handle. The traditional book distribution network involves so much capital and time; I know we can add more value to the project this way. I can keep the price reasonable, literally half the cost of most textbooks, and get this book directly into the hands of the community that needs it most. Kickstarter has you, a strong and vibrant design community, who are not only creators but appreciators. I treasure your role in supporting the birth of projects that would not catch the attention of big business. 

 

 

 

Risks and challenges

My team has decades of experience, award winning talent, and the connections and know-how to not only bring this project to completion but also bring you the best possible product. A book is a complicated thing to birth, but the most difficult, costly and time-intensive work is finished. The book is ready to go to print. You are backing a project that has been realized. We have access to some of the world’s best printers, binderies, paper mills, and other top quality suppliers are at our fingertips in the huge metropolitan area of Southern California. We have access to several fulfillment solutions from which to choose, depending on the success of the campaign. Whether we have 800 backers or 8,000, we can scale our solution. Assuming there are no calamities, we will stick to our schedule and keep you posted throughout the process. You will be informed at every step and notified if any unforeseen events arise. I look forward to taking this journey with you and finally giving designers the right tools to make their print projects successful.

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    Pledge US$ 1 or more About $1.00

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    Feel like helping the project but don't need any more books? Thanks for helping this project succeed! You will receive a special thank you email and we'll keep you updated on what's happening with the campaign.

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    Print Lover - Two Decision Tree PDFs

    A PDF of each of these decision trees that help you spec your print jobs:
    Can I print this Digitally?
    Can I print this with a Gang Run Printer?
    You are the best! You will receive a special thank you email and we'll keep you updated on what's happening with the campaign. You will receive electronic delivery of your PDF at the close of the campaign.

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    Infomaniac - 46 Page PDF

    Unbelievable value! You get a 46 page PDF which contains all of the following:
    • Type, Line, Bullet and Leading Gauges
    • Book Introduction
    • Table of Contents
    • The following Charts: Cost-effectivenes of Different Printing Methods, Comparison of Different Printing Methods' Effect on Cost, Digital Printing Decisions Tree, Gang Run Printing Decision Tree, What kind of paper to Spec, Cost Comparison of different printing methods– ink work and quantity, Estimating Checklist, How Your Job Moves Through a Printing Plant, Proofreading Marks, Final Proofing Checklist, Checklist for a Press Check, Paper Equivalent Grade/Weight Chart, Folding Diagrams, Design Organizations and Publications, How to Set Up Your Studio, Glossary, Special Characters Chart!
    We couldn't do it without you! You will receive a special thank you email and we'll keep you updated on what's happening with the campaign. You will receive electronic delivery of your PDF at the close of the campaign.

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    One Copy of The Book, Early Bird!

    You early adopter you! You receive a special edition copy of The Book! Thank you SO MUCH! Expected Retail $85

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    1 Special Edition of The Book!

    You receive a special edition copy of The Book, thank you SO, SO, MUCH! Expected Retail $85

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    Help Ms. Lang's Class @Cal Poly Pomona

    Purchase as many copies as you'd like for students in this class. The next generation of designers thanks you, and so do we! ART 351A Graphic Media and Production
    Cal Poly Pomona, Pomona, CA

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    Help Mr Monterroso's class @ Reseda High

    Purchase as many copies as you'd like for students in this class. The next generation of designers thanks you, and so do we! Reseda High School
    Graphic Design Fundamentals
    Reseda, Ca.

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    Ms.Buenaventura's Class @Huntington Park

    Purchase as many copies as you'd like for students in this class. The next generation of designers thanks you, and so do we! Flora Buenaventura's Class at Huntington Park High School, Huntington Park, CA

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    PIA MidAmerica/NM Education Foundation

    Purchase as many copies as you'd like for the next generation of MidAmerica designers and printers!

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    1 Book with Your Name as a Silver Backer

    You receive a special edition copy of The Book, WITH YOUR NAME as a Silver level Backer on a special page in the book! Thank you SO MUCH!

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    2 Copies of The Book, Early Bird!

    One for you, one for a friend! You receive TWO special edition copies of The Book, thank you SO MUCH! Expected Retail $170

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    2 Copies of The Book!

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    5 Books For Your Design Team!

    Holy Toledo! Your whole team is about to be on the same page! Thanks so much for supporting this project! Expected Retail $425.00

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    10 Books w/ Your Name as a Gold Backer!

    10 Copies of the book with your company/organization name listed as a Gold Backer! Are you thinking gifts for special clients? We are! Thanks so much for supporting this project! Expected Retail $850.00

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    Diamond Backer

    20 books with your company/organization name listed as a diamond backer PLUS your name gold foil stamped on the front cover (up to 21 characters) PLUS Marina will give a one to two hour presentation about designing for print at your office within 500 miles (in the U.S.A) of zip code 90210!!

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Funding period

- (60 days)