Project image
)}
$8,300
pledged of $50,000pledged of $50,000 goal
94
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, September 2 2015 5:21 PM UTC +00:00
Dr. Betsy Diamant-CohenBy Dr. Betsy Diamant-Cohen
First created
Dr. Betsy Diamant-CohenBy Dr. Betsy Diamant-Cohen
First created
$8,300
pledged of $50,000pledged of $50,000 goal
94
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, September 2 2015 5:21 PM UTC +00:00

About

We need your help to bring the benefits of the Mother Goose on the Loose program, acclaimed by librarians and parents around the country, into homes. Hear what people are saying:

 project video thumbnail
Replay with sound
Play with
sound

Children can benefit by:

  • Playing with sturdy & colorful musical instruments
  • Using colored scarves to ignite imagination
  • Spending quality time with parents and caregivers doing joyful activities
  • Learning new vocabulary words
  • Sharing happy experiences with books
  • Practicing skills such as listening, waiting, taking turns, and putting toys away.

Please help us fund our newly designed Mother Goose on the Loose Home Kit. Here are the details!

Hello, my name is Betsy and I am a children’s librarian, an author and an educator. While living abroad in the late 1980s, I created a library program for parents with children from birth to age three using nursery rhymes, book illustrations, musical instruments, and flannel board pieces called “Mother Goose on the Loose.” (If you want to read the back story about this, click here

 project video thumbnail
Replay with sound
Play with
sound

Mother Goose on the Loose (MGOL) is a high-quality program grounded in research, helping young children develop all kinds of skills.Parents learn how to talk, sing, read, and play with their children. The children learn vocabulary words, are exposed to books in a joyful way, practice taking turns and following directions, learn how to show appreciation to others and feel good about themselves. MGOL focuses on the WHOLE child, building social and emotional skills. Although it is a simple program, the combination of activities seems to make a difference in people’s lives. In addition, it is really fun,

I brought Mother Goose on the Loose (MGOL) with me when moving back to the US in 1998 and introduced it at the public library in Baltimore.It was an instant hit; librarians around the state began coming to observe programs and ask for trainings.

A Training Workshop in Pennsylvania
A Training Workshop in Pennsylvania

In 2002, MGOL was recognized by the Godfrey Award for Excellence in Public Library Services for Families and Children. Within a few years, I was a seasoned trainer and Mother Goose on the Loose programs were being presented around the country.

Due to popular demand for the MGOL trainings, I eventually left my full-time job at the public library and created Mother Goose on the Loose, LLC, so I could present more workshops and “spread the word” about Mother Goose.

For years, parents have asked me, “Where can I buy bells like those; they are so sturdy!” and “Is there a Mother Goose on the Loose home kit?” Librarians have asked if there are prepackaged MGOL kits available for purchase, enabling libraries to lend them out to their storytime visitors. So, I finally decided to create a MGOL Home kit. My aim is to bring Mother Goose on the Loose outside of the library, and into homes!

 Now these simple musical activities that can make a difference in children’s lives will be available for use at home.

The items inside are perfect for playing, exploring and learning in a fun and safe manner. The mini canvas tote bag is just the right size for helping children practice putting their instruments away and for storing all of the items in the kit:

  • Bells
  • Colored scarves
  • Maracas
  • A tambourine
  • An indestructible book
  • A link and QR code for to play or downloading recordings of all the rhymes
  • A booklet with rhymes, directions and developmental tips
  • A child-sized tote bag with enough room for storing everything.

We’ve gotten great feedback from parents, librarians, an occupational therapist, home health workers, HeadStart personnel, preschool teachers, and professors on the value of the MGOL Home Kit.

Refining materials: Based on feedback from our beta kits, we are looking to change the format of the booklet and the downloadable songs.

Design: We need to hire a graphic designer to help us make the printed materials as appealing as possible.

Packaging: We have not yet found the final way to package the kit. For that we need to hire someone who is familiar with all the US packaging regulations.

Setting up systems : Any project like this requires plenty of storage space as well a system for taking orders, stocking kits, and mailing them out. We have already identified a warehouse and a fulfillment service that we would like to work with. 

Legal work: In order to make sure everything is done correctly, we expect to hire a lawyer to look over contracts, file whatever papers need to be filed, and make sure all our i's are dotted and t's are crossed.

We plan to use all of the money we raise to help produce a Mother Goose on the Loose Home Kit that will be available both online and at retail outlets. Below is a breakdown of how we intend to spend the money that we raise 

  • Research and Development $10,000

While the kit has some fantastic components, there are still some final changes to be made so that it can be as perfect as possible. We need to hire a graphic designer to make the booklet easier to read and more appealing visually for children and parents. Currently, we are using a simple white box to package the kit and its contents; we would like the kit to look professional and worthy of prominent placement at retail establishments. This means that we'll need a box designer to create a box according to government regulations, generate a bar code, and affix any age appropriate warnings. We continue to receive feedback from our testers; if there are more suggestions, we want to be able to consider them seriously and make changes if necessary. Potential changes could include adjusting the quantity of materials and including a device that will make the music playable offline.

  • Inventory $35,000

Once we have finished tweaking the kit to respond to all of the feedback, we will need to order a large amount of the materials and pay a warehouse to assemble, store, and ship the kit. We have lined up an amazing partner who will provide us will all of these services. Once they receive our inventory, they will be ready to go. They are just waiting for us to give them the go-ahead. 

  • Legal Costs $5,000

While nobody loves filling out forms, filing paperwork correctly is an essential part of bringing a new product to market. We need to make sure that all of the items in the kit are safe for children, to finalize the trademark/copyright protections, and to review and sign a contract with the partner that we mentioned above. All of these are tasks that lawyers do best, and we need to pay our lawyer to do them for us. 

Pricing: Since the items inside of the kit were chosen for durability and quality, they are not cheap. The Home Kit’s price must cover purchasing all of the items as well as manufacturing and selling the kit.

Funding: I've been working on this for over a year, investing my savings without seeing any returns. The popularity of Mother Goose on the Loose has been like a fairy tale, but working on the kit has been a financial strain. Without funding, we will have to set the Home Kit aside.

Our stretch goal is to bring Mother Goose on the Loose into low-income communities that do not currently have programs. For each program, we would like to supply a leader to run six sessions and a free Home Kit to give to each participating family. For this, we will need

  • A cadre of trained MGOL presenters 
  • Contact people in communities that wish to partake of this service
  • Funding to run the program.

Please help us be successful so the kit can be produced and distributed.

Parents will be empowered; time spent with their children will be enriched. Libraries can loan them to families; home health workers can use them on their home visits. There is no limit to the ways in which this kit can be used.

Betsy Diamant-Cohen

I’m Betsy Diamant-Cohen, creator of the Mother Goose on the Loose® early literacy program and Executive Director of Mother Goose on the Loose, LLC. I’ve been a children’s librarian in public libraries and children’s museums for more than 25 years; I hold a Master's degree in Library and Information Science and a Doctorate in Communications Design.

I love to write – I’ve had several books and articles published and am currently co-writing a column in Children and Libraries magazine. I was very lucky to have had non-judgmental parents who read aloud to me and my sister, who sang to us, who encouraged play, and loved us unconditionally. I thrived with this support; as an adult, my passion and joy is to inspire others to share themselves joyfully with children via music and books.

Learning that the architecture of the brain is formed in the first years of life and that a parent is a child’s first and best teacher inspired me. After reading studies that linked positive childhood experiences and a strong vocabulary with less criminal behavior, better success at long term relationships, and lower rates of incarceration, I saw more reasons why MGOL helped parents and was important for children.

In 2013, I received the ASCLA (Association of Specialized and Cooperative Library Agencies) Leadership and Professional Achievement Award for “revolutionizing the way librarians work with children from birth to age 3.” The free Felt Board – Mother Goose on the Loose app was named one of the "best new apps" when it became available on iTunes and is still mentioned on lists of quality apps for parents with very young children.

I am grateful for of the opportunities I’ve been given, and for the marvelous reception MGOL has received. Now is the time to extend MGOL even further.

Alon Diamant-Cohen  

Mother Goose on the Loose really has me to thank for its existence; I am the little boy would not sit still (I still have a hard time doing so)!  After learning all those nursery rhymes, I continued learning and earned a bachelor's degree in Anthropology from the University of Maryland, College Park and a master's degree in Sociology (Organizational Behavior Tract) from Hebrew University. 

I decided to take a break before I begin applying to PhD programs in order to help Betsy realize the full potential of Mother Goose on the Loose. I have been with the company for just over a year and it has been quite an adventure with lots of obstacles and rewards. I truly believe in the value of this program. There are many parents who really want to give their children every advantage in life but don't necessarily know the best way to go about doing that; I believe that to those parents, Mother Goose on the Loose can make a real difference! 

The value that parents and early literacy caregivers derive from this program and the research that it is based on consistently astounds me. Traveling with Betsy for some of her workshops has given me some unique insight into the magic of Mother Goose on the Loose. 

Librarians speak passionately about Mother Goose on the Loose. It is not just another program to some of  them; one librarian claimed that it changed her life!

Parents often come over at the end of a workshop and say how amazing it was to finally understand how to interact with their children in healthy ways that are fun and easy. 

One time, an expectant mother (about 7 months pregnant) came up to Betsy and I. She was crying but quickly told us that they were tears of happiness. Apparently, for the past few months she had been carrying the fear around with her that she would be a bad mother and was scared to give birth. After learning about the ease and value of playing with nursery rhymes and the research that supports the activities, she finally felt like she had the tools to be a good parent to her child. 

To me, that moment is what we are all about. I hope that we succeed in this campaign so that we can continue to spread this program as far and wide as possible. 

 

Celia Yitzhak

Artist Celia Yitzhak has illustrated more than 100 picture books. She paints, sketches, draws, curates exhibits, and teaches art to both children and adults. This amazing artist (who is also Betsy's sister) has been with Mother Goose on the Loose from the very beginning, designing flannel board templates and providing illustrations for the Mother Goose on the Loose books.

Nuriel Pele

Nuri is our internet genius. He has helped us redesign the MGOL Website (www.mgol.net) and he is also responsible for programming the upcoming MGOL online construction kit, enabling people everywhere to have all the tools they need to easily plan high-quality MGOL programs.

Risks and challenges

We want to bring this Home Kit into as many homes as possible. Obtaining enough funding to Kickstart production is our primary challenge.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    GOOSEY GOOSEY GANDER Package // You'll have Betsy’s gratitude AND exclusive backer-only updates giving you the inside scoop.

    Less
    Estimated delivery
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge US$ 10 or more About US$ 10

    TWO LITTLE DICKEY BIRDS Package // Get 2 downloadable flannel board templates created especially for this campaign, backer-only updates AND a personalized thank you email from Betsy.

    Less
    Estimated delivery
    10 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge US$ 25 or more About US$ 25

    WE'RE SO HAPPY Package // All of the rewards above, plus a DIGITAL DOWNLOAD of two newly recorded songs for MGOL!

    Less
    Estimated delivery
    11 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge US$ 40 or more About US$ 40

    MARY HAD A LITTLE TOTE BAG Package // Get tagged in a thank-you Facebook post by MGOL, receive a child-sized MGOL Tote Bag just the right size for bells, maracas, colored scarves and a tambourine AND get all of the rewards above.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Reward no longer available

    Pledge US$ 60 or more About US$ 60

    THE EARLY TO BED EARLY TO RISE Package // Be the first of your friends to own a MGOL Home Kit. Get a thank-you tweet or facebook post by MGOL, all of our updates, and become the proud owner of ONE MGOL HOME KIT!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 15 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge US$ 85 or more About US$ 85

    OLD MCDONALD HAD A KIT Package // You don't need a farm to get your own MGOL Home Kit! With a tweet, tweet here here, get tagged in a thank-you tweet or Facebook post by MGOL, receive exclusive backer-only updates and be the coolest parent around with your own MGOL HOME KIT!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 11 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge US$ 150 or more About US$ 150

    HUMPTY DUMPTY SAT ON A WALL Package /// Get a thank-you tweet or Facebook post by MGOL, receive one complete kit AND one signature BRIGHT GREEN HUMTPY DUMPTY FLANNEL BOARD CHARACTER with a FELT BRICK WALL and all our updates.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge US$ 200 or more About US$ 200

    GET ONE DONATE ONE KIT package // Get one kit for yourself and fund one kit to be given away to a low income family. Be tagged in a thank-you tweet or Facebook post by MGOL, receive exclusive backer-only updates.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge US$ 350 or more About US$ 350

    JACK AND JILL WENT UP THE HILL Package // There's no tumbling on this one! Get a copy of THE EARLY LITERACY KIT WITH DEVLOPMENTAL TIP CARDS autographed by Dr. Betsy OR 2 specially designed MGOL mugs, AND a thank-you tweet or facebook post by MGOL, one complete kit, AND exclusive backer-only updates.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge US$ 500 or more About US$ 500

    LITTLE TOMMY TUCKER SINGS FOR HIS SUPPER Package // You and TWO guests are invited to Join Dr. Betsy Diamant-Cohen in her home for dinner with her family in Baltimore. Does NOT include any other rewards, You are responsible for your own travel arrangements and costs.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge US$ 650 or more About US$ 650

    SIGNED ARTIST PRINTS /// Get a limited edition, signed color art print of a nursery rhyme character drawn by Celia Yitzhak, the MGOL illustrator. Once the campaign ends, you'll let us know which print you want. /// Does NOT include any other rewards.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge US$ 5,000 or more About US$ 5,000

    WE'RE SO HAPPY THAT EVERYONE IS HERE Package // Have Betsy come and do a full training workshop (domestic US travel included) t. At the end of the workshop receive 5 kits for participants to take home or give to friends.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge US$ 10,000 About US$ 10,000

    THE WHEELS ON THE BUS package /// Be mentioned prominently on the Mother Goose on the Loose website as a partner. Organize a preschool ASSEMBLY with Dr. Betsy. Betsy will visit the school of your choice (domestic US travel included) to do a Mother Goose on the Loose session live for children and teachers in a school assembly!

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge US$ 10,000 About US$ 10,000

    TO MARKET TO MARKET Package // Get a thank-you tweet or facebook post by MGOL, exclusive updates, be mentioned prominently on the Mother Goose on the Loose website as a partner, AND sponsor a 6 session Mother Goose on the Loose Program in Baltimore that will be run by Betsy. Kits will be distributed to each participating family (up to 15 families) to take home after the first 3 sessions.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)