Chanlyn's Soul fusion
Chanlyn's Soul fusion
Chanlyn's will be the first restaurant in Rochester, offering Soul Food infused w/other ethnic foods (i.e. Chinese, Italian, etc.)
Chanlyn's will be the first restaurant in Rochester, offering Soul Food infused w/other ethnic foods (i.e. Chinese, Italian, etc.) Read more
My name is Will Bell, and I run a private catering business in Rochester, NY.The creations that I prepare are Soul Food based with the infusion of all foods from many ethnicities including but not limited to, Chinese cuisine, Caribbean cuisine, Italian cuisine, European cuisine, and Greek cuisine.I have been cooking for more than 25 years and I absolutely love, love, love feeding people. At Chanlyn’s I cater everything from small weddings, family reunions, barbeques and even small intimate dinners. My excitement in cooking comes from the joy of watching others enjoy my meals and creations.I absolutely love putting smiles on people faces of those trying my meals and I enjoy keeping my guest excitedly awaiting my new and exciting dishes. When it comes to cooking, I think way outside the box in working to create the best dishes.
My love for cooking began when I was a young child, after school, I would hurriedly prepare meals for my parents before they came home from work. It would be years later that I would take classes at the French Culinary Institute of America, hone in on my cooking skills, and really begin to develop my passion. I later went on to college in Rochester, NY and graduated with my degree in Hospitality as well as Business. However, not before working at amazing restaurants in New York City, like Tavern on the Green, and Terrace on the Park.
The objective of this project is to secure seed money to take Chanlyn’s to the next level. I would like to transform my catering business into a still standing structure building. Here in Rochester, NY there is a noticeable missing presence of good Soul Food Restaurants and Soul Food Fusion restaurants do not exist in the Rochester, NY area. If you go to the South Soul Food restaurants are staples but that is not the case here Rochester, NY.
My objective is to make Chanlyn’s a staple Soul Food Fusion right here in Rochester, NY. What I have learned is that Soul Food is not only loved by Southerners and African Americans, it is a cuisine that is loved and enjoyed by many ethnicities; and there is nothing better than having your favorite meals infused with other meals. Chanlyn’s will cater to all, and many ethnicities will be able to enjoy an awesome dining experience at a great restaurant. Chanlyn’s will be a place where patrons will come with friends, family, or if they so desire, they can even dine alone; doesn’t matter how you dine; it will always be a great dining experience.
My strategy for taking Chanlyn’s to the next level is to launch this project on Kickstarter and PRAY that your kind pledges will help me secure enough seed money to renovate my restaurant location and begin putting smiles on the faces of many more food loving folks.This is what I plan to do:
1.) Complete final details for design; finalize & approve renderings
2.) Award the renovation contract to one of the three, previously quoted contractors
3.) Conduct a focus group restaurant tasting
4.) Advertise via several media’s including mobile devices, radio spot, local newspapers, Groupon and Living Social
5.) Announce Grand Opening
How You Can Help
In order to succeed at this project, I need your help. I have received three quote for the renovation and the average cost is $150,000. This money will be used to support the renovation only and I will use my funds to do the rest; I just need a little help to get this project finalized. Okay, maybe a lot of help.
So here’s how it works, I have forty-five (45) days to raise $150,000, that is one hundred and fifty thousand dollars. I want you all to know that every pledge no matter how large or small will help me reach my goal and whatever you can give will be greatly appreciated and rewarded. Also, if I fail to raise the full $150,000 within the 45 day project time period, then your pledges will not be processed and your credit cards will not be charged; but I will still be forever grateful for your help.
So there you have it; I thank you in advance for you kind support and be sure to check out the gift list as a token of my thanks for kind pledge.
Risks and challenges
I want you all to know that I take all of your pledges seriously and I don’t take your generosity for granted. Therefore so that you all could have full transparency of what you will be pledging towards and, in order to determine the best marketing strategies for the “next level” Chanlyn’s I had a full Strength, Weaknesses, Opportunity, Threats (SWOT) analysis completed. A SWOT analysis breaks down the good and bad points of a business concept against those of competitors in that market.
1.) Chanlyn's will be the first Rochester, NY based Soul Food Fusion restaurant.
2.) The concept is Very new to Rochester, NY
3.) Chanlyn's already has a loyal customer base
4.) Chanlyn's offers as "new" style food concept to Rochester, NY
Opportunities: Benefits For Chanlyn's
1.) Located near colleges and major businesses
2.) Chanlyn's will cater to an untapped market here in Rochester, NY
1.) Chanlyns is not new to catering but new being in a restaurant standing structure
1.) Competitors could open up in Rochester, NY area
- (45 days)