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Films on Fridges is a pop-up cinema coming to East London this summer and located directly adjacent to the 2012 Olympic Stadium.
Films on Fridges is a pop-up cinema coming to East London this summer and located directly adjacent to the 2012 Olympic Stadium.
51 backers pledged $7,050 to help bring this project to life.

About this project

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$7,050

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Hi! Thanks for taking the time to check out our project. Our hope is that together we can launch the most innovative and exciting pop-up cinema in London, giving you the opportunity to watch some of your favourite sports films beneath the glow of London's brand new Olympic Stadium.

Entitled 'Films on Fridges,' the project was inspired by the disappearance of East London's 'Fridge Mountain' - an enormous pile of discarded fridges which previously occupied the London 2012 Olympic site. The idea is to resurrect this industrial icon in the form of a playful and interactive outdoor pop-up cinema. 

Located adjacent to the London 2012 Olympic Stadium and constructed from re-purposed materials and discarded fridges, the cinema will screen classic sports films as a tribute to the area's Olympic destiny. We are currently working to screen films ranging from Rocky to Chariots of Fire to Cool Runnings - and many other sports classics. The dates commemorate the one year countdown until the Olympic Games, falling on the same dates as the 2012 Olympics, but in 2011. Over this period we will have 12 incredible screenings. The project aims to be an educational platform for the area's incredible industrial heritage, a space to showcase the area's vibrant creative energy, and an event that celebrates the upcoming London 2012 Games. 

We have been working really hard to make it happen - and it's all finally starting to come together - we just need a bit more money for the build and to cover hire costs. We have secured this incredible site location through our partners, H.Forman & Son. Students from London Metropolitan University have designed a site plan that we can't wait to build. We've been working on everything from finalising film licenses to securing the permission of the Environment Agency to use fridges. We have recruited students in Project Management, City Design, and Media and Communications to help make the event a great success. Your money will help fund the construction of the screen and bar as well as support the hire of equipment for the project. 

For those of you who simply love cinema, jump at any opportunity to show your face in London's epicenter of hip, are looking to get up-close-and-personal with London's Olympic site, or just want an excuse to celebrate the summer weather with a tub of popcorn, a good group of friends, and - of course - a plethora of booze, please help us make this project a reality by donating now!

Thank you, thank you, thank you.

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  1. Select this reward

    Pledge $10 or more About $10

    Our eternal love and gratitude. Thank you thank you thank you. Free hugs!

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    5 backers
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    Pledge $25 or more About $25

    If you pledge $25 or more, your name will be mentioned on the films on fridges website, because without you we could not make this exciting event happen. You will also get a LIMITED edition postcard of the event.

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    6 backers
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    Pledge $50 or more About $50

    If you pledge $50 or more, not only will you be mentioned on our website, but you'll also receive a LIMITED edition 'Films on Fridges' t-shirt

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    16 backers
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    Pledge $100 or more About $100

    If you pledge $100 or more, you will get all of the rewards mentioned above plus a LIMITED edition project poster signed by the team and a personal phone call of thanks and praise and be one of the first to secure a ticket to one of our 12 screenings (which we expect to sell out FAST)

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    8 backers
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    Pledge $500 or more About $500

    If you pledge $500 to our project, not only will you get a website mention, a t-shirt, and a ticket, but you'll also be given a tour of the site by our the project designers

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    Pledge $1,000 or more About $1,000

    If you are feeling particularly generous and pledge more than $1,000, we will give you all the rewards described above as well as DVDs of every movie we screen and a bottle of champagne to enjoy during one of the screenings

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Funding period

- (30 days)