About this project
Hi! Thanks for taking the time to check out our project. Our hope is that together we can launch the most innovative and exciting pop-up cinema in London, giving you the opportunity to watch some of your favourite sports films beneath the glow of London's brand new Olympic Stadium.
Entitled 'Films on Fridges,' the project was inspired by the disappearance of East London's 'Fridge Mountain' - an enormous pile of discarded fridges which previously occupied the London 2012 Olympic site. The idea is to resurrect this industrial icon in the form of a playful and interactive outdoor pop-up cinema.
Located adjacent to the London 2012 Olympic Stadium and constructed from re-purposed materials and discarded fridges, the cinema will screen classic sports films as a tribute to the area's Olympic destiny. We are currently working to screen films ranging from Rocky to Chariots of Fire to Cool Runnings - and many other sports classics. The dates commemorate the one year countdown until the Olympic Games, falling on the same dates as the 2012 Olympics, but in 2011. Over this period we will have 12 incredible screenings. The project aims to be an educational platform for the area's incredible industrial heritage, a space to showcase the area's vibrant creative energy, and an event that celebrates the upcoming London 2012 Games.
We have been working really hard to make it happen - and it's all finally starting to come together - we just need a bit more money for the build and to cover hire costs. We have secured this incredible site location through our partners, H.Forman & Son. Students from London Metropolitan University have designed a site plan that we can't wait to build. We've been working on everything from finalising film licenses to securing the permission of the Environment Agency to use fridges. We have recruited students in Project Management, City Design, and Media and Communications to help make the event a great success. Your money will help fund the construction of the screen and bar as well as support the hire of equipment for the project.
For those of you who simply love cinema, jump at any opportunity to show your face in London's epicenter of hip, are looking to get up-close-and-personal with London's Olympic site, or just want an excuse to celebrate the summer weather with a tub of popcorn, a good group of friends, and - of course - a plethora of booze, please help us make this project a reality by donating now!
Thank you, thank you, thank you.
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