Being a mum is tough and often so much of what we do, read and buy is for our little ones. We often get put to the bottom of the pile. But its so important that as a mum we take time for us, time to re-charge and time to just be us. So I've put together a Zine that is just for mums, all about mums and designed by a mum.
Who am I?
I am Emma and I am a designer, photographer and mum based in Lancashire, UK. I run an Etsy Shop and my own website creating mama and daddy merchandise. I set up Isabella and Us when my daughter Isabella was 4 weeks old and she is now 7 months old. After having Isabella I found the transition into being a mum tough and so Isabella and Us. was born. I wanted to help other parents celebrate the small wins and to promote positive wellbeing in parents too. So I started to design products to promote positivity.
This Zine continues my aim to promote positive wellbeing in parents and raise awareness of maternal mental health following on from the #iamwinningasamummybecause campaign I ran in May 2018. The aim of the campaign was to highlight mum’s mental health. 1 in 3 mum’s suffer from Post-natal Depression and most suffer in silence and 93% of mums feel lonely at some point. Maternal mental health is often swept under the carpet due to lack of support and the stigma attached to mental health.
Currently I offer a range of the products, including Mugs, Coasters, Greeting cards, Postcards, Magnets and Badges and I'm hoping the Zine will bring together everything I do here at Isabella and Us. and this is where I need your help!
Positive Wellbeing Zine for Mums
I am hoping that Isabella and Us. will be releasing their first Positive Wellbeing Zine this summer! Aimed at mums, new mums and mums-to-be this magazine is all about promoting positive wellbeing in mums. Made by a mum for mums!
The first issue is all about self-care which as mums we know is super important! Being a parent is tough and we need to make sure we take care of ourselves, make sure we have a break and spend quality time with our family and friends. This way we can be the best version of ourselves for our little people.
I am hoping that the Zine will be a massive success with the hope to produce one each quarter on a different area around motherhood - Conception, Pregnancy, Fourth Trimester and Motherhood.
The first Self-Care issue of the Zine will include a range of articles written by a selection of amazing and inspirational women, on topics such as Body Positivity, Mindfullness, Fitness and Affirmations. Along with some beautiful illustrations, a lovely recipe, some beautiful illustrations and a self-care planner.
The Zine will be available and both a Digital Download Version for you to read on your own phone, tablet or computer and as a Printed Copy too! All the articles are two minute reads making them perfect to fit round your busy schedule as a mum!
The Zine is A5 size with 40 pages of lovely articles, beautiful illustrations and much more.
Why do I want your help?
I want your help to make these Zine a reality! To be able to produce this would mean so much to me but I know just how many mums are going to love and benefit from reading the Zine!
I would love to do a first run of 100 copies of the Zine and thats why I am using Kickstarter to help raise the funds!
Each pledge will receive my eternal gratitude and I've hope I've included a range of rewards for every budget. There is a wide range of rewards available, from a massive thank you, a Printed Version of the Zine, a fabulous gift box and the chance to sponsor the Zine too!
There are also a couple of exclusive early bird rewards too!
All the rewards will be delivered to you before the end of September. If you cannot afford to pledge, please share with your friends, I really do appreciate the support.
Potential Stretch Goals
In order to help the Zine be as successful as possible, I have created a few extra items that will get produced if I reach the relevant stretch goals.
£240 - We'll be able to get another 50 copies of the Zine produced! (150 copies in total) - We've now hit this stretch goal!
£290 - We'll be able to produce a set of three A7 NEW Positive Affirmation Postcards (See the new designs below!)
£440 - We'll be able to produce a second issue of the Zine for November/December time - This issue will focus on Being a Mum.
Where will the money go?
If I reach my funding goal, I will be able to have a run of 100 Zines manufactured also fund the postage to send the rewards out to you and pay the Kickstarter fees too!
If is it is successful, I will be sending off my design and you will all be receiving little gifts of positivity very soon!
Risks and challenges
If this project is successful, the Zine and any products that have been unlocked from the stretch goals will be sent off to be manufactured as soon as the money is transferred from Kickstarter. Estimated lead times on these products are approximately two weeks once I have finalised the artwork and the money has been transferred from Kickstarter, but there is a risk that this may change due to turnaround time from the manufacturer. I aim to have all products with me and ready to send out by mid - end of September 2018.Learn about accountability on Kickstarter
- (30 days)