Being a mum is tough and we all need that little reminder that we are winning as a mummy and that we are doing amazing! This 'Winning as a Mummy' Pin is here to remind you that you are doing amazing!
Who am I?
I am Emma and I am a designer, photographer and mum based in Lancashire, UK. I run an Etsy Shop and my own website creating mama and daddy merchandise.
I set up Isabella and Us when Isabella was 4 weeks old and she is now 6 months old. After having Isabella I found the transition into being a mum tough and so Isabella and Us. was born. I wanted to help other parents celebrate the small wins and to promote positive wellbeing in parents too. So I started to design products to promote positivity.
This pin continues my aim to promote positive wellbeing in parents and raise awareness of maternal mental health following on from the #iamwinningasamummybecause campaign I ran in May 2018. The aim of the campaign and this pin badge is to highlight mum’s mental health. 1 in 3 mum’s suffer from Post-natal Depression and most suffer in silence and 93% of mums feel lonely at some point. Maternal mental health is often swept under the carpet due to lack of support and the stigma attached to mental health.
The hope of the pin is that it will help some mums out their to realise that they are winning and that by focusing on their Mummy Wins as a community that it can help to promote positivity and support other mums.
I've created this 'Winning as a Mummy' pin to remind mums that they are doing amazing and that they are winning each day. 'Winning as a Mummy' features on a range of the products I have produced, including Mugs, Coasters, Greeting cards, postcards and badges and I've been working on expanding this range and this is where I need your help!
Winning as a Mummy Enamel Pin
Why do I want your help?
Basically I want to produce my first ever pin!
One of the products on my list for Isabella and Us. is an enamel 'winning as a mummy' pin - the perfect way to remind mums to celebrate their small daily wins. Whether that is getting out of the house on time, having a hot drink, having a shower in peace or simply getting some 'me' time. So I've decided it's time to produce the 'winning as a mummy' pin and spread the positivity!
Winning as a Mummy is all about celebrating how we are winning each day and the #iamwinningasamummybecause campaign was run in May this year, getting mummies to share their wins and promote positive wellbeing in mummies. I think its so important to remind ourselves that we are winning!
The pin will be there to remind you just how amazing you are doing! The pins will also be the perfect gift for a new Mama, or Mama-to-be. The pin is a great gift on its own or with something else too!
The pins will be made from high quality soft enamel and will be approximately 38mm. The pin will be Gold and White with Gold metal outline with 1 butterfly fitting on the back.
Rewards - including the Mummy Wellness Cards and the Affirmation Cards.
Each pledge will receive my eternal gratitude and I've hope I've included a range of rewards for every budget.
There is a wide range of rewards available, from a massive thank you, to a pack of our Mummy Wellness Cards (a bit of positivity in a box), through to the Winning as a Mummy pin and even more of our Mummy Merch.
You can choose to receive one or two pins, a selection of our products or pledge without a reward. Keep an eye out for my stretch goals if I'm lucky enough to reach the target.
All the rewards will be delivered to you before the end of August and before the pin is released for general sale.
If you cannot afford to pledge, please share with your friends, I really do appreciate the support.
Potential Stretch Goals
In order to expand my range of 'Winning as a Mummy' products, I have created a few extra items that will get produced if I reach the relevant stretch goals.
£340 - A 'Winning as a Daddy' enamel pin will be produced. We've hit this stretch goal and the Winning as a Daddy will be being manufactured too!
Can we hit the next stretch Goals?
£480 - A 'Be Kind' enamel pin will be produced
£560 - Produce a set of 3 'Winning as a Mummy' A6 notebooks
Designs for the notebooks will be revealed soon!
Where will the money go?
If I reach my funding goal, I will be able to have the first batch of 100 pins manufactured (or 60 of each of mummy, daddy and Be Kind pins depending on the amount raised), produce and print the backing cards and also fund the postage to send the rewards out to you!
If is it is successful, I will be sending off my design and you will all be receiving little gifts of positivity very soon!
Risks and challenges
If this project is successful, the pins, backing cards and any products that have been unlocked from the stretch goals will be sent off to be manufactured straight away. Estimated lead times on these pins are approximately a month once I have finalised the artwork, but there is a risk that this may change due to turnaround time from the manufacturer. I aim to have all products with me and ready to send out by mid - end of August 2018.Learn about accountability on Kickstarter
- (30 days)