Varia is a collection of 6 pieces that can be mixed and matched to create 25+ pieces of furniture to save urban dwellers living space, time, and money.
This concept emerged while we were new to apartment living - fresh out of college, moving from place to place. We noticed that in the summers, there would be huge piles of old furniture sitting out next to the dumpsters, and we were ashamed to contribute to those piles every time we moved, but if we didn't, it was expensive and time consuming to move a bunch of stuff we didn't need.
Even if you’re not dealing with the pains of moving, versatile furniture is essential for compact urban living. As the average square footage of the typical apartment continues to shrink, we need furniture that can serve many uses throughout the day.
So we created a mix-and-match furniture collection creates 25+ uses to save urban dwellers space, time, and money.
*Calculations based on furniture of comparable quality (steel, solid hardwood) and a 400 mile move.
USE 6 PIECES TO DESIGN YOUR ENTIRE SPACE
WHERE'D THE IDEA COME FROM?
One day, we noticed that the seat of a barstool was the same height as the kitchen table legs...
And then we started noticing little shared dimensions like this all around our apartments!
The size of a queen headboard was the same size as the desk surface
The length of a desk was the same height as our full-length mirror
The length of two cutting boards laid side-by-side equalled the height of a barstool, which turned on its side was the same height as a coffee table.
Slowly the first Varia collection revealed itself, and Jamie started building prototypes in her studio apartment.
With these 6 pieces, you can create all this, and more!
The price of the furniture pieces in our rewards section includes the cost of manufacturing line startup fees. In order to make your pieces more affordable in the long run, we need to get our manufacturing line started up so we can order larger quantities at one time.
We are on kickstarter to get our first large-scale manufacturing run of 500 side tables and barstools, and to continue to do research and development on the tabletop pieces:
PLEASE NOTE that at this time, the larger table tops are still going through the process of research and development, and thus are not available for purchase during this round of fundraising.
Additionally, we are continuing to pursue IP protection options for the attachment systems, which require no tools.
When we reach $27,000, we will add the option of the Cubby to the VARIA production line!
Please review the following images to see what each reward option includes.
Thank-You Note and Stickers: $5
VARIA Water Bottle: $15
VARIA T-Shirt: $30
VARIA Tote: $59
Hardwood Top: $89
Steel Frame: $149
1 Frame + 1 Top: $199
1 Frame + 2 Tops: $259
2 Frames + 2 Tops: $399
VARIA Design Summit: $1,000
Watch this video to learn more about the 2019 VARIA Design Summit:
*Please note that Kickstarter only enables us to reach out to you to record your preferred size/finish for your reward once we are fully funded.
Risks and challenges
Designing a product line for the first time is a complicated undertaking - it requires a good understanding of materials and methods of construction, as well as a clear understanding of fabrication scheduling, and logistics.
Fortunately, Jamie works in the architecture industry, and Laura comes from the construction industry; both of us come from families of entrepreneurs. Together, we have a very comprehensive network of peers and mentors who continue to guide us through the trickier aspects of the design, production, and fulfillment phases of this project.
Despite this, there can often be delays in setting up a manufacturing line and hitches in logistics, especially when you're doing it for the first time. We are giving ourselves a very generous buffer period for fulfillment, with hopes of getting backers their pieces sooner.
The design of this product is purposefully simple, so that it's easy to build, easy to use, and very hard to break.
We are ready - help us take Varia to the next level!Learn about accountability on Kickstarter
- (30 days)