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The Hookie Do doesn't require any needles or glue to install hair extensions! Just hook! Finish in about 30 minutes!
The Hookie Do doesn't require any needles or glue to install hair extensions! Just hook! Finish in about 30 minutes!
1,001 backers pledged $52,468 to help bring this project to life.

About this project

Hookie Do: Hook Your Hair Extensions In Minutes, Not hours! project video thumbnail
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$52,468

1,001

The Problem

The Hookie Do will change the way you install hair extensions!
The Hookie Do will change the way you install hair extensions!
 

Wearing hair extensions is one of the best beauty secrets any person can have. It gives the wearer versatility in length, color, texture, and density and it also allows people to protect their natural hair from harsh styling practices that may involve heat and chemicals. 

Despite the convenience of having hair extenions, installing hair extensions isn’t convenient at all! The most popular ways involve sharp needles which can poke one’s scalp and glue which can damage both the extensions and the wearer’s natural hair. The process is also tedious and can take hours to install. A professional can usually install hair extensions in about an hour to two hours and their service can cost hundreds of dollars for just the installation!

Non-professionals who opt to save money by doing it themselves, often spend their whole day installing the hair extensions--- that means they take a whole day off of work, just to spend it away from their family and friends in order to do their hair.

“There has to be a better way…”

The Solution : The Hookie Do

The Hookie Do
The Hookie Do

The Hookie Do (TM) is a patent-pending hair extension apparatus that enables people to install hair extensions without any needle or glue! Made of flexible and light weight material, the Hookie Do features hooks on the outside and hair combs on the inside. 

How does it work?

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The Hookie Do has hooks on the outside and combs on the inside. Simply hook the wefts of the hair extensions onto the hooks, and you will create a new hair unit in minutes. With the combs, you will then clip the Hookie Do into your hair.

Youtube Tutorial

Hookie Do YouTube Tutorial
Hookie Do YouTube Tutorial
The Hookie Do clipped into one's head without hair extensions installed.
The Hookie Do clipped into one's head without hair extensions installed.

What color is it?

Currently the Hookie Do is only in the color black. With your support, by preordering your first Hookie Do, we will be able to add more colors as we invest profits into further research and development.

Does the Hookie Do work with all textures of hair extensions?

Yes!

How long will the average cap last?

The longevity of a Hookie Do is dependent on one’s care of it. On average, the Hookie Do should last for at least a year.

What size is the Hookie Do?

The Hookie Do is one size fits all.

How many combs are there?

The Hookie Do has 5 combs inside. They are strategically place to provide the most comfortable fit and most firm grip.

Is the Hookie Do bulky?

The Hookie Do does not appear bulky once the hair extensions have been installed and styled. 

How much natural hair leave out is required?

You should leave about 3x2 inches of leave out in the shape of a U. You also should leave out your edges.

How can you help make the Hookie Do the most  versatile and most natural looking method to install hair extensions? 

The proof that the concept of the Hookie Do works is proven in the video and the pictures on the Kickstarter. Clearly, you see the inventor wearing it and if you were to see her in person you would not have guessed that her hair extensions were installed in any other way than a sew in. It looks just like a sew in!

But do you want to see the Hookie Do in a variety of colors with a variety of options for leave out (u-shape, l-shape, no leave out)? Do you want the Hookie Do to have “absoloutely no detection” to the point where the Hookie Do itself (not the hair, but THE Hookie Do) looks like it grows out of your scalp? If so, please understand that this requires further research and development, which requires more money to hire engineers for prototyping. The Hookie Do cannot reach these steps without your monetary support. If you pledge at least 45 dollars you will be rewarded with a Hookie Do of your very own which works incredibly well and will save you money and time now. Your support will help lead to further innovative Hookie Do styles.

**The length of the wefts for hair extensions vary by company and thus we cannot garuantee how much hair you may need to get a full look. After testing virgin (unprocessed) hair we recommend 3 or more packs of hair, and after testing store bought non-virgin (processed) hair we recommend 2. Please note that you can skip rows of hooks giving you the choice of how full you want your hair style to be. Generally you should focus on making sure the middle and top sections are the most full. The lower back does not have to be as full because the lower back will be covered by the layers of hair above it. The brown hair showed in the video was three packs of virgin hair, and some rows were skipped--- still the hair style looked full! The blue and pink hair style was 2 packs of hair.**

Why is The Hookie Do better than other methods?

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Hair extensions installed onto the Hookie Do
Hair extensions installed onto the Hookie Do

FAST INSTALL

Hooking hair extensions onto the Hookie Do takes about 30 minutes!

The first time you install hair extensions to your Hookie Do should be the longest. That’s because you are learning which way you should hook your wefts (some areas you may want fuller than others). After you have familiarized yourself with which pattern you want to follow, it should be faster for you to hook your wefts. After you have finished just clip in the Hookie Do and blend it with your natural hair!

Quick Uninstall!

Just unclip the combs of the Hookie Do from your hair and then unhook the wefts from the hooks. Literally it takes seconds!

Easy!  

It is so easy to install hair extensions to the Hookie Do that even a child can do it. Again, just take the weft hair extensions and hook! Learning how to tie shoe laces is harder. 

Allows you to enjoy hair extensions from all of your favorite hair companies!

Other methods that claim to expedite the process of installing hair extensions often (if not always) require that you also wear the hair of the said company (because the method is incorporated with the hair, ex. clip-in extensions or a wig) . This dramatically limits your options of what type of hair extensions you can wear! With the Hookie Do you can still enjoy your favorite weft hair extensions no matter what company they are from!

NO NEEDLE! NO GLUE! JUST HOOK!

The Hookie Do does not require any needle or glue to install hair extensions. No more poking your scalp and fingers with needles! No more ruining your natural hair and expensive hair extensions because of messy glue. 

And if you are a parent with a small child, no more worrying about losing a sharp needle and double checking to see if you have safely put it away. Throw away the needles!

Just hook your extensions!
Just hook your extensions!

One Hookie Do leads to Infinite Amounts of Hairstyles !

Switch Your Color Up!
Switch Your Color Up!

The Hookie Do is so easy, quick, and convenient you can literally install one set of hair extensions, uninstall the same set of hair extensions, and install new hair extensions in one day... actually you can do that multiple times throughout the day.  

Have you ever found yourself not being able to color your hair extensions the color you want because of a job? With the Hookie Do you can wear a conservative hair color at work, and then switch to a bright beautiful non-traditional color such as pink or green when you're off. 

Perhaps you may not want to do this everyday, but you will always have the option and having options is never a bad thing!

One Hookie Do will save you hundreds of dollars!

With the Hookie Do you can make your own units!
With the Hookie Do you can make your own units!

The Hookie Do cuts the amount of money someone pays for an install dramatically. Some hair stylists charge as low as 50 dollars for a sew in or quick weave but most charge $100 or more. This affords you only ONE installation!

With the Hookie Do you just pay ONE time and install and uninstall extensions as many times as you like. NO NEEDLE! NO GLUE! JUST HOOK! 

How will the money be used?

Full hairstyle with the Hookie Do
Full hairstyle with the Hookie Do
 

Fulfill Orders

First and foremost the money raised for this project will be used to fulfill all orders! The Hookie Do has been in research and development phase for 2 years and we finally have a working prototype. If the goal is met, we can start production to deliver everyone their Hookie Do immediately!

What happens after all orders have been fulfilled?

After all of the orders have been fulfilled, extra money will be used to introduce new styles of the Hookie Do to keep up with the trendsetting hair styles of today! The Hookie Do cannot further develop into the absolute best, versatile, and undetectable method of hair extensions installation without your support today! Ifyou pledge at least 45 dollars you will receive your very own Hookie Do which clearly works as a great and convenient way to install hair extensions! 

About the creator

Demajali West, Georgia State University 2014
Demajali West, Georgia State University 2014

My name is Demajali West and I am the inventor of the Hookie Do! Since being a small child I have always been interested in entrepreneurship and have spent many hours thinking of concepts and solutions for products and businesses.

2 years ago I found myself frustrated over the amount of time it took to install hair extensions. I also found that installing hair extensions myself was my only choice because getting them professionally installed was too expensive for me. I wondered how could I make this process faster and easier. 

After weeks of brain storming, I finally realized that the wefts of hair extensions can easily hook on... hooks! Taking that idea and combining it with an idea of a u-part wig, I was able to create the Hookie Do!

Life hasn’t always been hard but neither has it always been easy, and despite it all I find happiness in “evolving” my mind and spirit. I like to build on top of things, I like to “create”, and I like to see things go from an “idea” to “actual product.” Contributing to something that “grows” is one of the happiest things you could ever do for your soul.

I thank each and every one of you all for visiting my Kickstarter and considering funding my project. I’ve spent hours smiling over the Hookie Do and thinking of its possible success. I have also spent hours crying over it, stressing over it, and losing sleep only to be comforted by small milestones which remind that all of it has been worth it. I am ready to share Hookie Do with the world!

Risks and challenges

I feel like the risks that are involved would be on the manufacturing side and shipping the Hookie Dos to my warehouse. I believe though that these will be avoided because the manufacturer that I am working with has manufactured many different-- often medical--- products for decades. So I have full confidence in them.

I am also happy to report that if my order from the manufacturer is wrong, I will receive a full refund. So I do not have the risk of having to "eat" malfunction orders. I have been working with a company based in Florida.

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FAQ

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    Thank you! You will not only get a twitter shout out but you also will be sent our newsletter! This means so much and I truly appreciate the support!

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    Pledge $45 or more About $45

    Super Duper Early Bird Special: With a $45 pledge you will be one of the very first people to ever have the Hookie Do as you will receive ONE Hookie Do. Your hair extensions installations will take minutes, not hours and you’ll be able to hook your hair extensions up as much as you like! Thank you!

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    Pledge $55 or more About $55

    Super Early Bird Special: With a $55 pledge you will receive ONE Hookie Do. No more achy arms and shoulders when trying to install hair extensions yourself! No more paying hundreds for an install! Thank you!

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    Pledge $65 or more About $65

    Early Bird Special: With a $65 pledge you will receive ONE Hookie Do. The Hookie Do is so easy and convenient that you will never have to compromise your hair because you got caught between a 5 p.m. traffic jam and an 8 p.m. dinner date. Thanks you for your support!

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    Pledge $75 or more About $75

    With a $75 pledge you will receive ONE Hookie Do! Trust us, it's going to be the easiest install of hair extensions you have ever had! Thanks you for your support!

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    Early 2 x MVP Special: With an $85 pledge you receive TWO Hookie Dos! Keep your hair extensions in constant rotation!

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    Pledge $100 or more About $100

    With a $100 pledge you will receive TWO Hookie Dos! Yes, with the Hookie Do you can create two full hairstyles in just about an hour!

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    3 x MVP Special: With a $120 pledge you will receive THREE Hookie Dos! Yes, THREE!

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    Pledge $400 or more About $400

    MVP Legend Special: You will receive 10 Hookie Dos! A personal letter from its creator, a twitter shout out, an Instagram shout out, and you will be listed as a MVP Legend in the packaging of the first orders.

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Funding period

- (30 days)