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$16.00 pledged of $500,000 goal
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$16.00 pledged of $500,000 goal
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About

I want to start a Vegan drive-through chain. Here's why.

I turned vegetarian about 10 years ago when I first saw the documentary "Supersize Me". That was the first time I was exposed to the realities of how animals are treated in the food industry, and the effect that animal products, especially fast-food animal products, had on the human body. So I went vegetarian, and was comfortable doing that for a while. That is, until I saw the documentary "Cowspiracy". All my adult life, I had always heard about how fossil fuels are what drive global warming, deforestation, ocean acidification, etc. I mean, I care a lot about the environment, especially animals. But not only that, I care about being a good steward of the planet that future generations of humans and animals will hopefully live in. So it came as a huge shock to me to find out that I had been lied to about what exactly is the main cause of climate change. All this talk about fossil fuels, and it turns out that livestock production--one industry--is responsible for more greenhouse gas emissions than all of transportation--cars, trucks, trains, ships, air, etc.--COMBINED! My whole life I was told to get an electric car, to use power saving lightbulbs, and to conserve energy, when none of that even addresses the main cause of the thing that's destroying our planet. Livestock production--meat and dairy--is the world's single greatest problem. It is absolutely no exaggeration to say that if everyone in the world went Vegan, climate change would stop. Period. When I found that out, I went vegan that very same day, and I've been a vegan evangelist ever since.  The problem is, most people aren't like me. Most people aren't willing to make a life change unless there's almost an unnoticeable effect. For me, I try to live by the philosophy of being the change I want to see in the world. So when I found out that I was contributing to the biggest problem this planet is facing, in the biggest way possible, I stopped. 

Here's an infographic that explains how livestock production is the biggest problem in the world:

 So I learned about this horrible reality, and went vegan as a result. I thought that if everyone just learned the facts like I did, then they would change too! Boy was I wrong. Through all my efforts, only four people that I know became vegan, and one became vegetarian. What I realized is that I'm not a follower, and neither are vegans. The problem is, most people are followers. Which is why I came up with the idea of starting a vegan fast-food chain. My goal is not to make people have healthier diets. My goal is to make a fast-food chain that's as widespread and accessible as McDonalds, but that only sells vegan food. People don't want to give up animal products in their food. What I want to show them is that they don't have to "give up" their favorite food. When I first went vegan, I tried store-bought vegan cheese. Disgusting. Then I tried home-made vegan cheese recipes. It's like eating snot. I didn't turn vegan for health reasons. I just wanted to help save the planet. So I made a vegan cheese that's super oily and delicious. Voila! I started making it all the time, and bringing it to parties and to restaurants. I would share it with my friends. I'd order Pizza Hut with no cheese, and put mine on top, and some of my friends liked THAT cheese EVEN MORE than the Pizza Hut pizza. Then came Christmas, and I made a vegan cheese dip, and served it without any of my family knowing it was vegan. Everyone loved it, and asked me how to make it. That's when I realized that the problem with a lot of vegan food is that it's too healthy. I mean I know that by default, a vegan diet is going to be healthier than an omnivorous one. But you can make vegan imitations of things, and make them just as good/unhealthy as their non-vegan counterparts. Americans love their unhealthy fast-food in all of its deep-fried, cheesy goodness. Why not make the food that's just as good, but not wreak havoc on the world at the same time? That's the goal of my restaurant idea. I want to serve greasy pizza (and also deliver it!), mozzarella sticks, onion rings, carnitas, doughnuts, tri-tip, bacon, and every other comfort food you can think of. My hope is that this will make it easier for people to go vegan. Most people want to protect the environment. Bernie Sanders made that one of the pillars of his campaign, and he almost won the presidency. People just don't want to give up pizza and mozzarella sticks. Well, if they had the opportunity to do both AND SAVE MONEY (because vegan food is cheaper, contrary to popular belief), then I think they'd jump on board. 

Risks and challenges

I anticipate that there will be the same kind of hold ups that are typical with building a new restaurant. There's all kinds of city and health codes, etc. Fortunately, since vegan food isn't nearly as perishable, the health codes shouldn't be a problem. I have experts on my team who have successful restaurant chains already, who can help me through the process.

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- (60 days)