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A very real fake magazine from some of the writers behind Saturday Night Live, The New Yorker, The Onion, Adult Swim, and more.
313 backers pledged $6,666 to help bring this project to life.

About

Fortunate Horse Magazine: Issue #2: Mister Cigarette project video thumbnail
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$6,666

313

Update: All backers at the $8 level and above will get a secret invitation to our release party in the NY area when the magazines get printed. Put your party pants on.

This Machine Makes Fake Magazines

Fortunate Horse Magazine is a collective of comedy writers and designers who create absurd, surrealist fake periodicals and plant them in the real world for unsuspecting people to find and delight in. 

Our newest issue is called Mister Cigarette, and we need your unique skills to make it happen.

Mister Cigarette is complete. It's been written and designed, the cover is locked in, and is ready to go the printers. But a Fortunate Horse project doesn't really exist until it's out in the real world. These magazines are meant to be left behind, secreted, installed, and injected into normal, everyday places as if they were actual, published magazines. For that, one needs access to as many real places as possible. We don't have that, we're just a small team. But you reading this, you out there in a place we can't reach, you are the missing ingredient.

By backing this project and receiving your print edition of Mister Cigarette or the original Fortunate Horse Magazine you are becoming a player in a grand project to make the world more absurd, more interesting, more fun.

If we work together, we can get these things in volcano-science base camps, the attaché cases of rich and debauched thrillionaires, that secret sewer beneath the obvious sewer where all the real weirdos live. All this is possible, but only if you climb aboard. Come and join us in the fight to cover the face of the earth in stupid fake magazines

Wait, what?

just a little taste of Fortunate Horse classic. yes, that's Ginuwine
just a little taste of Fortunate Horse classic. yes, that's Ginuwine

Our new issue, Mister Cigarette, is a lifestyle magazine in the vein of  Maxim, Esquire, and Cigar Afficianado, but for awful men who smoke and love cigarettes. Within its yellowed pages you'll find:

  • Infographics detailing the hippest new ways to hold cigarettes in your hands
  • A 3-page celebrity profile of Donnie Wahlberg
  • Fashion!
  • A gritty exposé from an undercover journalist taking you inside the dangerous underground of Russian tobacco substitutes.
  • An advertorial for jet ski trailers
  • Fake ads for real things, real ads for fake things 
  • And we catch up with the Red Hot Chili Peppers to find out what those guys have been up to. Stay crazy, Peps!

This is How We Do It

  • You back the project and receive a beautifully printed hard copy of the magazine, or hey a couple of magazines, treat yourself.
  • Place them somewhere a reasonable person might expect real magazines to be. OR somewhere no one would ever expect a magazine to be, like in a chest at the bottom of the ocean, or an old baby's crib inside an abandoned psychiatric hospital.
  • Go home and enjoy the copy you saved for yourself because you got two. OR if you can, film or photograph a stranger reading it. It's amazing. We've seen people struggle with these things for way too long, then call over strangers to ask them if this magazine is real, then put the magazine in their purse and take it home after they picked it up off the subway floor. 

So Can I Get A Tshirt?

look at these two beautiful idiots dance
look at these two beautiful idiots dance

No, no tees. All our rewards are designed to get these actual, ridiculous things into your hands. You having these magazines to do with them what you will is the point of the project. No tshirts. No postcards. Only joy. Only fake magazines.

the top tier reward let's you design your own 10pack of fake magazines
the top tier reward let's you design your own 10pack of fake magazines

Wait, who?

We are a collective of dedicated goofballs in New York City. The folks behind Mister Cigarette and Fortunate Horse have also written for Adult Swim, The Onion, Saturday Night Live, The New Yorker, Funny or Die, McSweeney’s, The UCB, Above Average, The Onion News Network, and Pendulous Breasts Quarterly. Among us are the writers of @chillsitch and the creators of skull graphic tees, the emouija board, spooktacular sounds, and countless other gigs and gags. 

Has anyone seen the new issue and had their reaction filmed?

Yep.

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Risks and challenges

A fire at the printers. The collapse of the US Postal Service. Death. Always death.

Always.

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Support

  1. Select this reward

    Pledge $4 or more About $4

    ~~The Least You Could Do~~

    PDF OF ISSUE #1 (Fortunate Horse)
    This economy, right? Don't worry, we got your back. Even at this, the LOWEST backing level, you'll get a beep-boop digi-copy of the eponymous Fortunate Horse Magazine.

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  2. Select this reward

    Pledge $8 or more About $8

    ~~The Least You Could Do: PLATINUM TIER~~

    PDFs OF BOTH ISSUES #1 and #2
    Now it gets interesting. Here on the platinum tier of minor involvement you'll receive e-copies of Fortunate Horse AND Mister Cigarette. Hey, it's good to be king ;)

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    25 backers
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    Pledge $12 or more About $12

    ~~ONE OF US~~

    This is it, you get the actual thing you're backing. You'll receive a full color, beautiful PRINT EDITION OF ISSUE #2 (Mister Cigarette). Enjoy it for yourself or foist it upon the gormless public. Up 2 u, friend.

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  4. Select this reward

    Pledge $24 or more About $24

    ~~SSSSSMOKIN'~~

    TWO PRINT EDITIONS OF ISSUE #2 (Mister Cigarette), one for keeping and one for secreting away in a public library's periodical section maybe.

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    17 backers
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  5. Select this reward

    Pledge $24 or more About $24

    ~~CATCH 'EM ALL~~

    For the completist, ONE PRINT EDITION EACH OF ISSUE #1 (Fortunate Horse) AND ISSUE #2 (Mister Cigarette). "What a menagerie!" a weirdo might say.

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  6. Select this reward

    Pledge $24 or more About $24

    ~~ANTIQUING~~

    For the Luddite, TWO PRINT EDITIONS OF ISSUE #1 (Fortunate Horse). Maybe cigarettes gross you out. Maybe you like old stuff. I don't know. I don't know you.

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    2 backers
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  7. Select this reward

    Pledge $44 or more About $44

    ~~MANIFEST DESTINY~~

    TWO PRINT EDITIONS EACH OF ISSUE #1 (Fortunate Horse) AND ISSUE #2 (Mister Cigarette). "Be fruitful and multiply." - a Bible probably.

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    14 backers
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  8. Select this reward

    Pledge $99 or more About $99

    ~~BIG 'N' TALL~~

    TEN PRINT EDITIONS OF EITHER ISSUE, in any combination you'd like. They used to call people like you magnates. Maybe you wanna put these ten beauties on the shelves of your hip indie book store, or maybe you want to sneak a crate-load into the secret Vatican archives. We make our own fate, do we not?

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    7 backers
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Funding period

- (28 days)