Update: Wow! Thanks to fantastic support from a bunch of amazing individuals, we've reached our goal with days to spare!
But our fundraising campaign is not over yet! With a little over a week left, we're hoping that even more backers will love the idea of Mother Juice and will help us exceed our goal. Every extra dollar above our goal will help us purchase the capital needed to get rolling - including truck and kitchen equipment - and will enable us to bring fresh juice to the streets of Boston more quickly. And don't forget, we have a fun new referral incentive for everyone who refers a new backer: a set of postcards featuring lovely juice-themed photographs. Here's to fresh juice!
Check Out What People Are Saying About Mother Juice:
Mother Juice. Who Are We? Mother Juice is a start-up juice truck based in Boston, MA. We are Massachusetts grown and proud of it. We use local, seasonal, and organic produce to make fresh juices, smoothies, and other tasty treats. Our menu is a work in progress that continually evolves to feature the most healthful and flavorful ingredients of the day. We offer a nutritious and delicious addition to the city’s burgeoning food truck community, connecting Bostonians to their neighborhood farmers with every juice we make.
Mother Juice. Garden to Glass. At Mother Juice, the menu changes weekly. We follow five steps to create food that reflects what is best for our bodies and the environment. It's the freshest of the fresh and it's delicious
Step 1. Buy fruits, vegetables, and herbs from Massachusetts organic farms.
Step 2. Create an interesting and innovative menu that features the week’s harvest and spotlights the farms that partner with us.
Step 3. Supplement each week’s local bounty with organic produce that is not native to Massachusetts (i.e., citrus).
Step 4. Make and sell fresh juices and smoothies at Boston area food truck locations, festivals, and farmer’s markets. We will use the Norwalk Hydraulic Press Juicer -- the Rolls Royce of juicers -- which extracts more juice from fruits and vegetables than any other juicer on the market.
Step 5. Use the pulp leftover from juices to make and sell fresh baked goods, fruit leathers, fresh fruit sorbets, and popsicles.
Mother Juice. Why We Heart Boston. Boston is the perfect home for Mother Juice. We take pride in our community and recognize that Bostonians value businesses that fuel the city’s economy by using local inputs. Massachusetts has more than 8,000 farms, nearly all of which are small and family-owned and production of organic fruits and vegetables has more than doubled in the past decade.
Whether it is on their bikes or on foot, Bostonians are health conscious city dwellers who like to get outside and move. With people on the streets and on the go, the food truck community has gained incredible support from community members and local government, expanding from only a handful of trucks a couple of years ago to approximately 20 today. That said, Boston’s food truck industry is still small compared to those in other innovative cities and it is well-suited to add a healthy, local, and vegetarian truck to its fleet.
Mother Juice. What Have We Been Up To? Boston’s food truck program requires its kitchens on wheels to acquire several permits before trucks are allowed to hit the streets. We have worked with the director of Boston’s food truck program to satisfy the majority of these requirements, including ServSafe certification, AllergenAwareness certification, business plan approval from the Board of Health, and a lease agreement with a commercial kitchen. We have also developed relationships with local farmers who are excited to partner with us and have gained support from the directors of Boston are farmers market who are ready to welcome Mother Juice to the scene. We are incorporated in Massachusetts and have started the trademark application process.
Mother Juice. What's Next? Before we can hit the streets and start juicing, Mother Juice needs a truck and some additional funds to cover initial variable costs. And that is what brings us to kickstarter.com. We are asking for your generous support to help us buy a used food truck and outfit it with new commercial juicing and smoothie equipment. We estimate that the truck, equipment updates, and associated permits will cost $11,000. We are seeking an additional $2,000 to finance 3-months of rental space at a commercial kitchen. We are incredibly grateful for your support and have been humbled by the tips, help, and positive feedback that we have received in our efforts to get Mother Juice off the ground.
We would love to talk to you about well, anything. Advice, juice suggestions, you name it -- get in touch with us at firstname.lastname@example.org or call us at 617-435-2201. Find us on Facebook or twitter @mother_juice.
THANK YOU. THANK YOU. THANK YOU. THANK YOU. WE COULD NOT DO IT WITHOUT YOU. And let's hope that the next time we see you this summer, we'll be serving you something fresh, local, and 100% delicious from the Mother Juice Truck. LOVE, Claire & Ellen.
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