We started RELIQUE in a small New York apartment in April 2011. We wanted a more creative outlet in our lives and began to hand make and sell simple lingerie on Etsy. The fabrics are hand dyed by us to create unique pieces which means no two are the same. We had great success in our sales and sold to many countries outside of the US including Japan, Australia, Italy, The Netherlands and more! We want to continue our success and take our brand off Etsy to produce more product and see where we can go.
Our goal is to show in the Lingerie Journal’s Designer Showcase which has teamed up this year with the UK’s Lingerie Collective in February 2013 during market week.
Since deciding to take this step we have met with the showcase director and a marketing expert to discuss our path leading up to the show. Designs have been finalized, we are currently doing dye trials, and getting the first samples made for our photo shoot scheduled for January. Once the photo shoot is completed we will start editing and working on the layout for new lookbooks, make media and press kits, work on line sheets for potential buyers, and promote the new collection to the media and public.
As you can see we have much to do and really need your help! Your donations will be used for:$2500 Showcase Entrance Fee
$250 Fabric Dyeing Supplies
We are so excited to share our project with the Kickstarter community! We cannot wait to move forward with our brand and couldn’t be more happy to have you as part of it. We would love to hear from you if you have any questions! Check out our links below to get to know us better and keep your eyes peeled...Fall 2013 lookbook coming in January!!
Video: Pietro Cocco
Photos: Nicole Carson
Risks and challenges
A challenge we may come across while completing our project is timing to finish every little thing before the show. Both of us have full time jobs so we are creating this business in our spare time. But as we stated above we have a day to day plan as to when everything needs to be done and are very motivated about getting this business launched. Thankfully we both have strong connections in the fashion industry that we can rely on too.
Another challenge we will face each season is that we are very adamant about keeping our products made in the USA. We both have seen the closing of factories in the garment district in NYC due to companies moving their production overseas. In order to keep our products made here we have to be really creative with our costing but at the same time not lose our vision and aesthetic. By keeping costs down in other departments we will be able to keep our production here in NYC. Fortunately we both enjoy fabric dyeing and creating new patterns so we can take care of this part ourselves. Chelsea is also a professional pattern maker so these expenses will be kept in-house and used in other areas like NYC production.Learn about accountability on Kickstarter
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