About this project
To assist farmers and agricultural workers who are in need by bringing to market their exceptional Palestinian organic extra virgin olive oil. These crops are carefully sown and often tended to on family-owned land passed down for generations. The farmers and agricultural workers endure poverty and daily injustice on account of military aggression and economic isolation. Our goal is to not only raise awareness of their unique situation, but to introduce their products into a broader market. This will help raise them out of poverty while ensuring their traditional way of life remains viable for generations to come.
Hi, I’m Jenny, a proud first generation Palestinian-American with a family history that dates back over 300 years to the farmlands of Palestine.
It’s been a dream of mine to start a project like Harvest Peace ever since I was a child, when my father would tell me stories about the community dinners, weddings, and impromptu gatherings that once took place around the olive groves in the West Bank city of Ramallah. Although my family’s groves have been destroyed in the region’s longstanding military conflict, there remains a great and vibrant optimism among the many families whose groves still stand today. Home to some of the oldest, most flavorful olive trees in the world, my hope is to preserve and nourish this source of generational abundance that is woven into the very fabric of so many Palestinian lives.
Harvest Peace certified organic and fair trade extra virgin olive oil is cultivated by Palestinian farmers and families the same way it has been for centuries.
The olives are carefully cold pressed immediately after picking and the olive oil is stored underground in stainless steel drums to maintain its fresh, delicate flavor and well-balanced, medium body.
Through partnerships with both Canaan Fair Trade and the Palestine Fair Trade Association, we’re able to ensure just compensation for workers and robust quality oversight at every stage of production. In addition, we believe so strongly in the benefit of olive oil production to the people of Palestine we’re dedicating a portion of the proceeds for every bottle sold to replanting olive trees in the region.
By supporting this project, you will be raising awareness of the plight of Palestinian farmers, while providing direct material assistance that will help raise them out of poverty and ensure their traditional way of life remains viable for generations to come.
We need to raise $25K, which is the minimum amount required in order to place our first order. Here is a breakdown of how that money will be used:
- Placing the first order (1 pallet)
- Shipping from Israel to New Jersey
- Obtaining USDA Organic certification
- Shipping from New Jersey to California
- Proper storage
The olive crop accounts for an estimated nearly 45% of the cultivated land in Palestine, and can reach almost 19% of the country’s agricultural output. (Agriculture alone represents nearly 25% of Palestine’s GDP.) Some studies suggest that 100,000 families depend in some way on the olive crop—whether through sales revenue or the everyday consumption of the olives and olive oil. On average, Palestinian farmers face drastically low wages and some of the highest poverty rates in the world; even a modest increase in revenue, and the implementation of fair trade practices, can make a life-changing difference.
Please join me in this effort to raise the living standards of hardworking farmers and help bring peace and opportunity back to Palestine.
Risks and challenges
The biggest challenge of Harvest Peace is the current regional conflict. Palestinian farmers have limited access to their groves, reducing much needed tending and harvesting time. Political realities in Palestine severely inhibit farmers ability to freely trade their products. In addition, since 1967 over 800,000 olive trees have been destroyed in the region, greatly reducing growing areas. We have mitigated these risks through partnerships with Canaan Fair Trade, and the Palestinian Fair Trade Association. In addition to ensuring farmers receive fair prices for their oil, these organizations navigate the red tape of exporting to various destination countries. We have also partnered with Trees for Life to help replant destroyed trees, ensuring future harvests for years to come.Learn about accountability on Kickstarter
Support this project
- (30 days)