Lucky-Oh Horchata - "The Beverage Supernova"
Lucky-Oh Horchata - "The Beverage Supernova"
The best tasting, most versatile drink you will ever have. Lucky-Oh can be enjoyed morning, noon, or night!
The best tasting, most versatile drink you will ever have. Lucky-Oh can be enjoyed morning, noon, or night! Read more
About this project
Thank you for joining us on Kickstarter! We are very proud to present Lucky-Oh Horchata, this is our story.
Horchata is an all natural, caffeine free, un-carbonated beverage that is absolutely delicious. It's primary ingredients include rice, cinnamon, and vanilla, but it is made in many different ways in many different countries. In fact, horchata dates back more than one thousand years and it has been referred to as the drink of the Gods!
"The Beverage Supernova"
So why is Lucky-Oh referred to as "The Beverage Supernova"? Quite simply, you can enjoy Lucky-Oh anytime, anywhere, with anyone, and anything!
Anytime: Lucky-Oh is so light, so refreshing, and so tasty you can enjoy it morning, noon, or night.
Anywhere: Reach for the sky, push yourself past your personal horizons, or re-live the most treasured moments in your heart - "Everywhere you go...Lucky-Oh"
Anyone: Lucky-Oh is our special horchata recipe based on traditional horchata ingredients......with a little twist! Lucky-Oh is 100% all natural and is a great energy source and hydrator. It is not carbonated, caffeinated, and it is dairy free. You can feel confident sharing Lucky-Oh with your kids or grandparents.....and anyone in between.
Anything: Lucky-Oh is so versatile and delicious you can pair it up with your favorite foods. It goes great with breakfast, lunch, dinner and anytime in between. It is that versatile! It is also a phenomenal mixer. Pair it up with your favorite vodka, rum, whiskey, flavored liqueurs, and just chill!
"The 4 P's"
So where will your contributions Go? The funds raised from Kickstarter will flow into the 4 P's of Lucky-Oh:
Promotion: A portion of the funds will be used for advertising, schwag, marketing promotions, and multi media.
Place: A portion of the funds will be used for warehousing, shipping materials, website, and customer care initiatives.
Pricing: A portion of the funds will be used for bulk manufacturing so we can offer Lucky-Oh at the best price possible.
Product: A portion of the funds will be used for trade-marking fees, testing fees, ingredient sourcing, branding, legal counsel, and other ancillary expenses associated with Lucky-Oh.
The Lucky-Oh Model
Lucky-Oh will be self-distributed, promoted, and managed to begin. We will employ a robust website, maintain a healthy inventory, and empower the best of the best...Lucky-Oh ambassadors. Our ultimate goal is to partner up with distributors, wholesalers, and food chains to bring Lucky-Oh to every state, restaurant, bar & grill, grocery chain, school district, liquor and conveniece store in the U.S.
With your donations, we will be ready to launch Lucky-Oh in the first quarter of 2014. Please take a moment to consider our package offerings and we hope you can be one of the very first to enjoy Lucky-Oh with your loved ones.
And remember...everywhere you go...Lucky-Oh!
Risks and challenges
When launching a new product to market such as Lucky-Oh, there will be some obstacles along the road such as meeting minimum order quantities, individual state regulations, and production schedules.
Minimum order quantities: The minimum order quantity for cans and production of those cans is 205,000. That is a lot of cans! Most of the funds generated from our campaign will be dedicated to the first order run. In addition to the Kickstarter funds, we have invested our capital to make sure Lucky-Oh gets to market in 2014.
State Regulations: Every state has its own regulations in regards to beverages and packaging. We are diligently working with our vendors to understand and meet all mandatory regulations so that we are in compliance and ready to ship coast to coast in 2014.
Production scheduling: Depending on what kind of volume is needed to meet demand, the scheduling of production will not be predictable to start. However, we have a minimum stock level established that should pre-empt any shortages until we can replenish to full capacity. We are also entertaining multiple production facilities to better facilitate delivery from coast to coast.Learn about accountability on Kickstarter
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