"The important thing is to have good water in the well,"
We live in different times, changing times, where we usually forget in the speed of things to Balance our lives and our times, we think the problem is in the technology and all the extra information suddenly we dive in everyday... But in reality they're blessings; if we know how to balance our times around them ... And the's what this watch represent: A gentle reminder, that half of every hour is yours to live, to enjoy and to discover something new... Then, you can comeback with full concentration to do "what you have to do" in the other half ... and you'll see the difference in your performance.
Here couple of videos from TED helping our cause:
The Idea started when We've met our friend Al, and he had an old bandage on his fancy watch!!
Which had a very deep and interesting story behind it... a story which must be told... a lesson which must be shared ...
As designers, we decided to take it further ...
Early drafts in Photoshop:
And after a lot of arguments, We moved to the 3D and CAD designs:
visit our website for more: http://www.timedifferently.com
We wanted to manufacture it locally, so we hired a local CNC mills and lathes shop in Brooklyn.
The case was made of a thin stainless steel layer, attached by a heavy pressing machine to a laser cut base. Then, hand brushed to have the final smooth brushed feeling. We're using this process to keep the watch as light but strong at the same time. for the rose gold version, we picked heat treated stainless steel sheets so the rose gold color doesn't fade with the time.
For the strap, we hand picked it from a local artisan shop here in NY... To guarantee that soft feeling of the natural leather...
Simple classic full round stainless steel case.
Comes also in rose gold stainless steel.
New place for the crown...
+ DIY Strap:
Creative easy way to change the strap everyday.
+ Show your own creativity:
+ Extremely lightweight:
+ Wide strap made of soft leather:
How Al uses his watch:
1| Change the tone every half an hour :
Whenever you see it in the "Play" zone; Take a breath, do something you "want to do" e.g. enjoy a scenery, a piece of chocolate, call a family or an old friend etc.
2| All the Meetings which you "Have to do" are between 12 pm and 6 pm :
3| After 6 pm ; is your time:
let watch's hands dissolve in the background, and just do what "you want to do" ...
4| No compromise in sleep:
5| No pressures early mornings:
Try to keep mornings for yourself as much as you can... push the deadlines and submissions till after 12pm ...
Size: 40 mm diameter, 9.7 mm thick.
Material: 316L stainless steel .
Finish: Brushed Stainless Steel, PVD Rose Gold.
Movement: High quality Swiss made Quartz movement.
Lens: Scratch resistance clear mineral crystal.
Dial: Shiny/matt embossed indicators, stainless steel, plastic.
Strap: Thin and soft premium leather, with a creative black aluminum buckle.
Water resistance: 3ATM, 30 meters.
Because we're not selling just a watch; we're selling a concept, a tool that can help you see life differently... We are determinant to make it affordable without any compromise in the quality.
Unfortunately, To do that we need to go overseas and have a big order... and that's why we need your help and the money for ...
Our Manufacturer produces watches for many well known International brands, and we've been working with them closely for the past 7 years...
Plus, we got our friends on the ground to check the quality before shipping...
Production Timeline :
Jan to mid Fab: KS campaign.
Fab: Placing the Orders for the watch + The strap locally in NY.
Mar: We'll be doing the packaging and some of the assembly locally "In our garages" ... ;-)
April: Shipping it after checking the quality personally for every piece...
Mid April to March: Expected delivery time.
All the supporting members will have an access to our website where they can:
1| Discover something new & fun every half an hour, and do it with the other members.
2| Share your ideas with the group.
3| Participate in designing the our next timepieces.
4| Special events.
1| Balance Original (Unisex):
Early bird: 85$ , After: 99$.
+ Stainless steel case.
+ Brown soft leather strap.
+ Black aluminum buckle.
2| Balance Rose (Unisex):
Early bird: 99$ , After: 120$.
+ Rose gold stainless steel case.
+ Gray soft leather strap.
+ Black aluminum buckle.
+ Free shipping inside the US.
+ Add 15$ for International shipping.
For more information, kindly visit our website:
This partnership started at: http://www.cooperationhub.com
Again, We really, "reeeeally" ... appreciate your support ;-)
plz. Help us spread the word. There are a lot of people like Al this watch can turn there lives around...
We are supporters of Kicking it Forward http://kickingitforward.org.
Risks and challenges
Although, We've been doing this for a while now, for many of the agencies we've worked for...
The biggest challenge is to have the right "big" amount of orders, so we can deal with the right caliber of manufacturer...
The rest, we're entrepreneurs with huge passion for creative timepieces, and with your help we can do this ...Learn about accountability on Kickstarter
- (40 days)