About this project
“If you are in the market for a wireless speaker that delivers across the board, the Super-M is literally the best we have ever used for the price point, size and durability.” MAGNETIC
The speaker sounds so damn good because it’s got a state of the art Bluetooth 4.0 chipset and 4 full-range, high-performance neodymium drivers complemented with a passive radiator per pair. COOLMATERIAL
“It easily competes with the best midrange names like the Jawbone Mini Jambox or Soundmatters FoxL DASH 7, which were my favorites until today.” CNET
The product won the CNBC TechCrowd competition with 79% of all votes.
It all started in 2013 when a designer from San Francisco teamed up with a group of acoustic experts and manufacturing veterans, with the vision of creating a line of portable speakers that would challenge the trend of a booming Bluetooth speaker market that packed lots of features into products, but lacked focus on acoustic performance.
We launched NudeAudio last summer with a line of fashion forward portable speakers in three sizes. L for around the house, M to grab and take to the park and S to leave attached to your snowboard jacket or backpack.
The launch was received with fantastic feedback from the tech, fashion and design communities. Less than a year after launch, we found ourselves selling products in over 40 countries.
The grab-and-go size of M proved to be by far our most popular, so for our next and most ambitious development to date, we decided to explore how far we could take the acoustics in the M size. The result is Super-M.
4 full-range, high-performance neodymium drivers are tightly packed on both sides of the Super-M, with each pair complemented by a passive radiator, totalling 6 drivers.
These are driven by highly efficient amplifiers and a powerful Lithium-ion battery. A state-of-the-art Bluetooth 4.0 chipset ensures the best signal and efficient battery use.
This innovative and unconventional set-up means Super-M can pump out incredible, 360º sound and keep the party going for 8-hours straight, all from a package that fits in your jeans pocket.
The final step was sealing the whole package for IPX-5 waterproof rating and sand-proof so the Super-M can be taken anywhere.
“Tom asked me to audition the NudeAudio Move range in S, M & L against the big-brand competition and I was astonished with the rich, natural sound. I blind-tested the M and a competitor three times the price and the M won hands-down. Super-M takes this performance to the next level."
Hugh Padgham - Record producer for artists such as David Bowie, Genesis, The Police and Sting.
Peter Riering-Czekalla, Chief Design Officer, is the creative lead of NudeAudio and is looking after all elements of design and brand experience. Trained as an industrial designer in Germany, he worked at IDEO for almost a decade. During that time, he led teams to develop design and brand strategies for fortune 500 companies like Samsung, Nike, Microsoft, etc. NudeAudio is a reflection of his passion to create simple, yet playful products for the everyday.
Tom Dudderidge, CEO, a serial tech and hardware entrepreneur, spent the last 10-years leading the business that built the largest docking station brand in Europe, GEAR4. Many of this team make up the Hong Kong and China engineering and operations for NudeAudio. Tom’s father Phil is the Chairman of NudeAudio. He started out as live sound engineer for bands such as Led Zeppelin in the 1970s. He then founded Soundcraft, which invented the modern mixing console, and is now Chairman of Focusrite & Novation, leaders in professional audio interfaces, synthesisers and DJ gear.
At NudeAudio we are passionate about our fair price policy, so we're offering a wide-range of rewards where no backer will pay more than $99 - delivered - for a Super-M on Kickstarter, wherever you come from, and whichever colour or collaboration you select.
UPDATE: FREE WORLDWIDE SHIPPING (NO EXCEPTIONS!) - OUR PLEDGE TO YOU!
Because of the overwhelming response from international backers, we have now announced that we will ship anywhere in the world with no exceptions. It's always been our intention that nobody pays more than $99 for a Super-M, wherever they come from, and because of the initial success of our campaign we feel we are able to make this pledge ourselves.
Please note that pledges in California will be subject to sales tax, so please add 9% (pledge $108 for $99 pledge) or we will have to eat it ourselves!
YOU CAN EXTEND AN EXISTING PLEDGE BY SIMPLY ADDING AN AMOUNT AND SENDING US A QUICK NOTE.
We introduced black this spring for our entire product range with great reception. What better color than monochromatic black to launch our Super-M with?
We are introducing seasonal colors in alignment with the latest fashion trends. This fall, we have Petrol, Pine and Plum. Complex but muted in monochromatic style.
Many of you asked for it so we added a Kickstarter edition. Black body with iconic Kickstarter-green cord.
We've also collaborated and handful of our friends and supporters to deliver some Kickstarter exclusive Special Edition designs, which we will be launching during the campaign. Don't worry about your color or Special Edition choice for now, you will only need to decide when we email you later after you've backed us. So keep watching our updates during the campaign to see the different collaboration options as they are released.
The last but certainly not least collaboration we are presenting is with the Kickstarter community itself. We announced to create a community color as a $500K stretch goal, created and decided by the backer community. After many suggestions from everyone, we visualized 9 options and put them out for a vote. Black and Coral was the clear winner. (please note above image is a computer visualization)
As a business centred on our passions for design and music, we like to think that NudeAudio is a contributor to the arts. Our collaborations with other artists and brands are a great opportunity to work with other people's passions too.
David is a London street artist who travels the world, painting murals and creating objects and canvasses. His work can be seen in the streets a few blocks from Kickstarter HQ, as well as in villages in Africa, projects in Kosovo, in Cape Town, Japan and Rotterdam, to name just a few places.
David came to OUR UK office a few weeks ago and painted an amazing mural on the wall. He also agreed to hand paint 20 sets of grilles of Super-M to create a David Shillinglaw Limited Edition especially for Kickstarter backers. These will each be bundled with Limited Edition 'Kingless Kingdom' print.
Limited Edition David Shillinglaw Hand-Painted Super-M plus 'Kingless Kingdom' Limited Edition Single Colour Screenprint (from run of 100)
EXISTING BACKERS PLEASE LOOK AT FAQ BELOW
Below is a short video that we made while David was painting the mural in our offices, I hope you enjoy it and David's unique character.
We are talking a lot about protecting the technology inside the speaker against its environment. But let’s not forget that we first need the environment to enjoy the speaker in. So let’s try help protecting it, a little bit at the time.
Introducing the Cuipo special edition. With each unit sold, we will purchase 5 square meters of rain forest for you to own and keep protected against deforestation. You will receive documentation and the geolocation of your personal 5 square meters. Interesting fact is that there is a population of one monkey per square meter. But no, you will not own 5 monkeys!
The main body is kept in a safari green with a contrasting bright red cord to make sure you don't lose it in the jungle.
We are partnering on this with Cuipo, a lifestyle brand dedicated to preserving prime rainforest around the globe. Cuipo was created to inspire the preservation of our planet's most vital ecosystem by empowering individuals and institutions to act and become responsible trustees of our planet.
We are very excited to announce a new Special Edition Super-M collaboration with UK star-DJ, MistaJam.
Working closely with Peter, he designed the duotone black and turquoise Super-M with a slice of colour peeping through the grill, exposing both the MistaJam and Speakerbox logo. The MistaJam presents Speakerbox logo has also been screen printed to the base, and of course finished it off with our trademark NudeAudio cord in turquoise.
Click the video link below to hear what the man himself has to say about it:
We're pretty excited, and hope you like this new option as much as we do.
In addition to the special editions that we will continue to announce during the campaign, we are delighted to announce an exclusive Limited Edition today, live from Miami, Florida.
In celebration of late night parties, sleeping in, weekend getaways, staycations, singing in the shower and breakfast in bed, we are stripping down and teaming up with one of our favorite hotels, The Standard, to bring you a custom speaker evocative of our worlds.
With their devotion to design and innovation, The Standard are at the forefront of the industry with five properties in New York City, Los Angeles and Miami. And in true Nude style, The Standard's Limited Edition Super-M is in the buff, colored monotone nude.
The Standard X Nude speaker is available to all of our Early Bird backers, (select it when we ask for your color choice), and there are only 100 limited edition pledges available so pledge quickly before they disappear.
Yelle is a recording artist from France, currently touring the USA. They have released 2 albums, Pop Up and Safari Disco Club, with a third album, Complètement Fou, eagerly anticipated. NudeAudio loves their brand of dance floor friendly European disco-pop, and the band have designed their Yelle Special Edition Super-M in a standout bright blue with red silk screened logo on the base to match their album cover.
We've had a great number of requests for a bike mount for Super-M, so we decided to offer one. Since it hasn’t been designed yet, it’s a wonderful opportunity for a collaborative design project. Join us for the ride by pledging $124 which includes the bike mount plus Super-M.
Above picture is a functional prototype to proof the idea. Look and feel is to be designed in the coming weeks.
THE PROCESS: We just started thinking about the design and what you see on the picture above is only our first prototype. We will facilitate the process gathering your input and translating it into ideas that will be shared with you to feedback on. Please share your initial insights and ideas, as well as feedback on the first prototype here. Based on your thoughts over the next few days, we will be iterating on the design and present new iterations before the end of the campaign.
THE DESIGNER: NudeAudio partnered up with Adam Reineck, ex IDEO, bike design superstar who helped design the Faraday bike as well as the Spurcycle Bicycle Bell. Both of which gained a lot of appraise across the bike and design community.
We had a lot of comments on ideas for additional colors. Extra thanks to Henri who even sent some designs over. Every color has a minimum order quantity and while we always liked to have more colors, we had to draw a line.
If we reach 500K, we'll add one color and have YOU design it. We will invite everyone to tell us their color idea, collect them all and visualize the most popular suggestions. At the end of the campaign, we'll put them out for vote to all backers and produce whatever turns out to be the community favorite.
Earlier in the campaign we revealed that there was a candidate for an upgraded driver for Super-M. Packed with four, even a small cost increase is multiplied 4 times, and the potential cost increase to include the upgraded drivers was high. But there was a noticeable improvement and we set a stretch goal at $550k, as we need the volume to get a good price from the supplier and justify the margin hit.
We're pretty certain that we'll hit the goal, but we're uncomfortable leaving you guys hanging and wondering whether or not the upgrade is coming. Furthermore, while we are doing parallel tuning processes for both driver types, it's important that we lock it down soon so we can ensure we don't have any procurement hiccups.
So we've decided today that we are going to guarantee the stretch goal now, which will make you guys happy, whilst reducing supply chain risks, and make communication easier over the coming days.
Tom & Peter demonstrate and challenge the IPX5 Waterproof rating
Peter takes a look at the hardware and explains some of the functionality.
OK, you got this far, so we figured you're really interested (or have time on your hands). Either way, here's a 5 minute video of Tom unboxing and reacting to the latest prototype, demoing the simple functionality, and describing the final steps of development, all in a single (first) take!
It's a cruel world, and the conventional way to launch new brands and products in this very crowded market takes a lot of effort and money and can be very risky.
We know that when people hear our philosophy and our story, when they see and hear our products, it really resonates. Every NudeAudio owner that we've talked to is a big fan. But we don't have the resource to market in the traditional way with advertising and big in-store presence.
Kickstarter, and you, our crowd, seems to be the very best way for us to spread the word. By offering the product at a very fair price, with shipping included worldwide, we hope that you guys will give a a little back by sharing with your friends, giving us great feedback, and joining our mission for better sound.
Entering mass production for a high-volume consumer product like Super-M is a big investment. We need to raise at least $75,000 to fund the balance of our minimum production run (hence the target), and we've got access to parts for up to 10,000 units immediately if the campaign is big success, before hitting long lead times for additional parts.
We'll use you pledges to get into mass production and use the residual funds and the momentum of the campaign to get our brand out into the big, bad world and stand up to our big-bucks competition. Thank you!
Disclaimer: There is no disclaimer. We decided to give everyone free world wide shipping!
Risks and challenges
At the time of writing, Super-M is very close to pilot production, with virtually all hardware parts developed. The audio tuning process described in the video above is commencing. At this stage of development, the risks associated with the development project have been almost entirely eliminated.
There are also inherent supply chain risks which need to be managed, but we have secured parts for the first 10,000 units of production so these risks are controlled at least for this level of production. Our contract manufacturing partner is a large, experienced company with members of our respective teams have long-lasting relationships going back 10 years.
Quality is also something that needs close management in any manufacturing process. Our quality team, based in Hong Kong and Shenzhen, follow professional processes to ensure that quality is managed throughout the design, development, supply chain and manufacturing process.
Disruptive Hong Kong, parent company to NudeAudio, will take responsibility for fulfilment of all product pledges, which will be shipped direct to our backers worldwide directly from Hong Kong as soon as production has been completed.Learn about accountability on Kickstarter