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£1,296 pledged of £10,000 goal
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By Stephanie Wedderburn
£1,296 pledged of £10,000 goal
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About

Hot Chicken Kale Salad - Roasted Kale with quinoa, sweet potato, poppy seed crusted chicken breast, and pine nuts. Finished with a soy and ginger dressing.
Hot Chicken Kale Salad - Roasted Kale with quinoa, sweet potato, poppy seed crusted chicken breast, and pine nuts. Finished with a soy and ginger dressing.
Hello! My name is Stephanie and this is Happy Tums Food Co. – the food box subscription service for anyone, with any diet.

Happy Tum’s mission is a simple one: to make great home cooking easy and accessible for everyone, no matter their diets. We aim to remove the stress and anxiety of finding foods that are safe for you to eat, but more importantly – make cooking fun! 

When you’re diagnosed with, or suspect that you have, an intolerance or allergy food can quickly become a depressing topic. It can feel like you’ve spent hours checking labels in a lacklustre attempt to find something you can eat! We want to remove this pain. 


How Will it Work?

We'll launch with three complete diet boxes, and one extra special box:

  • Gluten free 
  • Lactose free – stocked with the Lactofree range by Arla. 
  • Dairy free – stocked with complete dairy alternatives, such a soya. 
  • Yours Truly – Up to three ingredient exclusions of your choice (more in the future). 
**All of our boxes will be available as containing meat or vegetarian** 

In the not too distant future (or if we exceed our fundraising goal) we plan to expand our offering to include the following options: 
  • Paleo 
  • Vegan 
  • Halal 
  • Kosher
Our boxes will be available on a weekly subscription to provide 3, 5, or 7 evening meals for 1 or 2 people, or a family sized box that will feed up to 4 people. 

You select which weekday you’d like your box delivered on and we’ll package your recipes and ingredients in a temperature controlled box for next day delivery. 

Then, all you have to do is follow the recipe instructions, and cook!

What's Cookin'?

Our core, adaptable recipes will change every week, and we’ll feature a spotlight recipe from a UK free from friendly chef each week too, so you’ll never be bored! Here's just a taste of what to expect... 
River Cobbler & Fennel Fishcake - Served with minted crushed peas and crunchy, steamed kale.
River Cobbler & Fennel Fishcake - Served with minted crushed peas and crunchy, steamed kale.
Pear and Prosciutto Pizza - A deliciously light pizza topped with goats cheese, prosciutto, a juicy pear and fresh greens tossed in a lemon dressing.
Pear and Prosciutto Pizza - A deliciously light pizza topped with goats cheese, prosciutto, a juicy pear and fresh greens tossed in a lemon dressing.
Country Captain Chicken - A popular, curried chicken dish from the Deep South of the USA. Full of paprika, sultanas and almonds. Served with brown rice.
Country Captain Chicken - A popular, curried chicken dish from the Deep South of the USA. Full of paprika, sultanas and almonds. Served with brown rice.
 
Cottage Pie - As well as loading your boxes with exciting new meals, we also want to provide hearty, traditional meals that may have once been off the menu. Not any more!
Cottage Pie - As well as loading your boxes with exciting new meals, we also want to provide hearty, traditional meals that may have once been off the menu. Not any more!
King prawn ramen.
King prawn ramen.
Herb crusted lamb steak, with a carrot rosti, atop mini roasties.
Herb crusted lamb steak, with a carrot rosti, atop mini roasties.
Glazed salmon with hot carrot and celery salad.
Glazed salmon with hot carrot and celery salad.

Our Suppliers 

So that's the Happy Tums vision but it's not just us you'd be helping by pledging to this project. You'll also be supporting our suppliers: quality UK businesses too!
Our cheery fishmongers and soon-to-be neighbours!
Our cheery fishmongers and soon-to-be neighbours!
Our local butcher who sources only quality UK meats and make all their own free from products too.
Our local butcher who sources only quality UK meats and make all their own free from products too.

The Rewards

By pledging to Happy Tums you’ll have the option to select one of our boxes (and then some), or a fun little extra that we’ve put together. 

If you pledge for a box you’ll be able to choose whether its gluten, dairy, or lactose free, or the Yours Truly option. All our pledge boxes are for 3 evening meals, but the number of people they’ll feed each week depends on the pledge size, so be sure to check out all of the options! 

By pledging for a box or subscription you’re not tying yourself down to the service. You’ll only receive the number of boxes you’ve pledge for. It’s entirely your decision to continue with the service or not, once you’ve received all of your pledge boxes. No pressure! 

Budget 

We're seeking to raise £10,000 to get this business off the ground. The vast majority of the budget will be used to get us into our new home and kit it out! We’ve got premises lined up, but they're a bit sparse. So, 45% of the budget will go towards securing and equipping the space. 

By the nature of the business we’re in its imperative that we avoid all risk of cross-contamination from day one. That’s why we’re committing the largest portion of the budget to creating safe and separate work stations for the boxes we create – each with their own set of equipment. Avoiding cross contamination is something we take very seriously and so our premises will be set up to prevent this from the start. 

The remaining 55% will be allocated as follows… 

  • Kickstarter rewards & fees – 35% 
  • Legal, accounting & software fees - 11% 
  • Packaging - 9% 

A Final Note

Happy Tums is everything to me, but I believe that it could be a pretty big thing to plenty of other people too. I really do want to help others find the same enjoyment in food that I have by removing the barrier that is dietary restriction(s). That's why our slogan is Free Your Food

So please, pledge to Happy Tums today and help make it happen. 

Thank you, from the bottom of my heart. 

~ Stephanie

Got Any Questions?

We're all ears! Please feel free to get in touch directly, or join us on Twitter.

hello@happytumsfoodco.com

https://twitter.com/HappyTumsFood

Risks and challenges

Gaining Operating Approval:

Before we can get started we need to move into and equip our premises. Once our premises are ready for operation we are required to notify the Council's Environmental Health department 28 days before commencing trade. They'll visit the premises during this time to ensure that we meet safe operating standards.

Our main risk is that of time delay - in equipment arriving on time, works being completed on time and of course getting environmental sign-off first time around. If any of these experience delays this will have a knock on affect to the commencement of trade.

We've already established good relationships with the landlord and local environmental inspector though, so are hoping this should all be a relatively smooth process and that we can start operating on schedule!

Fulfilling Orders:

With any new business fulfilment can be a concern. That's why we've gotten to know our suppliers very well, ensuring that they can deliver large quantities of produce at fairly short notice and they can.

It's then down to us to devise the recipes and pack the ingredients. We're a two-person team at the moment, and have a well-considered recruitment schedule in place that corresponds to our projected growth.

We have excellent relationships with apprenticeship firms and charitable bodies. We're very keen to use the business as a way of helping young and disadvantaged people gain valuable work experience and get on the career ladder.

Having put a great deal of thought into our recruitment process, we're confident that we'll be able to find and employ new staff quickly, should demand requite it.

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Support

  1. Select this reward

    Pledge £5 or more About $7

    Our utmost love and appreciation and your name forever listed on our website as someone who helped to turn the idea into a reality! Thank you!

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    - Your name on the website.
    - - A hand written letter expressing our deepest gratitude. We'll write these until our hands blister and it will be absolutely worth it! Thank You!

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    Pledge £15 or more About $22

    - Your name on the website.
    - - A hand written letter of thanks.
    - - - A limited edition cooking apron naming you as one of the fine people who helped make it happen! (Also serving as somewhere to wipe those sticky mits!)

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    Pledge £17 or more About $25

    - Your name on the website.
    - - A hand written letter of thanks.
    - - - The Happy Tums Essentials Kit! Contains a fine set of salt and pepper mills and a bottle of specially selected extra virgin olive oil. With this you'll have everything you need to start cooking up a storm with our boxes!
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    Pledge £24 or more About $35

    - Your name on the website.
    - - Sample the service! Get a box of your choice for 1 person, providing the recipes and ingredients for 3 evening meals - crafted just for you and your diet!
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    Pledge £34 or more About $50

    - Your name on the website.
    - - **Early Bird** Be one of the very first people to get a Happy Tums box AND save £10! Get a box of your choice for 2 people, providing 3 evening meals. Hurry - once they're gone they're gone!
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    Pledge £44 or more About $65

    - Your name on the website.
    - - Give us a go! Get one box providing 3 evening meals for 2 people. Personalised to your diet, of course!
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    Pledge £70 or more About $103

    - Your name on the website.
    - - Got a lot of mouths to feed? Get a family box that will feed 4 (or 3 hungry) people for 3 nights that week. Family meals are back on the menu!
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    Pledge £100 or more About $147

    - Your name on the website.
    - - Fancy yourself quite the chef? Pledge £100 and we'll feature YOUR recipe in one of our boxes (making alterations for our customers' diets where required, of course).
    - - - Also, get a 4 week subscription for 1, 3 nights a week, because, who doesn't like food?
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    Pledge £200 or more About $294

    - Your name on the website.
    - - Are you the cook in your household? Show off your culinary prowess and get your recipe featured in one of our weeks' boxes, for all the nation to appreciate!
    - - - A 4 week subscription for 2, 3 nights a week.
    - - - - And an essentials kit with your first box, because you're amazing.
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    Pledge £300 or more About $441

    - Your name on the website.
    - - Get a 12 week subscription for 1, providing three personalised meals per week.
    - - - AND an essentials kit to get you started!
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    Pledge £350 or more About $514

    - Your name on the website.
    - - A 4 week family box subscription that will feed 4 (or 3 hungry) people for 3 nights a week.
    - - - And an essentials kit to get you started.
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    Pledge £500 or more About $734

    - Your name on the website.
    - - Social butterfly? Budding chef?
    Come and spend a day with Stephanie in her family kitchen, experimenting and inventing.
    Not only do you get to eat the fruits of your labour on the day, but your creations may even make it into the boxes for all of the nation to marvel!
    - - - You can take your Happy Tums apron home too, 'cos we're just that nice!

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    Pledge £600 or more About $881

    - Your name on the website.
    - - A 12 week subscription for 2, providing three personalised meals per week.
    - - - An essentials kit to get you started.
    - - - - And an apron, because you are godly!
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    Pledge £850 or more About $1,248

    - Your name on the website.
    - - A 12 week family box subscription, providing 3 spiffing family meals per week, for up to 4 people.
    - - - An essentials kit to get you started.
    - - - - And 2 aprons so that you can rope a helper in (not that you'll need it)!
    P.S. We love you.
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    Pledge £1,000 or more About $1,468

    - Your name on the website.
    - - We'll bring the box (and the party) to you, personally! Host a party for up to 30 guests and we'll fully cater it to their individual dietary needs!
    - - - A super duper special spoon of thanks! A carved spoon naming and thanking you for your awe-inspiring contribution. Thank you!

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Funding period

- (30 days)