The kuspuk is traditionally worn by Alaskan Eskimo women and made out of cotton to go over fur coats, making them look feminine but still stay warm. Inspired by the traditional kuspuk, Liorah created a new streamlined design made out of warm stretchy polar fleece.
The purpose of this project is to rejuvenate the kuspuk by making it out of modern fabric - polar fleece. Then set-up cut-n-sew manufacturing and market the samples to retail and online stores to bring these cozy Polar Kuspuks to the rest of the world.
It is also an important step for my new company, Blue Tiger Studio, to have a tangible product to sell. Currently we make websites and do graphic design, but those are services. Service businesses recycle the money made in a community, while businesses that make products bring new money into the community.
As incentives, we are offering our backers stickers, tee-shirts, kuspuks (for women, kids and doggies), the ability to choose colors and help make some decisions, and of course recognition. Here's some examples:
So far the pattern for women has been completed in size range of XS-XL. It needs to have a test run of sizing and final alterations done to the pattern. Colors of polar fleece will be chosen for Fall/Winter by our tier 2&3 investors. Then they will be marketed to retail stores - hopefully to all those cold places in the world where they will be most appreciated.
Kids and dogs will get kuspuks too!
We plan to design Polar Kuspuks in children's sizes, and for dogs too. Higher level sponsors will get to be part of the design process by choosing the name and color of the fabric used for the first runs of these kuspuks.
Back the Polar Kuspuk project to help make all this possible.
Risks and challenges
Ultimately the way to be successful is to get people to buy these kuspuks. I will market to several retail stores that specialize in outdoor clothing for women. Or alternately, distribution will be set-up from Blue Tiger Studio's online store.
Another challenge is manufacturing. In the past I had a line of clothing manufactured in Seattle, which is still a possibility. But I live in Spokane now, and would like to have a team of sewers to work with here. Another good idea was to set up a manufacturing house for Native Alaskans to work at and produce the kuspuks there. But this funding goal is not high enough to pay to set up something like that...yet.Learn about accountability on Kickstarter
- (45 days)