We want to make you see the world in yellow.
Sindroms is a printed journal of monochrome states of mind, published biannually. We curate our content based on one specific colour at a time, and investigate it across design, art, and culture. Sindroms is an experience - a carefully curated, obsessive design object immersing you into different feelings and moods each issue, depending on the colour - this time, it’s yellow.
Why are we obsessed with colour?
Our story emerged in Copenhagen two years ago, from a big idea and a volcano of enthusiasm.
As four young women working in creative industries such as design, publishing (Kinfolk, SPACE10) and advertising (The Secret Service Communication), all being heavy consumers of indie magazines, we decided to turn our curiosity of seeing the world in one colour at a time into a printed magazine gathering monochrome states of mind.
We were all big colour enthusiasts, living in Scandinavia - where “la vie en rose” doesn’t exactly translate literally. There was also a clear trend at the time of clean, minimalist publications, but pitching our idea to our target audience validated our suspicion: the readers were ready for something new, something different and daring.
After a year of work, our vision turned into a printed state of mind. The Red Sindrom, our first issue, was launched last summer, with a warm response.
Since then, the red issue has made it to 14 countries, on the same shelves with magazines we admire, and we are now left with only a few copies of the original 1000.
The Yellow Issue
That response gave us the motivation for a new obsession: yellow.
Since then, we have been busy working on our second issue, investigating the different emotions associated with yellow, from happiness, optimism and friendship, to anxiety and jealousy.
In this issue, we talk to emerging artists such as Wang & Söderström, Zsofia Kollar and Le Morandine, and work with so many extremely talented artists, photographers, and writers, in order to bring you a yellow rollercoaster of emotions that unfolds within 180 colourful pages.
We take on topics such as the societal pressure of putting on a happy face, inappropriate jokes, emojis, junk food, blonde hair—and so much more—through conceptual, carefully curated editorials, thought pieces, and visual essays.
We have already put in the white nights, together with all of our incredible contributors, to create the content and design the yellow issue. Now we need your help to make it come to life, and get it printed! We are excited to infuse the world with yellow, and our goal is to reach even more colour lovers than we reached with the first issue, by printing 2000 copies (we will print additional copies if the demand exists). To do this, we need to raise 60.000 DKK, which would cover most of our printing costs.
We also hope that this campaign will help us build a bigger community and reach potential readers that share a love of colour, arts, and culture, and are looking for a publication that is meant to serve as much more than a magazine.
Your pledge will go towards
Printing the yellow issue in 2000 copies, plus covering the Kickstarter fees and shipping/delivery.
April - May: Kickstarter Campaign
May - June: Print & Production
June - July: Delivery
Get this reward if you have a smaller budget, but would still like something artsy for your home. A 50x70cm poster from our Yellow issue, featuring still life photography by Ausra Babiedaite, and a complementary postcard set featuring selected artworks from the issue.
The Yellow Sindrom
You’ll get your hands on an actual print copy of the Yellow Sindrom, and be able to do whatever you like with it. Even read it!
How can you start a colourful collection if you only have yellow? Get this one if you'd like one of the last remaining copies of our first issue, the Red Sindrom. (only 200 available) You will also get one copy of the Yellow Sindrom.
The Sneaky Friend (2 copies)
What if someone pays you a visit and loves the Yellow issue so much that they 'borrow' it? Don't panic! With this reward you will get two copies of the Yellow Sindrom, one for you, and one for that sneaky friend, or perhaps as a gift for someone.
The Art Lover
You will get one high quality, limited edition print of one image from our favourite artists & photographers from the Yellow Sindrom, printed on uncoated matte paper. You can choose between 4 artists. Only 20 prints available of each.
If you'd like to stock the Yellow issue in your store, we have you covered: you get 10 copies, at 50% discount.
The Monochrome Dinner
In order to elevate the yellow experience beyond print, we decided to take a partner in crime: food studio Sweet Sneak. Together, we plan to tickle your senses with a once-in-a-lifetime monochrome culinary experience, guaranteed to put you into a yellow state of mind. The dinner will take place in an undisclosed location (surprise!) that will enhance the experience, on June 28th, 2018.
Together with chef Antje de Vries, Sweet Sneak Studio will prepare a carefully conceptualised yellow degustation menu, for as much as 30 colour aficionados. The price includes the five-course dinner menu, drinks, as well as some delicious yellow surprises. The reward also includes a copy of the yellow issue, a poster, and a postcard set, which will be waiting for you on the day.
The Big Decision Maker
You get to decide what the next Sindrom will be - that’s right, you can choose the colour of our next issue - whatever colour you’d like, we’ll make it! Maybe you want us to do your favourite colour, or maybe you just want to give us a hard time and go with neon green. Bring it on!
To see all of the available rewards, have a look on the right side!
Risks and challenges
Funding our biggest expense, the actual printing of the Yellow Sindrom, is our biggest challenge - and where we depend on your help. Everything else is already produced - the magazine is done and ready to print, the rewards are designed. The only unexpected challenge could arise during the actual printing of the magazine; unprevented delays are unfortunately out of our hands. However, it should take no more than two weeks, and we believe we have enough buffer in the month of May to cover any unexpected delays and still deliver on time.Learn about accountability on Kickstarter
- (29 days)