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SkyGuru draws on professional aviation data to explain what is going on in real time during your flight.
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167 backers pledged $15,739 to help bring this project to life.
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Proof of Concept

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Appearance Prototype

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Design Prototype

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Prototype Gallery

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Hello, Kickstarters!

SkyGuru is designed for the vast international community of air travelers who experience anxiety while flying. It is the first app that merges mobile technology and professional aviation data to analyze and make predictions on inflight processes, guiding passengers through the more anxiety-provoking moments in real time.

We believed so strongly in the need for such an app that we worked for over two years on the iOS version and invested our own money in the project. Now we need help from the Kickstarter community to take the next step and develop the Android-version of SkyGuru.

The Fear of Flying Problem

According to researchers, more than 30% of the world’s population suffers from fear of flying, and an additional 10-15% experience some anxiety or psychological discomfort while inflight. Aerophobia is multi-faceted and the stronger the anxiety, the greater the number of psychological barriers that must be overcome.

Alex Gervash, the founder of SkyGuru, has over eight years of experience working with aerophobes from around the world. Alex is an FAA- and EASA-licensed commercial pilot and holds a degree in psychology from Jerusalem University.

He came up with the idea of creating a smartphone app to help people reduce their flight anxiety so that everyone could have their own virtual pilot at their side.

How SkyGuru Addresses This Problem

SkyGuru uses two key approaches to help people cope with their anxiety:

  • It provides passengers with real-time information about particular processes and events occurring during their specific flight.
  • It provides comforting words and psychological support on board, especially during times when the flight crew is too occupied to tend to anxious passengers (such as during takeoff, landing, and  turbulence).

SkyGuru is designed to support any passenger who experiences psychological discomfort while flying. The app helps them feel like someone is with them on the flight watching out for them and helping them cope. SkyGuru is like a pilot that sits next to you and explains what is happening at that moment and what is coming up next.

How SkyGuru Works

App users get the most accurate forecasts possible, which are based on data from the last seven flights that have travelled their exact route and meteorological data that is normally only available to aviation professionals.

A half-hour before takeoff, SkyGuru starts letting users know about weather on the runway, how it might affect their flight, and other events surrounding takeoff. During flight the app can predict when there will be turbulence, where ice is likely to accumulate, how powerful and in what direction wind will be blowing, and other relevant meteorological phenomena.

The app relies on the mobile phone’s data transmitters to confirm SkyGuru’s weather forecasts and improve the accuracy of the meteorological information it displays.

SkyGuru acts like a virtual pilot that is sympathetic to passengers’ anxiety and wants to alleviate their stress. The user receives updates every 20 minutes.

Facts about SkyGuru

About Funding

Production plan


We have created a system of rewards for backers. Everyone who contributes $10,000 will get a one-on-one fearless flying course with Alex Gervash, which can take place almost anywhere in the world. Backers will also get to fly with him in the cockpit of a light aircraft or professional A320 / B737 flight simulator, and their names will be featured in the app. Other rewards include an online fearless flying course (with donations of $100 or more) and lifetime access to the app (with donations of $10 or more). Full list of rewards:

About Founders

This technology took off thanks to a partnership between Taktik Labs and the app’s founder, Alex Gervash, a professional pilot and founder of a fear of flying research center.

Alex Gervash has logged over 2000 hours as a pilot and has spent the past nine years championing the cause of helping fearful fliers from around the globe. Alex is an FAA- and EASA-licensed commercial pilot and holds a degree in psychology from Jerusalem University.

He got inspired to help people get over their fear of flying while addressing his girlfriend’s phobia. After a couple less than successful attempts at calming her down, it dawned on him how little he knew about this affliction despite his formal training and experience. This was how Alex began his journey to become the founder and developer of fearless flying programs.

Having worked as a pilot for several years, Gervash realized that subject-matter knowledge or courses on alleviating phobias were not sufficient to calm an anxious passenger’s nerves inflight. What they really needed was an expert by their side at all times to support them, calm them down, and explain everything that was happening at all times.

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Taktik Labs is an IT company specializing in creating and promoting retail services. They have collaborated closely with the minds behind many innovative ideas and products, providing companies with the technological, marketing and financial capabilities to quickly launch, test and scale projects. Taktik Labs’ portfolio contains projects spanning the fields of law, education, medicine and aviation.

Media coverage

Risks and challenges

Our developers are ready to take off with the Android app and release it by summer 2017, but there may be some bumps in the road. If we don’t reach the $15,000 goal, development of the Android app will be delayed till 2018. If and when issues arise, we'll let the Kickstarter community know ASAP.

BuzzFeed botched the landing: Our app was created by an Israeli pilot for all travelers who suffer from fear of flying, regardless their nationality or visa status. SkyGuru uses the same GPS-tracking technology as thousands of other apps, and users can disable it at any time.

We are happy to help Ivanka’s website readers alleviate their aerophobia and appreciate the shout-out in her recent blog post, but that is where our “ties” to the Trump administration end. We can’t even imagine what the going rate of a Trump bump is, but it undoubtedly runs higher than the $15K we’re trying to raise to pay our hard-working developers and designers. That money would be far better spent creating an Android version of our kick-ass app.

What do you say, Kickstarters?

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Funding period

- (35 days)

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